AR_Updates Jul-Sep 2020

1
INSIGHTS TO
ALUMNI
RELATIONS
Quarterly Updates
Jul to Sep 2020

CollabARations with the Alumni
Community in Mind
At the heart of this quarter is our consistent and curated collaborations with our
fellow SUSS departments and colleagues.
In a world where everything is a vie for attention, AR continuously finds
meaningful news to bring to our alumni community. This comes in many forms –
such as recruitment calls from HR, free workshops in collaboration with SBIZ and
sharing of University coverage in tandem with COMM.
Through such collaborations, we can stay relevant and useful to our graduates as
we keep them updated on the latest news and opportunities from the university.
With AR’s extensive social media platforms – Facebook page, Instagram channel,
EDM mailers and Telegram broadcasts – our colleagues can leverage on these to
reach out to more alumni than ever.
We strive to continue building greater pride and affinity among the members of
our alumni community through purposeful engagements and networking enabled
by such cross department partnerships.
To more collabARations in the workplace!
www.suss.edu.sg/alumni

Alumni Campaigns on Facebook
- Worked with CCPE, COMMs, HR and fellow SUSS departments to circulate
their EDMs to the alumni community
- Reached over 1,900 alumni in a call for facility suggestions for our future
SUSS alumni clubhouse. Most alumni listed central accessibility as the
factor most important to them
Scan here for our Facebook page!
www.suss.edu.sg/alumni

Alumni Campaigns on Instagram
- Engaged the alumni community with ‘Monday Musings’. Alumni shared
meaningful comments on their SUSS journey, useful suggestions for our
future clubhouse, and difficult choices on their dream vs actual degree path
- Invited alumni community to share any collections with more than 15 items
(to commemorate AR’s 15 anniversary next year). To view their collections,
visit the pinned highlight ‘15’ on our Instagram page
Scan here for our Instagram Page!
www.suss.edu.sg/alumni

Around the World through our alumnus’
eyes
How our English programme alumnus spun his education
and passion into a dream career
We would like to share a fantastic reflection by English with Business alumnus
Mohamed Abdullah, who leads a fulfilling life as a regional journalist and
producer. From F1 legend, Lewis Hamilton to historic badminton player, Kento
Momota, Mohamed Abdullah was there to cover it all.
An exclusive session with Formula One driver Lewis Hamilton in 2015
“The critical thinking acquired in the BAEB
programme was beneficial in my work as a Video
Journalist at Sports News Television. Working in
an international news agency, the scope of
attention is global and often demanding as you
deal with a plurality of perspectives.”
www.suss.edu.sg/alumni

Providing Athletics coverage from the 2016 Olympic Games in Rio de Janeiro with
South Africa’s 400m gold medallist Wayde Van Niekerk and Shaunae Miller from
the Bahamas.
Interviewing Kento Momota when he became the first
male Japanese player to win the All England Badminton
Championships in 2019 in Birmingham, United
Kingdom.
“As I conclude my reflection, I am proud to say
that SUSS has been the prism for me to open new
windows of opportunities. This journey continues."
Scan here to view the article written by Mohamed Abdullah, Video
Journalist and Producer at Sports News Television (SNTV)
www.suss.edu.sg/alumni

Engagement via Electronic Direct
Mailer
- Staying connected with our alumni via monthly EDMs, publicising University
news and notices
- Feature social media campaigns, new virtual and physical events, and
SUSScribe articles
- Upcoming EDM to include collaborations with CCPE and UniLearn to
publicise upcoming alumni webinars and courses
www.suss.edu.sg/alumni

SUSScribe – a powerhouse of relevant
information
Newsletter, bulletin board and events calendar
- SUSScribe was formerly dominated by event reviews and reflections by
alumni
- Articles waned naturally due to COVID-19 stoppage of events
- To upkeep viewership, AR collaborated with CCPE and UniLearn to
publicise their courses and webinars
- Implemented widget that continuously pulls COMM’s social media news
and updates on the University
Scan here to read our SUSScribe!
www.suss.edu.sg/alumni

Value-adding Webinars – in
collabARation with IAL
A total of 8 IAL collaborations
- Recorded 90 attendees for 8 sessions conducted in conjunction with IAL
- For the period of 13 June 2020 to 21 August 2020
- Webinars saw satisfied alumni, with repeat faces joining in for the full series
www.suss.edu.sg/alumni

Value-adding Webinars – in
collabARation with SBIZ
Conducted by Dr. Jiang Zhiying, Head, Graduate
Certificate & Diploma in Digital Marketing
www.suss.edu.sg/alumni

- Recorded 34 attendees, comprising students, alumni, staff and faculty
- Students and alumni enjoyed the workshop and requested workshop
materials for their own future study
- Dr. Jiang and team shared SUSS’s various GDDM and upcoming
information sessions for the Doctor of Business Administration
www.suss.edu.sg/alumni

Outreach Efforts via ‘Update of
Particulars’
On alumnus’ promotions and/or new roles
- Reached out to alumni who recently updated their particulars to reflect a
change (23 recipients – 19 in new roles and 4 promotions)
www.suss.edu.sg/alumni

We would like to partner you.
Let’s connect.
alumni@suss.edu.sg
www.suss.edu.sg/alumni