DW JAN - FEB 2020
The Big Story - G & J Trade Loses Momentum, Thanks to Coronavirus
The Big Story - G & J Trade Loses Momentum, Thanks to Coronavirus
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Special Feature<br />
EAST<br />
Diamonds good for gifting<br />
In Kolkata, diamond jewellery is the<br />
most versatile for wedding purpose.<br />
It goes with everything and a bride<br />
can choose anything from a simple<br />
and elegant necklace to a much more<br />
bolder and exquisite piece. These days<br />
even for Christian weddings, diamond<br />
jewellery is preferred. “Buyers mostly<br />
prefer 1-1.5 ct in diamond rings. It is<br />
mostly preferred because it is neither<br />
too small nor too gaudy. Also, lightweight<br />
and multipurpose jewellery is<br />
trending right now. They are also a good<br />
gifting option as it is budget friendly<br />
and stylish. People still gift diamond<br />
jewellery, because it serves as an asset<br />
too. The products depend on the budget<br />
of a buyer. Diamond chains/earrings<br />
are doing well mostly because they<br />
come under all budgets and for all age<br />
groups. Also diamond band rings do<br />
well because as they can be customised<br />
and also are unisex,” says Abhishek<br />
Kajaria of Avama Jewellers.<br />
Buyers mostly prefer<br />
1-1.5 ct in diamond<br />
rings. It is mostly<br />
preferred because it<br />
is neither too small<br />
nor too gaudy. Also,<br />
light-weight and<br />
multipurpose jewellery<br />
is trending right now.<br />
They are also a good<br />
gifting option as it is<br />
budget friendly and<br />
stylish<br />
abhishek Kajaria,<br />
Avama Jewellers.<br />
90 | january-february <strong>2020</strong> | DiamonD WorlD
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