ArtsQuest Board Orientation 2020

BOARD
ORIENTATION

Welcome to the
ArtsQuest Family!
As a member of ArtsQuest’s Board - a dynamic
group of innovative business, community and
arts leaders - you are an important part of the
volunteer leadership team helping to guide and
shape ArtsQuest and its mission of providing
exceptional arts and cultural experiences that
aid in economic development, tourism, urban
revitalization and community enrichment.
Started with a single event, Musikfest in 1984,
ArtsQuest has grown into the ninth largest arts
nonprofit in the Commonwealth and one of the
most well-respected arts and cultural
organizations in the nation. Over the past 36+
years, we’ve introduced Christkindlmarkt
Bethlehem (1993) to support holiday tourism in
the Christmas City, opened the Banana
Factory arts center (1998) to provide arts and
education programming for students and
residents on Bethlehem’s SouthSide, and
partnered with the City of Bethlehem,
Bethlehem Redevelopment Authority,
Bethlehem Area School District and many
others to transform the city’s old Bethlehem
Steel mill, once one of the largest Brownfields
in the nation, into the SteelStacks arts and
entertainment campus (2011).
Today, we present nearly 4,000 different
concerts, programs, classes and events
annually, with more than 40 percent of these
free for our community to attend. We’ve also
expanded our arts education programming by
more than 120 percent over the past two years
as part of our renewed focus on providing
dynamic educational experiences for
Pre-K – 12th Grade students.
We are excited for you to join our board as we
embark on the next generation of impactful arts
and cultural programming for our region. On
behalf of all the staff, volunteers and members
of ArtsQuest, thank you for your commitment,
dedication and leadership!
Thank You,
Kassie Hilgert, President & CEO
1

Board Policies
TERM AND TERM LIMITS
• All ArtsQuest boards have at-large members
who are limited to three 3-year terms, plus
any partial term they may serve
• The Governance Committee fills
vacancies in terms that expire soonest
ATTENDANCE EXPECTATIONS
• Attendance at meetings is important
• After missing three consecutive meetings
without notice, a board member’s seat will be
deemed vacant and the board member will
receive a thank you letter for their interest in
the organization and a request that when their
time permits they reconsider board service
COMMITTEE SERVICE
• Board members are encouraged to become
engaged in one or more committees
CONFLICT OF INTEREST POLICY
• The policy is designed to address issues
relating to personal gain as a result of holding
a position of influence or perceived influence
with ArtsQuest
CODE OF CONDUCT AND ETHIC POLICY
• This policy provides guidelines for board
members to observe the highest standards
of both business and personal conduct
and ethics in the execution of their
responsibilities connected with ArtsQuest
ADVOCACY, FINANCIAL SUPPORT
& ENGAGEMENT
• Learn as much about ArtsQuest, its mission
and programs, and its contributions to the
community so you are freely able to share
that information
• Your contribution of time and talent to the
board and committee(s) is invaluable and
appreciated. In addition your financial support
is extremely important:
• Many foundations and granting
agencies will only support ArtsQuest
if all of its board members financially
support the organization
• Your financial support sends a
message to others in the community
that ArtsQuest is important to you
• ArtsQuest needs your financial support
to help do all that it does
• Your participation in ArtsQuest will be
much more meaningful if you participate in
ArtsQuest programs as a volunteer, patron, or
an artist. You represent the community on the
board and your observations and comments
from other members of the community are
important to the organization’s decision
making process
2

Board of Trustees
Kassie Hilgert, President
& CEO, Ex-Officio Member,
ArtsQuest Board of Trustees
The ArtsQuest Board of Trustees is the
governing body of the organization.
Consisting of up to twenty-one members
from the community, the board is responsible
for all of the business, financial, legal and
strategic planning aspects of the organization.
The Program Boards (Performing Arts, Visual
Arts, and Friends of the Levitt Pavilion
SteelStacks) are responsible for developing and
evaluating programming for ArtsQuest. Each
program board has a representative on the
Trustees to assure that program content being
mission driven being one of the primary
concerns as organization-wide decision are
made. Ex-Officio members include the Mayor
of the City of Bethlehem or his designee and the
President & CEO of ArtsQuest.
ARTSQUEST ORGANIZATIONAL CHART
BOARD OF TRUSTEE COMMITTEES
• Finance and Audit
• Capital Resources & Facilities
• Governance
• Human Resources
• Marketing
• Ad HOC Program Development
• Strategic Planning
• Volunteer
Artonomous Media, LP is a for profit entity under ArtsQuest Management, LLC that allows for
the sale of call to action advertising.
3

Programming Boards
Patrick Brogan,
Chief Programming Officer
& Manager of the ArtsQuest
Center – Staff Liaison,
Performing Arts Board
The Performing Arts Board is responsible
for performing arts programs including
music, dance, film, theatre, comedy and
multi-disciplinary programs. For ArtsQuest
purposes, literary, poetry and spoken word
programs are included with this board’s
responsibilities.
PERFORMING ARTS BOARD COMMITTEES:
• Music
• Cinema
• Comedy
• Musikfest Advisory
Lisa Harms
Senior Director of
Visual Arts & Education
– Staff Liaison,
Visual Arts Board
The Visual Arts Board is responsible for all
visual arts programs including glass,
ceramics, photography, jewelry, painting,
drawing, sculpture, decorative arts, fiber and
crafts. For ArtsQuest’s purposes this board
is also responsible for all public art on all
ArtsQuest properties and for outreach public
art programs as well as exhibits in any gallery
or exhibit space operated by ArtsQuest.
VISUAL ARTS BOARD COMMITTEES
• InVision Photo Festival
• Exhibition and Gallery
• Ad Hoc
• Resident Artist Review
4

Friends of the Levitt Pavilion SteelStacks Board
Anne Sturm, Executive
Director of the Levitt Pavilion
SteelStacks & Senior Talent
Buyer, ArtsQuest – Staff
Liaison, Friends of the Levitt
Pavilion SteelStacks Board
As a subsidiary corporation established to
operate the Levitt Pavilion SteelStacks in
accordance with the National Levitt
guidelines, which very much meet the mission
of ArtsQuest, The Friends of the Levitt Pavilion
at SteelStacks Board is responsible for
development of the programs at the
Levitt Pavilion SteelStacks. In partnership with
ArtsQuest, Levitt Pavilion SteelStacks also
coordinates an outreach component of the
program working with ArtsQuest Education &
Outreach department and assists in the
programming and financial support for the
Levitt Pavilion SteelStacks.
FRIENDS OF THE LEVITT PAVILION
STEELSTACKS BOARD COMMITTEES
• Strategic Planning
• Fundraising
5

ArtsQuest Foundation Board of Directors
• Founded in 2002
• $1,000,000 endowment from Marlene
“Linny” Fowler for the Banana Factory
and ArtsQuest
• Foundation used a vehicle for financing
• Required by the New Market Tax
Credit Process
• The repository for funds established by
the ArtsQuest Board of Trustees
• Investment policies are set by
Foundation Board of Trustees
• Primary fundraiser for endowment, major
gifts and planned giving
ENDOWMENTS INCLUDE:
• Musikfest and Performing Arts Fund
• Visual Arts Fund
• Educations and Scholarships Fund
• Legacy Fund
Jane George, MPA,
Executive Director of the
ArtsQuest Foundation
– Staff Liaison, ArtsQuest
Foundation Board
of Directors
The ArtsQuest Foundation Board’s role is the
development of endowment support to sustain
ArtsQuest. The primary goal for the
Foundation is to carry out a plan for the long
term growth of the Foundation which will
include resource needs (human,
information technology, materials) and tools
such as Planned Giving.
WE BELIEVE –
• Sharing cultures and bringing all people
of the community together makes the
fabric of the community stronger and
more resilient
• Partnerships are important to serve the
community needs
• The arts inspire creativity and pride in
the community
ENSURE PROGRAMS AND VISIONS
CONTINUE TO BE REALITY TO THE
MEMBERS OF THE LEHIGH VALLEY
COMMUNITY BY:
• Making a bequest in your will
• Establishing a trust that provides
a present or future contribution
to ArtsQuest
• Making an irrevocable contribution to a
life-income arrangement such as a
charitable trust or charitable gift annuity
• Naming ArtsQuest as a beneficiary of a
life insurance policy or of proceeds
remaining in a retirement plan
• Donating a future interest in your
residence or vacation home
6

Key Staff
KASSIE HILGERT
ArtsQuest President & CEO
khilgert@artsquest.org
PATRICK BROGAN
Chief Programming Office
& Manager of the ArtsQuest Center
pbrogan@artsquest.org
CURT MOSEL
Chief Operating Officer
cmosel@artsquest.org
JOANN LEE
Director, Office of the President
jlee@artsquest.org
FOUNDATION
JANE GEORGE, MPA
ArtsQuest Foundation Executive Director
jgeorge@artsquest.org
DEVELOPMENT
SELENA LAVONIER
Director of Donor Relations
slavonier@artsquest.org
TAMMY CACCIOLA
Development Coordinator
tcacciola@artsquest.org
FINANCE
RHONDA GILLESPIE
Vice President of Finance/Controller
rgillespie@artsquest.org
RON UNGER
Vice President & Director of Special Projects
runger@artsquest.org
OPERATIONS
RAY NEEB
Senior Vice President of Operations
rneeb@artsquest.org
VISUAL ARTS & EDUCATION
LISA HARMS
Senior Director of Visual Arts & Education
lharms@artsquest.org
HOSPITALITY
SUSAN DREXINGER
Vice President of Hospitality & Food
Services
sdrexinger@artsquest.org
HUMAN RESOURCES
CINDY KARCHNER
Vice President of Human Resources
ckarchner@artsquest.org
7

ArtsQuest Mission Statement
ArtsQuest will be an international model for providing access to exceptional artistic, cultural and
educational experiences promoting individual and community creativity, enlightenment
and fulfillment.
ArtsQuest will provide access to arts, culture and educational programs for the diverse residents
of the Lehigh Valley and others who seek access in our community by:
I. Using arts and culture as key elements of economic development for our urban communities.
II. Providing quality cultural experiences for individuals, families, youth, children at risk, senior
citizens and individuals with special needs.
a. Presenting local, regional, national and international visual and performing artists
b. Constantly upgrading the quality of all programs
c. Offering opportunities for development and exposure of visual and performing artists
d. Being proactive in providing access to new artistic and creative formats
afforded by technology
III. Partnering with business organizations, educational institutions, government agencies and
other nonprofit organizations.
IV. Maintaining a strong, clear communication network for all stakeholders, including volunteers,
donors, staff, vendors and community.
V. Empowering volunteers to govern the organization, and to develop and produce cultural
programs that meet community needs.
VI. Developing a staff that demonstrates the excellence of the organization and works in
harmony with each other and the volunteer corps.
VII. Providing education in the creative arts in areas not well represented by traditional
educational institutions in the community and becoming a resource for arts education and
arts-in-education for the region.
8

About Artsquest
• Nearly 2 million people served annually from 47 states and 35 countries
• The 9th largest arts and cultural organization in Pennsylvania
• Musikfest is the largest non-gated music festival in the nation
• We hire 1,200 visual and performing artists and
educators annually, of which 50% are local talent
• Offering nearly 4,600 concerts, classes and camps each year,
50% of which is free to the community
• 225 Corporate Partners, 105 Nonprofit, Arts and Community Partners
• 1,800 Volunteers; 3,500+ Members
• 5 Governing Boards
• 30,000+ youth served annually
• Operates on a $22 million budget
9

About Bethlehem
• As of the 2010 census a total population of 74,982, makes
Bethlehem the seventh largest city in Pennsylvania
• Part of the Lehigh Valley, home to more than 800,000 people
• 75 miles from Manhattan
• 65 miles from Philadelphia
• Founded Christmas Eve in 1741 by the Moravians
• Became a city in 1917
• Did not have a city hall until 1966
• Designated “The Christmas City” in 1937
• Established State’s first Historic District in 1962
• Bethlehem Steel was major employer from 1902-1995
• In 1983 Bethlehem Steel has second Black Friday, massive layoffs
• Bethlehem Steel plant ceases operations in 1995
• Bethlehem Steel Corporation declares bankruptcy in 2001,
dissolved in 2003
• Tax Increment Financing (TIF) passed in 2000
• Gambling legalized in 2004
• Sands Casino opens May 2009
10

ArtsQuest
Helped Revitalize
a City
Musikfest Concept
Developed in May 1983 through
Chamber of Commerce
• Bring tourists to Bethlehem
• Support the downtown retail district
• Enhance the image of the community
• Ultimately to bring businesses and
people to the City
Why Music…Why German?
• Moravians focused on music in worship
• Bethlehem’s Bach Choir – oldest in U.S.
• Vibrant, local music scene already existed
• Diverse styles of music
• Language of Bethlehem 1741-1840
• Nerd Alert: Downtown Bethlehem has the
largest collection of 18th century Germanic
architecture in the U.S.
• “Platz” is a fun word
Musikfest 2010 Economic
Impact: $39,000,000
(The last time Musikfest was held entirely on the north
side of Bethlehem)
First Musikfest
Aug. 18-26, 1984
• 250 live music performances
• 5 outdoor stages
• 1 indoor stage
• 182,000 attendees
• $300,000 budget
• 300 volunteers
• Restored sense of pride in community
• Why did residents love Musikfest?
• Music for all tastes
• Food for all tastes
• In their town
• Affordable
• Authentic
11

Christkindlmarkt Bethlehem
First Christkindlmarkt established in 1993
• Modeled after similar outdoor German holiday markets
• Two outdoor tents
• 62 vendors and crafters
• Located in Historic Moravian Area near Main Street
• Capitalized on Christmas City brand
• Well received because it was authentic with
attendance of 20,000
Banana Factory Arts Center
First opened January 1998
• The Banana Factory is actually six different buildings
whose past uses included
• Auto Parts Store (Crayola Gallery)
• Banana Warehouse
• Residential Unit
• General Warehouse
• $5.5 million project
• Leads to other development
• Riverport
• New residences
• “South Side” of Bethlehem
• Heavy industrial area
• The Banana Factory Arts Center features
• 30+ resident studio artists
• 2 award-winning galleries
• 5 art classrooms
• Olympus Digital Imaging Center
• ArtsQuest Glass – hot glass studio
• Pennsylvania Youth Theatre
• Pediatric Cancer Foundation
of the Lehigh Valley
12

Origin of SteelStacks tm
BETHLEHEM STEEL PLANT
CEASES OPERATIONS IN 1995
• Bethlehem Steel Corporation declares bankruptcy in
2001, dissolved in 2003
• 1,800 acres; 20% of the City’s tax base
• National Trust for Historic Preservation listed site as one
of America’s 11 Most Endangered in 2000
The Motive
THE CONCEPTUAL AGE AND THE RISE OF THE CREATIVE CLASS
• Who’s in the Creative Class?
• 40 million workers—30 percent of the U.S. expected to grow by over 10 million jobs in the
next decade
• The creative class does not live where the jobs/factories are
• Creative workers are looking for cultural, social, and technological climates in which they feel they
can best “be themselves”
The Lehigh Valley is fiercely competing for talent to grow our workforce and meet demand by developing
mentorship programs and increasing K-12 education’s involvement with
community and industry leaders
• 97% of employers say creativity is of increasing importance but 85% of employers are unable to find the
applicants they seek
• Creativity-oriented jobs have gone from just over 10% of the economy to more than 30%
• Creative workers and talented employees are seeking cultural, social and technologically sophisticated
locations to live, work and play
• Disadvantaged youth and seniors need access to the arts
• ArtsQuest is the Lead Programming Partner for The Kennedy Center Any Given Child Initiative for
grades K-8
• First city in Pennsylvania to be included in the initiative; 24th in the nation
• Meet the demands of the changing SouthSide
• In 2017 5,017 individuals were impacted by ArtsQuest visual arts programs vs. 2,469 in 2016
13

Back to Germany
A former ironworks and steel plant, this area is now a UNESCO Cultural Heritage
site offering tours, exhibits and events year round. ArtsQuest visited in 2002.
SteelStacks Goals
• Address physical blight
• Offer programming to attract the creative class
• Spur economic development
• Highlight local/national businesses
• Increase access to the arts
• Create opportunity for local and regional performing and
visual artists
• Support tourism development
• Be authentic
14

SteelStacks Challenges
Canary in the coal mine
• Timing (2008)
• Location (an asset and a challenge)
• Large number of stakeholders
(another asset and another challenge)
We wanted to build:
• Arts & Cultural District with
• Indoor venues for year round programming to
diversify financial risks of outdoor festivals
and events
• Outdoor venues for seasonal programs
and festivals
• A “Town Square” atmosphere where
all members of the community could
come together
• Visual arts components to contrast with
a rusting, industrial skyline
Built in the shadow of Bethlehem Steel’s
iconic blast furnaces
• ArtsQuest Center
• Levitt Pavilion SteelStacks
• PNC Plaza
• Visitor Center
presented by St Luke’s University Health Network
• Hoover Mason Trestle
Community Outreach
• Break ground in 2010
• Artists, Performers, Crafters
• Board Members and other
ArtsQuest Volunteers
• Employers
• Elected Officials
• Sponsors
• Members
• Community Representatives
• Architects
•2006 – 2011: Extensive outreach to
stakeholders to help design the physical
assets and create campus programming
15

Outreach and Partners
STEELSTACKS PUBLIC PARTNERS
• Pennsylvania Revitalization Assistance
Capital Projects funds: $4.25M
• EPA (through Northampton County):
$250,000
• Bethlehem Redevelopment Authority
(2010-2017):
• Tax Increment Financing (TIF) Funds:
$70 million
- For streets, sewer,
water, power, parking lots, plazas,
sidewalks, public art, Levitt Pavilion,
Visitor Center, Hoover Mason Trestle,
and Foundry Park
- TIF expires in 2020
• New Market Tax Credits (Federal):
Approximately $8 million
• Pennsylvania Neighborhood
Partnership Program: $2.25 million
• ArtsQuest raises and finances:
$26 million
ROLE OF SANDS CASINO RESORT
• Donates 10 acres of land to ArtsQuest,
PBS39, and City of Bethlehem
Redevelopment Authority
• $800 million casino development adds
significant funds to TIF (Tax Increment
Financing), aiding in the development
of SteelStacks
• Wind Creek retains responsibility for
maintaining and illumination the
blast furnaces
16

ARTSQUEST CENTER
BEFORE
NOW
• Musikfest Café presented by Yuengling
• Martin Guitar Lobby
• Fowler Blast Furnace Room
• Wind Creek Deck
• Frank Banko Alehouse Cinemas
• Capital BlueCross Creativity Commons
• Yee Connect Zone
• Box Office presented by Just Born
• Palette & Pour
• Air Products Town Square
17

LEVITT PAVILION
BEFORE
NOW
• 1 of 9 in the United States
- Arlington
- Bethlehem
- Dayton
- Denver
- Los Angeles
- Memphis
- Pasadena
- Sioux Falls
- Westport
• Constructed and owned by the
Redevelopment Authority of Bethlehem
working in partnership with Levitt Pavilions
- Managed and programmed
by ArtsQuest
• Minimum of 50 live, family-friendly concerts
per year
- 75,500 attendees in 2019
• 10 Family Movie Series each summer
- 3,500 attendees annually
• Concert Movie Series
• Gated Concerts (capacity up to 4,400)
18

VISITORS CENTER
PRESENTED BY ST. LUKES’S UNIVERSITY HOSPITAL NETWORK
BEFORE
NOW
• Visitor Center run in partnership
with Discover Lehigh Valley
- Discover Lehigh Valley reimburses
ArtsQuest for a majority of staffing
expense of first floor
• Owned by the Bethlehem Redevelopment
Authority; managed by ArtsQuest
• Walking tours offered in partnership with
Historic Bethlehem Museums & Sites
• ArtsQuest offices on 2nd floor
19

PNC PLAZA
BEFORE
NOW
• Programming space for Artsquest events
and private/corporate rentals
• Future expansion area for Christkindlmarkt
• Backstage and hospitality venue
during Musikfest
20

HOOVER MASON TRESTLE
BEFORE
NOW
• Funded and owned by the Bethlehem
Redevelopment Authority
• Managed by ArtsQuest
• Elevated public park
• www.hoovermason.com
21

VISUAL ARTS | LOANED PUBLIC ART
LOAN INSTALLATION
OF MAJOR PUBLIC ART PIECES:
• Optic Wall by Emil Lukas
• Split Infinity by Jim West (April – June 2018)
• Romeo & Juliet by Steve Tobin
22

VISUAL ARTS | PERMANENT PUBLIC ART
PERMANENT INSTALLATION OF
FOUR MAJOR PUBLIC ART PIECES:
• Transformation by Stephen Antonakos
• Celebration of Life by Salma Arastu
• Four Elements by John Choi and Dennis Gardner
• The Bridge by Elena Colombo
23

FESTIVALS
• Improv Comedy Festival
• SouthSide Arts & Music Festival
• Blast Furnace Blues
• RiverJazz Series
• ¡Sabor! Latin Festival
• Step Outdoors Lehigh Valley
• Musikfest
• Oktoberfest
• InVision Photo Festival
• Christkindlmarkt Bethlehem
• PEEPSFEST
24

ECONOMIC IMPACT
STEELSTACKS CAMPUS
OPENED APRIL 15, 2011
• Job Creation – doubled our projection
- Construction: 198
- Full & Part-Time: 142
• Construction Economic Impact: Over $52,000,000
STEELSTACKS CAMPUS
• 2011: $27,303,836
• 2019: $45,053,699
MUSIKFEST
• 2010: $39,000,000
• 2019: $77,191,388
CHRISTKINDLMARKT
2019: $6,085,633
BANANA FACTORY
2019: $6,713,648
ArtsQuest’s programming has an annual economic
benefit of $136 million on the region
SOCIAL IMPACT
ArtsQuest has traditionally been viewed through the lens of economic impact. However, this
is just part of the story. Many of ArtsQuest’s most valuable effects are the public goods it
creates—social inclusion, civic engagement, educational success and more. These public
goods are what’s measured and valued in this report.
This ProSocial Valuation, which covers the year 2019, tells a powerful story of ArtsQuest’s social
impacts. It created $99,996,000 in measurable social value. This sum is in addition to ArtsQuest’s
$150M in economic impact. Combined, these two figures result in an impact of more than $249M.
Allocating half of its $22M budget to social capital (and the other half to economic impact),
means that ArtsQuest’s ProSocial ROI is 900%, for every $1 invested in ArtsQuest, $9 in social
capital is created.
Read the full ArtsQuest ProSocial Report at
artsquest.org/new-prosocial-report-highlights-artsquests-value-story
25

OUR MAJOR BRANDS
B E T H L
Presented by
E H E M
FLYABE.COM
26

MUSIKFEST TODAY
MUSIKFEST
36TH YEAR; AUGUST 2-11, 2019
• Largest, non-gated, free music festival in the U.S.
• 1,200,000 in 2019
• 955,000 in 2018
• 1,200,000 in 2017
• 960,000 in 2016
• 1,140,000 in 2015
• 1,150,000 in 2014
• 550 performances by more than 400 artists;
17 stages; 16 are free, 1 ticketed
• 41 food vendors
• Largest stage: 6,500
• Smallest stage: 100
• Festival footprint
• 50+ acres in Historic Bethlehem and
at SteelStacks
• Visitors from 46 states and 26 countries
• Named #1 Music Festival in North America by USA
Musikfest 2019 Logistics
• Set Up: 12 days
• Tear Down: 5 days
• Bags of Ice Used: 5,571
• Musikfest Mugs Sold: 31,000
• Tables: 1,034
• Chairs: 6,780
• Port-O-Johns: 196
• Total Tents: 121
• Kids Crafts: 800/daily
• Public Art: 2,000 children/families daily
• 38,822 cans of beer
• 2,078 bottles of liquor
• 1,206 kegs
Today 10Best 27

B E T H L
Presented by
E H E M
CHRISTKINDLMARKT TODAY
27th year; November 22 – December 22, 2019
• Runs 5 – 6 weekends
• Named #2 Best Holiday Market in the Country
by USA Today 10Best
• Twice rated “Top 5 Holiday Markets” by
Travel+Leisure and USA Today “10 Best
Holiday Markets”
• 2019
• Attendance of 94,890 (5 weekends)
• From 26 states & 3 countries
• 200+ artisans and vendors
• 2018
• Record attendance of 92,297 (6 weekends)
• 200+ artisans and vendors
• 2017
• Attendance of 88,923 (2nd highest)
(6 weekends)
• 175+ artisans and vendors
28

BANANA FACTORY TODAY
ARTSQUEST PARTNERS WITH:
• 60 different schools and community groups
• Impacts more than 30,000 young
people annually
Revitalizes SouthSide:
• First Fridays attract thousands of guests
each month and provide exposure for
artists, restaurants and retail shops
• Riverport complex includes condos, gym,
parking garage
• 15-plus restaurants located within a
three-block radius
• Additional Residences
29

The ArtsQuest Impact
NUMBER 2 10 BEST HOLIDAY
MARKETS (CHRISTKINDLMARKT)
USA Today - December 2019
EIGHT INCREDIBLY COOL
CONCERT VENUES AROUND THE
WORLD (STEELSTACKS)
Travelawards.com - June 2019
NUMBER 1 MUSIC FESTIVAL IN
NORTH AMERICA (MUSIKFEST)
USA Today – March 2019
10 FAMILY-FRIENDLY
OKTOBERFEST CELEBRATIONS
Travel Channel – September 2018
ONE OF THE COUNTRY’S BEST
MUSIC FESTIVALS IS HAPPENING
THIS MONTH
Washingtonian – August 2018
AMERICA’S BEST
CHRISTKINDLMARKTS
CBS New York – December 2017
THE BEST CHRISTMAS MARKET IN
EVERY STATE
Reader’s Digest – December 2017
9 DESTINATIONS TO VISIT THIS
HOLIDAY SEASON
Forbes – November 2017
60 GREAT THINGS TO SEE AROUND
THE GLOBE
Chicago Tribune – December 2016
THE BEST PLACES TO RETIRE
Money Magazine – October 2016
and May 2017
TOP 14 CONCERT VENUES FROM
AROUND THE WORLD
Business Insider – July 2016
TOP CHRISTMAS MARKETS
AROUND THE WORLD
Bloomberg News - December 2015
BEST CITIES TO LIVE
Wall Street 24/7 – November 2015
19 INSANELY WEIRD CONCERT
VENUES TO VISIT BEFORE YOU DIE
BuzzFeed – July 2015
TOP 10 MOST IDYLLIC AND
HISTORIC MAIN STREETS
USA Today – May 2015
BEST CHRISTMAS MARKETS
AROUND THE WORLD
Conde Nast – December 2014
BEST SUMMER FESTIVALS
National Geographic
- September 2014
TOP 10 MOST IDYLLIC AND
HISTORIC MAIN STREETS
USA Today – August 2014
10 BEST PLACES TO LIVE IN PA
CBS Philly – July 2014
10 MOST EXCITING PLACES
TO LIVE IN PA
Movato Blog – July 2014
BEST SUMMER STAGES
New York Times – 2012, 2013, 2014
30

THE ARTSQUEST IMPACT
SteelStacks Arts & Cultural Campus won
both the URBAN LAND INSTITUTE
GLOBAL AWARD FOR EXCELLENCE and
RUDY BRUNER GOLD MEDAL AWARD FOR
URBAN EXCELLENCE for the highest levels
of urban restoration and conservation.
Bethlehem, Boston and San Francisco are
the only cities in the country to win both
awards.
31

BUILDING THE COMMUNITY’S BRAND
ArtsQuest’s festivals, events and programs
continue to garner excellent promotion and
visibility for our organization and region.
Total media impressions in 2019 were nearly
4 billion, with more than 3,000 placements
in local, regional and national news. a few
highlights over the course of the year
included Musikfest in Lonely Planet,
Christkindlmarkt in Newsweek and BBC
News, and PEEPSFEST on the national FOX
and NBC news service wires.
ArtsQuest 2019 Marketing budget: $481,450
32

Impact
Economic
Development
Since SteelStacks opening in April 2011
SouthSide Bethlehem has seen the following
economic development that has been
atrributed to ArtsQuest’s programming
at the SteelStacks campus and the
Banana Factory Arts Center.
St. Stanislaus Artist
Housing Development
• Opened October 2014
• 36 units fully occupied
• Waiting list
• ArtsQuest participated in feasibility study
• Bethlehem was chosen specifically
because of SteelStacks and Banana
Factory venues
• September 2015 York officials tour for
possible expansion in York County
• 2 blocks from the SteelStacks campus
Social Still
• Opened December 2014
• Partnership with ArtsQuest
• 3 blocks from SteelStacks campus
33

Impact Economic
Development
Lehigh Valley Charter
High School for the Arts
• Opened September 2015
• Partnership with ArtsQuest
• 4 blocks from SteelStacks campus
National Museum of Industrial History
• Opened July 2016
• Partnership with ArtsQuest
• 1 block from SteelStacks campus
Bonn Place Brewing Co.
• Opened August 2016
• Owners are former actors
from Tony ‘n Tina’s Wedding
• Finished its 4th year at the
ArtsQuest Center at SteelStacks
• 6 blocks from SteelStacks campus
Greenway Commons on Third Street
• Consisting of residential apartments
and mixed retail
• Opened 2018
• 1 – 2 blocks from the SteelStacks campus
34

Impact Economic
Development
3rd & New Street
• Restaurant/Retail
• Office
• Academic Space
• Opened Fall 2018
4th Street
• Restaurant/Retail
• Apartments
• In Progress
Parking Garage
• Opened fall 2017
• 9 blocks from the SteelStacks campus
• Across the street from the Banana Factory
Factory, LLC
• Opened 2018
• New Business Incubator
• 4 blocks from SteelStacks campus
"
The attraction of
younger and older
renters to the
Valley’s urban
markets is boosted
by places such as
the SteelStacks
property in South
Side Bethlehem,
which offers
year-round
activities such as
concerts and races
- Lehigh Valley
Business,
"
Brinker Apartments
•10 blocks from SteelStacks campus
• 4 blocks from Banana Factory
• Under construction - opening scheduled
Winter 2019
January 18, 2016
35

Tourism Development
NEARLY 2 MILLION VISITORS ANNUALLY
Musikfest Café presented by Yuengling
• The Musikfest Café pulls mainly from a 45-60
mile radius which includes Northern & Central
New Jersey, Lansdale and north
Musikfest
• In 2019 festival attendees hailed from 46
states and 26 countries.
36

Program
overview:
Our Four Pillars
Performing Arts
Visual Arts
• Ceramics & Sculpture
• Fiber Arts
• Glass Arts
• Including Hot Glass, Flameworking & Fusing
• The only visual arts program with salaried
staff artists, instructors, and managers
• The only program that we offer that has a
“production” element to it. Glass items made by
the studio artists are sold by ArtsQuest
• Studio seeks and accepts commissioned work
• Jewelry & Metals
• Photography
• Printmaking & Book Arts
• Professional Development
& Business Classes for Artists
• Visiting Artist & Emerging Artists Residency Programs
• Classes & Camps
• Workshops
Cultural & Community
• Cars & Coffee
• Food Events
• Patriotic Holiday Events
• Sangriafest
• Soccerfest
• SteelStacks Grand Prix
• Three Kings
• Watch Parties
• Free and ticketed concerts featuring
national, regional and local performers
at the Musikfest Café presented by
Yuengling, the Highmark Community
Stage on Air Products Town Square and
first floor of the ArtsQuest Center, and
the Levitt Pavilion
• Cinema
• Comedy
• DanceNow
• Open Mic
• Student Musician Programming
Education and Outreach
• ArtSmart after-school and Summer Art
Enrichment for Grades PreK-12
• Creative Aging for Seniors
• Educator Resources
• Field Trips
• Musikfest 101
• Scholarships
• Stroller Tours of galleries at Banana Factory
• Toddler Storytime
• Visiting Artist Residencies
& Workshops for Grades PreK-12
37

Support Services
ADVANCEMENT/SPONSORSHIP
• Multi-year & Annual contracts
• Cash & In-Kind partners
(approximately 210)
• Board members play a role in
securing sponsors through
business, employer, network
DEVELOPMENT
• Cultivation of Individual and
Community support of
ArtsQuest’s programs
• ArtsQuest Membership
(approximately 3,500)
• ArtsQuest Circle
(approximately 125)
FESTIVALS & EVENTS
• Logistic and operational
management of all
ArtsQuest programming
• Management of all buildings
and surrounding grounds maintenance
and improvements
FINANCE
• Oversees annual budgeting and
forecasting process
• Monthly financial reconciliation
• Debt management
• Audit overview & management
HOSPITALITY
• Retail
• Catering & Hospitality
• Levy Restaurant Group is
exclusive food & beverage
provider in the
ArtsQuest Center
• Third Party private and
corporate events
HUMAN RESOURCES
• Coordinates hiring of all full
and part-time staff
• Coordinates hiring of all seasonal staff
• Management of staff benefits
INFORMATION TECHNOLOGY
• Strategic implementation of software
• Daily management of all network and
internet-based internal staff use
• Hardware management
MARKETING
• Artonomous Media
• Major media
• Billboards
• Newspaper
• Magazine
• Limited TV
• Radio (including Sirius)
• Social and
online marketing
• Websites
• Steelstacks.org
• Artsquest.org
• Bananafactory.org
• Christmascity.org
• Musikfest.org
• Levittsteelstacks.org
• Email
• Qmail
(158,900 subscribers)
• Things to Do email
(88,650 subscribers)
Social Media
• Facebook
(227,015 followers)
• Instagram
(33,017 followers)
• Twitter
(39,796 followers)
• YouTube
(372 followers)
• Box Office
• Public Sales
• Concierge
• Sponsor Fulfillment
• Eventbrite
partnership for ticket
sales as of Q4 2018
to allow for easier
online and mobile
ticket purchases
with a print-at-home
option
38

Support Services Continued
MERCHANDISE
• Stacks Shop
• Visitor Center
• Festivals
• Consignment merchandise
& gift cards at Wegman’s
• Musikfest merchandise partnership
with Moravian Book Store
PROGRAMMING
• Oversight and management
of programming for all
performing arts, cinema, comedy
at the ArtsQuest’s venues, festivals
and events
PRODUCTION
• Staging, audio
and lighting management
SAFETY & SECURITY
• The safety of our artists, patrons
and staff is top priority
• Present at all ArtsQuest
programming; events
(both public and private) and festivals
• Security walk-through of buildings/
campus throughout all operating
hours
VISUAL ARTS
• Oversight and management of
visual arts programming at the
Banana Factory and ArtsQuest
events and festivals
VOLUNTEERS
• Year-round (approximately 1,800)
• ArtsQuest Ambassadors
(approximately 125)
• Volunteers embark on a 14 week
intensive training course elevating
their knowledge and commitment
to ArtsQuest
• Manage year-round
internship program
39

City of Bethlehem | Wayfinding
ArtsQuest led the design of
• Website: christmascity.org
• Mobile website
• Digital and print maps
Wayfinding Finders
• Sands Casino Resort Bethlehem
• Lehigh Valley Economic
Development Corporation
• Lehigh University
• Hyatt Place
• Historic Hotel Bethlehem
40

City of Bethlehem | Wayfinding
Wayfinding | Phase II
• Public Art to enhance and brand the
SouthSide Arts District
• ArtsQuest commissioned the first installation
with Dripped on the Road (Lehigh University
alumni); taking place during the first
SouthSide Arts & Music Festival in April 2017
• ArtsQuest partnered with the City of
Bethlehem in commissioning the 3rd & New
Street mural “Southbound” created
by Matt Halm
• ArtsQuest partnered with the City of
Bethlehem in commissioning the mural
created by Pau Quintanajornet at
427 E4th Street.
• Public Art to enhance the North side Historic
District tying the north and south sides together
• Lauren Kuhn, a resident artist at the Banana
Factory created the 1957 Chevy Bel Air
mural at the Pinnacle @65 building
41

Capital Campaign
ArtsQuest is embarking
on the largest Capital Campaign
in its history.
The four components of the Campaign include:
• ArtsQuest Center First Floor – a newly
designed reconfiguration of the main floor will
offer guests a more inviting experience
• ArtsQuest Cultural Center – a cultural anchor and
gateway for the growing SouthSide Arts District
• Turn & Grind Center – the redevelopment of an
historic Bethlehem Steel building located on the
SteelStacks campus
• Endowments, Risk Capital
& Cash Reserves –
the establishment and growth
of endowments, risk capital and
cash reserves will allow ArtsQuest to
provide and sustain mission-based
programming.
The capital campaign will engage all four of
ArtsQuest’s Programming pillars and provide
the necessary buildings, venues, and funding
for the next 35 years and more. More
information on the Capital Campaign is provided
in the Re-Imagine That! case statement.
42