Taboo Brand Journal no crops

WHY?
We all want to help the environment, and thats the main reason as to
why this project has been brought to the table.
Taboo is an exclusive sustainable clothing line for Harvey Nichols. Five
new and sustainable brands will be collaborating in this project to create
the Taboo collection. In addition, an istallation will be built on the
basement floor at Harvey Nichols Knightsbridge, Peekaboo. This installation
will bring the customers in as its a peepshow and one will only be
able to see it in store. This way, the younger generations will get curious
and will visit the store.
WHAT?
As mentioned previously, Harvey Nichols will have a new clothing line
and a unique installation in store. There will be an event launching this
event and a social media campaign along with it.
For the event; there will be five sessions, and two time-slots a day.
The only way to access this event will be buy purchasing a ticket in
store when shopping at Harvey Nichols. These tickets will not be for
sale on the event dates. Meaning, only pre-paid ticket accepted. There
will be a bar, in which you will get a free consumption with your ticket.
During the peepshows on the event dates, the mannequins, will be animatronic.
These mannequines can be customised at a british company
called, ADM UK Ltd. This company consults in depth with their customers
to understand their exact design concept and market positioning
and create bespoke animatronic mannequins to suit the unique identity
of the brand. These mannequines will be placed on a moving track
that will go from booth to booth, and customised to dancing with
the outfits on. Giving the audience the show of their lives, by robots.
These mannequines will be limited time only, once the line is officially
launched, the mannequins will be still-live.
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