International Squash Magazine – April 2020

ASB SQUASH COURTS:
UNIVERSITY OF PENNSYLVANIA
University’s Director of Squash Jack Wyant. “Franklin Field
(site of the Penn Relays) and the Palestra (home of Big Five
basketball, Penn wrestling and volleyball).
“The $19 million squash court renovation transformed a tired,
dated facility into a modern, sleek, highly functional one capable
of hosting national and international championships.
“The Penn Squash Center features lots of natural light,
team rooms, offices, 12 courts including two 4-wall glass
exhibition courts, a stunning entrance and views of Center City
Philadelphia. It services the needs of the Penn varsity teams,
local, campus recreational play and will host three major US
junior and intercollegiate tournaments in its first six months of
existence.”
The magnitude, significance and ultimately the success of the
project has led ASB to reposition and refine its modus operandi
going forward.
“We are at the beginning of 2020. We have our resolutions,
determinations and goals,” says Zdeněk Klos, Senior CEO, ASB
SQUASH. “Our main goal is to maintain and extend our position
as the leader in quality and volume within the squash court
industry.
“We will reach this goal by pursuing and proactively improving
four principles:
“Firstly, innovation that matters: We are dedicated to further
understanding the needs of our clients and our client’s clients.
We will provide innovation that matters deeply, not something
that is simply new.
“Secondly, we seek to understand before we create:
understanding needs and motivations is a key priority in shaping
the future relations with clients and with each other. Based on
our wealth of knowledge in squash court manufacturing and
the creative processes deeply embedded in ASB’s day-to-day
environment, we develop custom tailored solutions, with our
clients, for each project.
“Thirdly, active and honest involvement: Once engaged, we aim
to become part of the client’s team in realising a joint vision
rather than a supplier waiting to hear from its client, we shape
the process together, proactively.
“Finally, being a real team player,” concluded Klos. “Contractual
arrangements and transparency are the basis of our day-today
business. However, even more so is spoken word and
executed collaboration. Providing reliability and trustworthiness
is a cornerstone of ASB’s philosophy, not only in performing
according to a contract, but also ensuring 100% satisfaction in
executing agreed terms and reacting to change along the way.”
Future ASB projects include the US Squash National Training
Centre, also in Philadelphia, where two ASB ShowGlassCourts
will be sited, together with three ASB System100 courts, with
moveable walls enabling easy conversion to two international
doubles courts.
Furthermore, ASB is masterminding the construction of the
world’s first bank of four TPoint courts. Installation of this
unique high-end outdoor court concept is currently underway in
Tel Aviv, Israel (top 2 pictures left page).
INTERNATIONALSQUASHMAGAZINE April 2020 | 25
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