J̶O̶'̶S̶ ̶C̶R̶E̶A̶T̶I̶V̶E̶ ̶I̶N̶T̶R̶O̶D̶U̶C̶T̶I̶O̶N̶

Moodboard
For my moodboard, I leaned towards a
child-friendly direction in terms of color
and character, as my secondary target
audience is for kids aged 6-10.
Children are attracted towards vibrant,
eyecatching colors. I want my colors to
really stand out in the book. Character
designs are cartoony in styling as well.
Character
Taking inspirations from cartoony styles in
children’s books, I wanted to set a neutral
tone to my character design - something
that is not too exaggerated nor realistic at
the same time.
As I was doing my first doodle of a boy,
I felt that was the character that I had in
mind: subtle and cute. I gave him a crayon
coloring look to bring out a childish mood
for the character.