MDF Magazine Issue 61 April 2020 (2)

KZN Branch
MDF KZN Officially Launches “My Support Means Hope”
2020 Fundraising Drive
After a pilot run of the project during Muscular Dystrophy Month in September 2019, the KZN Branch officially
launched their “My Support Means Hope” fundraising drive between 28 February 2020 and 1 March 2020, thanks
to Pick n Pay Hyper by the Sea in Durban North.
A dedicated team of volunteers and the project leader, Krish Viranna, got into action early on the day of the
launch to set up before the hyper store opened its doors to shoppers.
On-going messages received from Krish Viranna during the day of the launch confirmed a buzz in activity and
increased sale of stickers and other promotional items.
The idea of the “My Support Means Hope” project was discussed at length during the branch executive
committee strategic planning session early in 2019, and it was decided to start with 100 stickers to be piloted
during Muscular Dystrophy Month in September last year. “The pilot run was a huge success and we went back
to the drawing board to broaden the project” says Raj Mahadaw, the treasurer for the KZN Branch. At that stage
we sold stickers for R10.00 but the branch executive committee made a decision to reduce the price to R5.00 as
there was a need to cover a wider area in KZN.
In order to do this, we roped in the project leader with a dedicated team of volunteers to assist the branch, and
we have a standing order of 10 000 stickers over the next 12 months. Each month the project team will draw
2 000 stickers from the supplier as their targeted sales. The “My Support Means Hope” sticker project is set to
bring in at least R50 000 by the end of 2020.
Project leader Krish Viranna is making an appeal to all interested volunteers in KZN and those who want to
become project leaders in their respective areas to contact him on 031-332 0211 so the project can be spread
out to all communities within KZN. You can also email Krish on ProjectsKZN@mdsa.org.za or Accountskzn@
mdsa.org.za.
The MDF KZN wishes to place on record our sincere thanks to the management and staff of the Pick n Pay KZN
Regional Office and Pick n Pay Hyper by the Sea and to all shoppers who contributed in purchasing stickers,
promotional items or made donations during the launch.
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