AR_Updates Jan-Mar 2020

1
INSIGHTS TO
ALUMNI
RELATIONS
Quarterly Updates
Jan to Mar 2020

It is > One Degree Hotter in Here
Every year, Alumni Relations welcomes new graduates into our
family. It is never just one degree hotter in Alumni Relations – it
is > 2,000 degrees hotter with each new cohort.
We are happy to share with you Alumni Relations’ many
happenings and developments involving our alumni
community. We also had the opportunity to collaborate with
Schools, Centres, and various departments, which contributed
to a wealth of wonderful 2019 moments.
Our collaborations and efforts includes surveys, alumni
profiling, campaigns and more – executed in the pursuit of
building a stronger and more dynamic alumni family.
www.suss.edu.sg/alumni

Employers’ Perception Survey 2019
Our Alumni is one of the strong pillars that impacts the university’s
reputation. We appointed a research company to conduct the
Employers’ Perception Survey in 2019 to determine, assess and
understand employers’ perception of SUSS graduates from the parttime
programmes. These were the key findings.
• More than 8 in 10 employers have a “Good”/ “Excellent” impression of
SUSS graduates; where 42% are described as having professional working
attitude
• 95% of employers agreed that SUSS graduates possessed the key
important factors considered in hiring. Teamwork, Problem Solving &
Interpersonal Skills were the 3 most important factors.
• Almost all employers (99%) indicated that they would hire SUSS graduates
as they possessed the relevant knowledge and skills required.
• In terms of graduate performance, SUSS had the highest rating for “Very
Satisfied” (45%), followed by NUS (44%) and NTU (41%).
www.suss.edu.sg/alumni

Snapshot of Alumni Base
Alumni Base: 35,777
6,354
SUSS
23,326
6,097
Partnership (OUUK,
BNU,NJU)
Diploma/Grad Dip (SIM)
www.suss.edu.sg/alumni

Number of Graduates
Number of Graduates
Number of Graduates
Year 2019 : 35,777
14,000
12,000
10,000
8,000
8,510
12,414
9,926
6,000
4,000
2,000
0
4,218
135 506
68
CCPE CCS NSHD SHBS SBIZ SST SLAW
Centres/Schools
14000
12000
10000
8000
Year 2018 : 33,360
8,069
11,598
9,447
6000
4000
2000
0
3,567
109 506
64
CCPE CCS NSHD SHBS SBIZ SST SLAW
Centres/Schools
www.suss.edu.sg/alumni

Alumni Profiles on LinkedIn
• 13,119 alumni listed (as of 18/03/2020)
• 86.0% of 2019 graduates are on LinkedIn (vs 82.3% in 2018)
Year 2019
Source: LinkedIn
Year 2018
Source: LinkedIn
Company Insights:
• For two years in a row, MOE is the top hirer of our graduates. Recurring companies include
Prudential Assurance Company, AIA, PwC, DBS Bank, Singapore Police Force, Singapore
University of Social Sciences and United Overseas Bank.
• Ministry of Defence was our top hirer from 2011 to 2016, dropping out in 2017 with no comeback.
It may appear that either 1) their scholarships are on hold/ in batches or 2) SAF personnel simply
do not maintain a LinkedIn presence as they’ve signed on and a career profile on social media
is irrelevant.
www.suss.edu.sg/alumni

Alumni Campaigns on Social Media
Notable Campaign: 2019 Report Card
- Invited alumni to share their own community projects with us for a
chance to win SUSS memorabilia
- Alumna Su Weizhi provided free eye-screening to 120 needy
benficiaries and fitted 80 of them with spectacles. Declined to divulge
the name of her company.
- Alumna Emily Mai provided free business consultation for
Saturday Kids, a not-for-profit coding school that inspires kids to be
self-directed learners.
Scan here for our Facebook page!
www.suss.edu.sg/alumni

Alumni Mascots at OSAR counter
Notable Campaign Outcome:
Support begins at home
- Invited alumni to commemorate standees’ unveiling by taking
photos for a chance to win SUSS memorabilia
- With no internal circulation, SUSS staff alumni found out about the
campaign via SUSS Alumni Instagram and came down on the same
day to support the campaign
- Alumni Shanice (SST) and Kim Jian (SR) brought their fellow staff
alumni to take a photo with the standee to support the campaign
Scan here for our Instagram Page!
www.suss.edu.sg/alumni

Exclusive Alumni Interviews
Alumnus Gideon Ren’s
SUSS Journey
#FacesofSUSS
Scan here to read our #FacesOfSUSS entries!
www.suss.edu.sg/alumni

Digital Engagements via Electronic
Direct Mailer
www.suss.edu.sg/alumni

Digital Newsletter
Have you SUSScribed?
Scan here to read our SUSScribe!
www.suss.edu.sg/alumni

LIVE Campaigns
Our Findings:
E-shop gets the highest interest (accounts for majority of activity) in our
monthly EDMs.
Our Response:
To amplify the interest in our E-shop, we will run Instagram LIVE
demonstrations of our e-shop items. Alumni can see the item introduced live
before purchasing it on https://www5.suss.edu.sg/eshop/. With exclusive
benefits e.g. free normal postage and car decal
Our Findings:
We experienced a large spike of alumni queries on e-certificate/ transcript
despite clear instructions sent via email.
Our Response:
To provide more meaningful assistance, we will run Instagram LIVE
demonstrations, showing the process of downloading .opencert and
opening it in https://opencerts.io/..
Scan here for our Instagram Page!
www.suss.edu.sg/alumni

We would like to partner you.
Let’s connect.
alumni@suss.edu.sg
www.suss.edu.sg/alumni