DW JAN - FEB 2020

Trade Fair
Tamil Nadu, the Art of Bidri, native
to Bidar in Karnataka and the delicate
craftsmanship of Silver Filigree in
Karimnagar district in Telangana.
Also part of the show was the exclusive
Signature Club which included
exhibitors like Kantilal Chhotalal,
KGK Jewellery, Tanvirkumar & Co,
Jewelkraft Creations Pvt. and more.
The exhibitors showcased an array of
collections from bridal to modern and
light weight pieces. Hall 6 also had a
special section for women jewellery
entrepreneurs on one side as well as a
section for jewellery designers on the
other, who presented their exclusive
creations to the visitors.
exhibitor Speaks
The show was
slow and our old
clients didn’t turn
up. However, we
managed to garner
new business.
We met 2-3 new
clients who showed interest and
they were quality buyers.
Toshiba Jariwala, Zundaa
Overall the show
had low footfall as
compared to last
year but those who
came did good
business. New
leads were fewer
than last year too.
Sumit Kamalia, Uma Ornaments
The show was
amazing. We got
the chance to
renew our old
relationships and
make new ones.
It was a fantastic
platform for relationship
building. We garnered new
businesses and only quality
buyers walked in. One feedback I
have is that they should keep the
last day as Monday, because on a
Sunday we get a lot of business.
As Sunday was the last day,
people were packing up early, but
buyers were still coming in.
Nirav Taswala, Peacemoon
Traders
Consumer preferences are constantly evolving
and the IIJS Signature trade show has helped the
industry by providing the exhibitors a first hand
chance to interact with thousands of buyers from
all across the globe and to keep track of their
dynamic preferences.
Poonam Kothari, Achal Jewels
Footfall was low. But
since we specialize
in fancy colour
diamonds, this show
has always been
about educating
the buyer about our
product portfolio and pricing. We
were able to make the buyers aware
that we have a nice product category,
and so this is also an option other
than white diamonds. We were also
able to identify their demand, and
what they are exactly looking for.
darshit Hirani, P.Hirani
The response was
pretty decent, nothing
extraordinary.
However, we had a
number in mind and
we came close to it
so we are happy. The
first two days buyers were focused on
gold, but the last couple of days they
were seriously looking to buy diamond
jewellery. They were looking for
something fresh, and pieces that are
not found in the market and we were
able to offer them the same.
anuj Chatterjee, Saunay Jewels
The footfall
was less but
the people who
came in where
in serious
buying mode.
Even though
the walkins were lesser than last
year, those who came were quality
buyers with good enquiries. Since
the wedding season is ending,
buyers were looking at light
weight diamond jewellery for
Gudipadwa and Akshaya Tritiya.
Hardik Shah, BR Designs
The show was
very good for us.
We participate
in IIJS Signature
because this is
where serious
business
happens. We got very
good enquiries. People are
increasingly leaning towards
smaller ticket items. Demand
for large diamond necklaces and
heavy pieces is gone.
Viral Kothari, Kosha Fine Jewels
66 | january-february 2020 | DiamonD WorlD