Cory,H_AdvancedWritingNewEd

Unit 10 • Public information
1.1 How to write a leaflet
A This advice is written and set out in the manner of a leaflet.
How to write a leaflet
What makes a good leaflet?
A good leaflet is o ne th at m akes peopl e want to pick it lip a nd
read it.
So it must look good.
* TIT L E AND HEADI NGS - give your leaflet an eye-catching ti tle;
break the text into short sections with appropriate headings.
* TEXT - short and light; avoid very heavy, com p lex sente nces a nd
lon g blocks of prose.
* LETTERING - headings and titles shou ld he BIG and attractive.
* LAYO UT - shou ld he vi sual. Lists can he present ed in colum ns,
w ith items either numbered or marked, as here, with a n asterisk.
Before you write
Make sure yo u know who you' re writing the leaflet for , a nd w hy.
Are you tr ying
* 10 sell th em som eth ing'!
* to persu ad e them to do someth ing?
* to warn th em about someth in g?
Making notes and writing
I Writ e down eve ryt h ing you want to in clude.
2 Group these ideas into sections.
3 Giv e each sec tion a heading; reject a ny ideas th at don 't lit.
4 Decid e on the order of the secti ons.
5 Think of a good title (01' do this at the end - but leave spacel).
6 Write.
7 Check and revi se. If you hav e tim e, rewrite.
B This is the text of an appeal by the British charity War on Want, which
campaigns against wor ld poverty. Copy the text, punctuating it and ado pting the
layout of a leaflet.
human rights begin with hreakfast at a tim e when th e world corrun uni tv is
conside ring how to prom ote universal human rights war on want is launching a new
campaign called a human right to development war on want believes that it is time
that equal attention should be gh"en to social cultural and economic right s alongside
chi}and political rights universal human rights will never exist while one in three of
the world's children are malnourished one in [our people worldwide are without
adequate homes lack ofdecent healthcare mean s c,"ery year 40 million children
worldwide never see their first birthclav 80% of all sickness and disease is due to
unsafe wate r and sanitation globally £1.5 million is spe nt e,"ery minute of c,"ery day
on arms and armi es for more information on war 011 wants work please con tact us at
War on Want, Fenne r Brockway Hou se, 37-.39 Great Cuildford St,
London SE1 OYU
134 • Task types