J̶O̶'̶S̶ ̶C̶R̶E̶A̶T̶I̶V̶E̶ ̶I̶N̶T̶R̶O̶D̶U̶C̶T̶I̶O̶N̶

Concept
The concept behind the name is based on infusing
Malay words as well as establishing a relationship
between us and the customers. Malay words were
used as it represents our national language, where
“kamu” means “you”; “kami” meaning “we” or “us”.
The name was later changed to “ROJAK” and was
deemed suitable for our art bazaar because it
indicates different personalities, selling different
products with different styles just like the traditional
delicacy comprised of mixed fruits and ingredients.
Rojak also represents different races all living
together, united as one in this country.
Logo Draft
I want to express friendliness in the logo, hence I
used a more bold, casual font as the logotype. The
letters “U” and “I” are customized with a smiley
face, which makes the entire composition to look
fun. I used orange as the main color as it is vibrant
and attractive. Orange is also an energetic color,
which has a higher chance of engaging the public
to visit the bazaar. The 3 waves represent the
bazaar being free and easy, also wanting the public
to “come as you are”.