ProgressBook_Final_04-10-2020

Bumble
Dating App
While Bumble is known as a dating platform
where women make the first move, it’s also
known for starting valuable connections.
Bumble has a fairly straight forward user
interface by implementing a gamification
system to help keep the user engaged.
Bumble uses location tracking to help
find people near you whether for dating
means, friend, or business opportunities. It
keeps me wanting to use it but it can result
boredom after awhile.
The app is easy to read and refreshing to
look at. Bumble uses a bright yellow and
pastel colored to bring in a young adult
audience. I think their branding is effective
in having a welcoming vibe.
Pros:
• Women friendly
• Reward and gamification system
• Personalized questions (approaches
communication in a different way)
Cons:
• On a time limit
• Constrained to current location
• Low attention span
• Excessive amounts of choice