Preview and Complete Catalogue Hatje Cantz Verlag Fall 2011

6 www.hatjecantz.com Highlights Art franÇois berthoud
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❙ Elegant and erotic: unique illustrations from the world of fashion
Swiss artist François Berthoud from Yves Saint Laurent, Bulgari,
(* 1961) is one of today’s most out- Calzedonia, and Ferragamo to
standing fashion illustrators. He Viktor & Rolf and Sonia Rykiel. Here,
began his work in the fashion capi- the object being depicted and
tal of Milan in 1982, and quickly Berthoud’s visual interpretation
developed his inimitable signature combine to form a synthesis of
illustrations of clothes, shoes, hand- the arts that essentially influences
bags, perfumes, and accessories. the perception and successful
Berthoud gained worldwide prom- marketing of the product. This
inence through his work for maga- generous publication was develzines
such as Vanity and Vogue. oped in collaboration with François
His expressive, highly aesthetic lino- Berthoud himself. It presents
cuts, drip paintings, and computer ori ginals, sketches, as well as work
graphics accompany countless samples, allowing the reader to
fashion advertising campaigns— appreciate the entire work process.
François Berthoud
Studio
The Art of Fashion Illustration
Ed. Museum für Gestaltung Zürich,
Christian Brändle, text by Jeroen
van Rooijen, graphic design by
Patrick Roppel
English / German
The art of fashion illustration!
C. 240 pp., c. 220 color ills.,
22 × 28 cm, softcover
€ 35.00, $55.00, £32.50
ISBN 978-3-7757-3014-3
July 2011
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Exhibition schEdulE:
++ MusEuM für GEstaltunG, Zurich,
JunE 22–octobEr 9, 2011