J̶O̶'̶S̶ ̶C̶R̶E̶A̶T̶I̶V̶E̶ ̶I̶N̶T̶R̶O̶D̶U̶C̶T̶I̶O̶N̶

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01bMemoirMemoir is a company brand born out ofan idea in Professional Development &Employability class. The brief is to comeup with a business proposal. Memoir is amemory collecting / funeral service whichcompiles all precious moments of anindividual to their friends and families.Concept:The logo is designed using 3 shapes, and the letter“M”. This is based off the psychological meaningsbehind the shapes: Circle, Square and Triangle.
Circleprojects a positive andemotional message,usually love and unity.Circle represents theharmony betweenthe new borns or thedeceased with theirloved ones.Squaresuggests foundation andstrength. Straight anddiagonal lines representsour professionalism inour work, and giving ourbest to our customers.TriangleTriangle representspower. It supportsthe circle’s emphasison love and portraysunconditional lovebetween loved ones.ColourC: 100M: 96Y: 26K: 13R: 41G: 48B: 110C: 9M: 19Y: 70K: 0R: 233G: 200B: 105P 100-8 CP 7-14 C#29306e P 100-16 U#E9C869 P 7-6 UDark Bluerepresents relief and desolation.Relief is when a new life is brought into this world,there is a sense of relief when the newborn is healthyand well; desolation when our loved ones pass away,there is bitter sorrow in us that words cannot express.GoldWe believe in professionalism when it comes todoing our job. It is a great responsibility and anhonor to handle a birth and a passing of life.
Page 1: JO’S WORKLOADCOLLECTION
Page 5 and 6: 01.BrandingRHO - RestaurantMemoirBa
Page 7 and 8: Logo Developmenti. ii.gold Peach wh
Page 9 and 10: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi
Page 11: vi.v.:vi.:Letterhead & Envelope moc
Page 15 and 16: iv.ii.:iii.:iv.:Logo color usage gu
Page 17 and 18: ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi
Page 19 and 20: vi.v.:vi.:Namecard mockup.Letterhea
Page 21 and 22: Logo DevelopmentLogotype Experiment
Page 23 and 24: As mentioned earlier, the logotypei
Page 25 and 26: ABCDEFGHIJKLMNOPQRSTUVWXYZ123456789
Page 27 and 28: iii.i.:ii.:iii.:Letterhead mockup.E
Page 29: vii.viii.ix.iv.:Interior Design moc
Page 32 and 33: 02aGrowing Up: TheEarly DaysThe mai
Page 37: i.i.(from top left, clockwise): Ima
Page 40 and 41: 03aKAMUKAMI // ROJAKKamuKami (which
Page 42 and 43: i.ii.iii.i. - iii.: Initial poster
Page 44: After several discussions within th
Page 48 and 49: 03bStar Wars: Jyn ErsoJyn Erso was
Page 50 and 51: Step 3: DefiningLights and ShadesSt
Page 52 and 53: 03cTHE1975 - Matty HealyIn one of m
Page 55 and 56: Step 2:Shading & PatchingAfter sele
Page 57: MoodboardFor my moodboard, I leaned
Page 60: Content DesignParts of the book con
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03eDope CansBrief:Client:Concept:De
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ii.i.iii.iv.i. - iv.: Tiger illustr
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03eDo It Right Project“Do It Righ
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i.i.:Welcome card upon unboxing.
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04.CampaignsThe Timeless TalesHEINZ
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IdeationWe have previously worked w
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The initial black colored backgroun
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ii.iii.iv.i.:ii. - iv.:Exhibition s
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vi.vii.viii.
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Date & Time2nd-17th Feb 20199.00 am
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TOMATOKETCHUPTOMATOKETCHUPProblemSo
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HEINZ 150 YEARSLIMITED EDITIONBANJI
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05aSNKRscaledSNKRscaled is a sneake
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JourneyOver the months I’ve been
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J̶O̶'̶S̶ ̶C̶R̶E̶A̶T̶I̶V̶E̶ ̶I̶N̶T̶R̶O̶D̶U̶C̶T̶I̶O̶N̶

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