In conversation with .. 3!

whole community to rethink the role of fashion and it’s
supply chain as a whole.
What is your part at Fucking Young! and and are
you more into mens or womenswear?
I’m the Global Content Editor at Fucking Young, so really
whether its music or cinema, I have to think how
it affects us in fashion. I’ve been more into menswear
as long as I can remember. As a woman, menswear has
always been more fluid. For years, I felt that womenswear
designers always had you pegged as either the
housewife or whore, it never represented what women
actually are and wear. Womens is also unnecessarily
too fast paced with trivial trends and relies a lot on “it
girls” and influencers, which I can’t stand as most of
those people already come from money and a planet
that I don’t live on. I think things are finally changing
though. Women are getting sick of the privileged shoving
things down our throats.
Let’s talk about PAIRS project.. What is Pairs
project and what does it stand for?
A couple of years ago I was very depressed in the industry
and I read an article from Lars von Trier talking
about his own depression. I remembered when he introduced
Dogme’95 to challenge filmmakers through
their strict rules and only through following the rules
you can find the real story teller. I felt that fashion was
obsessed with names from photographers, stylists to
brands, so I wanted to approach fashion photography
like Dogme ’95 and rewrite the rules. We chose 35mm
photography so that way the photographers would
have to capture the story on only one roll of film and
not edit the photos whatsoever. We called it Dogme
’16.
already used to working with divas, having everything gone wrong, coming up with solutions,
and working crazy hours! However, what really changed for me is seeing how babies are
not born equal at all. It’s a myth saying we are, everyone comes from different economic
and social backgrounds. Becoming a mother has really given me a perspective on the have
and have nots. Additionally, I don’t know if my child will live to be thirty, that’s how serious
climate change and politics are. So every little thing that fashion and social media puts out
there, I now see through a different perspective. I won’t even write or cover anything Kanye
West related for example. I think it’s dangerous and toxic not only when he speaks of his
support for Trump but when he spoke against abortion without being fully educated on the
topic. The list can go on and on. I am seeing so many dangers at the moment that sometimes
I think I am going insane, but then I speak with some of my Gen-Z colleagues and they see it
and know what I’m talking about and it gives me hope.
What is the biggest challenge for you as a mother working in the fashion world?
After becoming a mom, I discovered how many other moms there are in the industry and we
don’t have more challenges than any other industry except that its hard to be competitive
and have crazy hours when you have other priorities, but I don’t see it as a challenge, it just
forced me to be more selective.
Any wise words you wanna share?
The industry is completely saturated, but what we need are people with solutions. We have
major challenges ahead like climate change and we need good people to fight these battles.
@annoula_b
www.pairsproject.com
www.fuckingyoung.es
Why did you decided to work with analog photography
only?
I was frustrated when working in digital that the
photographers couldn’t see the big picture and were
would easily take 50-100 photos on one look, when
I felt a good photographer could shoot it on less than
one roll of film. Photographers to this day still think
we are crazy asking for everything on one roll unedited,
but what do they think that everyone did twenty
years ago? Really, we aren’t doing anything revolutionary,
we are just cutting out the bullshit.
What are your future plans with Pairs Project?
It’s a Project and it’s ongoing. We are doing more and
more with musicians because we have found over
the years that musicians come from a more authentic
place. We need more brands to support our vision
if we are to continue as an annual print zine, but I
started creating zines when I was teenager, so I’m not
afraid to explore different shapes, sizes and papers. I
would love to do a full photocopied issue, preferably
with someone’s spreadsheets on the back to up-cycle!
How does being a young mother have changed
your point of view on social media and fashion?
First of all, I want to stay that motherhood didn’t shock
me like many people I know outside of fashion. I was
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