Taboo Brand Journal no crops

RE-BRANDING STRATEGY
The overall idea is to expand
Harvey Nichols’ customer segment
and to be more outgoing,
to stand out from their classic
style.
Taboo is different, avant-garde
and most importantly, sustainable.
Making this, the perfect
project Harvey Nichols has been
routinig for. The new simple,
yet efficient Taboo logo, will
give them their new identity
brand but without damaging
their classic identity style.
Taboo is not part of the luxurious
brands, it separate from it
all. It is a contemporary section
intended for the young stylish
and new into the working industry
clientele.
TABOO
12