Bonaveri Magazine

We see through them a mélange of cultures
coming together, different attitudes, skin tones
and characteristics that led us to the specific
theatrical drama that the Obsession collection
expresses.
Studio 54 set the stage of a completely new
atmosphere where those four icons found
the landscape for their talented personality.
It changed the face of fashion and influenced
aesthetic codes deeply.
To understand the peculiar attitude of
Obsession Collection we have to go back to
the original Schläppi Loisir and forge it with
the ground-breaking personality of those four
extraordinary women.
Each of them helped to define new aesthetic
standards in a rapidly changing era. Alongside
the cultural revolution of 1970s New York clubs
and art scenes, they offered unique expressive
meaning to a mélange of transgression,
pleasures and decadence. It was a time of
gender revolution where women were able to
freely express their personalities, affirming their
right to self-determination, openly challenging
the status quo.
Theatricality gave way to formality liberating a
desire that could no longer be contained.
The spirit of the time flowed through the streets
of New York. Even though it was a difficult and
dangerous environment, it was ripe with artistic
flair. This emerging community defined an era
free from racial boundaries, gender and sexual
preferences, giving way to a blend of no longer
divergent
worlds.
Cinema, photography, fashion, music and art
existed in a collective habitat where protagonists
could exchange roles and move fluidly from one
context to another. It is this glamorous spirit,
proud of its vanity and full of energy, that the
Obsession collection is founded on.
Theatrical poses are its most evident characteristic:
blatant in their gestures, articulated in space, sensual
in a sense of unruly grace, provocative in the allusion to
their own power. Obsession represents a mannequin
capable of dominating the stage, of making the dress
the focus of desires and attracting the gaze.
The vitality of the poses, the energy of the stances, the
overflowing dynamism of the features are combined
with a wealth of colours and tones that is a new
beginning. The spirit of this time, it captures our
feelings with a delicate and magnetic palette that is a
declaration of vanity, grace and elegance: a new way
of giving shape to a mannequin’s soul.
Obsession
represents a
mannequin capable
of dominating
the stage
The personality of the collection radiates also through
a glamorous and couture use of decorative elements.
Instead of using traditional wigs, Emma Davidge has
designed colourful and voluminous feathers for the
mannequin’s dramatic headwear, returning the sense
of magic that makes the collection timeless and
present in our era at the same time.
For the first Obsession photoshoot, Jason Wu has
generously allowed some magnificent Haute Couture
clothes to be dressed by the collection: exclusive
garments that in their volume, colours and silhouettes
have contributed to give a touch of unparalleled
beauty that perfectly matches the personality of the
new collection.
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