Cory,H_AdvancedWritingNewEd

Describing products . Module 1C
1.2 Summarizing
This exercise practises two skills:
• recognizing the language of advertising and avoiding it when inappropriate.
• summarizing a text (also known as precis).
A Here is a summary of the Toyota advertisement. It expresses, in a third of the
length, all the factual information given there. Compa re the summary with the
advertisement, and find the one place where the summary has omitted important
factual information.
T he Toyot a 4 H.ulll1cr has th e adva ntages of an executive saloon car, hut it is also
good off the road . Like an exec utive car , its sunroof mirror s and windows (including
the hack window) are electro nically operated. T he sound syste m has six speake rs.
T he three-litre e ngine (a choice of eit her turho -die sel O[ petrol VG) is verv powerful.
Th ere's a five-speed gearbox, and you can change easily to four- wheel d rive ('\ 'C II
when 1ll00ing. Off the road, it's good for going uphill. It has power steering and alloy
wheels. It's Fnllv guara nteed for three years or GO,OOO miles. For a test dri ve or more
information , call 0800 7775.5.5.
B In a simple, factual manner, summarize the following advertisement in about
75 words.
- ....
II~'
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Britain does make Europe's
finest ovens.
The proof is in the pudding.
Merseyside. Once it gave rise to the best music and football. Now it's
giving rise to the best lemon souffle.
How come? Because it's the hom e of Stoves. who have been
, -- producing ovens there since the 19205. .
And at Stoves we invest millions to make sure they are always the right ones. You see. we
believe in delving deeply to find out preci sely what people want from a cooker. .
We then combine this research with the latest technology cooked up by our boffins. Add the
rocess of continuous improvement which is a way of life at Stoves - and quality IS but.1t m ~
P In the Stove s range. you' ll find single and do uble cavity ovens, gas and electric m ens.
fanned and non-fanned ovens. All have Powerco o\. whic h kee ps doors sa fe to touch , even
during roasting. .
Whil e gas models have the umque
Maxigrill, which gives a totally even heat.
And naturally, we've taken care of the
worst part of cooking any meal: the c1eaningup.
All our ovens are stay-clean. In addition,
they're designed so that there are no nooks
and crannies where grime can gather.
But , of course, all of this really add s up
to one thing. While France may be able to
claim they have Europe's fine st cooks,
Britain can definitely claim to ha ve Europe's
finest cookers.
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STOVES
F INE OVE NS
Types of writing • 47