5 Master Strokes To Hike Your Website’s Domain Authority (DA)

5 Master Strokes To Hike Your

Website’s Domain Authority (DA)

Domain Authority (DA) is a very significant term when it comes to gaining the

top spot on the Google search engine. It is a ranking metric created by Moz to

predict how well a website can rank on search engine result pages (SERP).

DA is measured on a scale of 1 to 100.

And, your target is to achieve a higher DA score - that implies a better ability to

rank!

Simply -

A website with a DA score 70 holds more potential to rank higher on search engines

than a website with score 50.

Tags: Domain Authority, Website DA, Top digital marketing companies, SEO strategy, Quality Content,

best SEO company in Sydney, SEO services in Melbourne

Improving the DA of your website isn’t a child’s play. You need time, effort,

patience and a strong strategy. DA is the sum of several components like link

quality, brand search volume, social media mentions, and several others.

Top digital marketing companies take into account all such components to draft

an SEO strategy, which can be followed to achieve a high DA score for your

website.

In this write-up, we will discuss some measures on how to improve a website’s DA.



Publish High-Quality Content

Good content is always a plus. If you are aiming to increase your website’s DA,

create content that adds value to your website.

Remember the phrase - Content is King!

It is rightly said so. The content of your site attracts visitors to your website. Create

appealing and interesting content so that you don’t bore the users.



Some amazing types of content that website visitors love -

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Video content

Infographics

GIFs and Memes

Social media posts

Podcasts

Although text-based content is the fundamental and integral part of marketing, in

recent years, visual content has played a significant role in gaining the attention of

users.

Another significant aspect that we would like to draw attention to is the fact that

you should blog regularly. Increasing content publishing frequency generates trust

among visitors and improving DA will be easier.



Increase Dwell Time On Your Website

Dwell Time is considered to be an important ranking factor among the 200+

factors. It is the amount of time between the moment a user clicks on a search

result and subsequently returns to the SERPs.

You must target to increase your website’s dwell time and reduce the site’s bounce

rate. This can quickly spike your DA score.

Dwell Time measures your website’s -

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User engagement

Session duration

Click-through rates

The above points clearly indicate that Dwell Time simply means how long a visitor is

staying on your website. So, if you can manage to engage your user by your

content, design, or other elements of the site, there is a chance that the user

understands your business and its offerings. And, eventually, he/she may become

your potential customer.

Review Your Backlinks

You must maintain a healthy link profile if you aim to increase your site’s DA.

So, what’s a healthy link profile?



Your website’s link portfolio should follow the guidelines of Google. There are

several non-organic methods of acquiring links. Google terms these as link

schemes. Such toxic backlinks include paid links that pass PageRank.

It’s not easy to trick Google!

The algorithms of Google are sophisticated enough to spot suspicious linking

patterns. Always, keep an eye on your backlink profile to avoid any sort of link

penalties.

Removing bad links is as essential as acquiring quality links.

And, Google has a solution for it!

Use Google’s ‘Disavow Links Tool’ to remove such toxic backlinks.



Get Your Technical SEO Right

With a properly carried out technical SEO, you help search engines to crawl and

index your website. The main goal is to optimize the infrastructure of the website.

Follow the best practices of technical SEO. You can consider the factors that you

must check while conducting a technical SEO audit.

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Specify a preferred domain

Optimize robots.txt file

Optimize URL structure

Navigation and website structure

Add breadcrumb menus

Implement Structured Data Markup



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Check the canonical URLs

Optimize 404 pages

Optimize XML sitemap

Add SSL (Secure Socket Layer) to your website

Increase the website speed

Make your website mobile-friendly

Consider Accelerated Mobile Pages (AMP)

Pagination and multilingual websites

Registering site with webmaster tools

A pretty big list!

Getting all the above factors properly implemented on your website requires strong

technical knowledge and proven SEO skills. There are many companies offering

premium SEO services in Melbourne to all kinds of businesses. You can take

help from such a company to grow the visibility of your business website with the

right SEO practices.

Create A White Hat SEO Strategy

Implementing an SEO strategy that rightly follows the guidelines of Google can help

you climb the rank ladder. You need to acquire quite a number of natural backlinks

that are relevant to your niche.

So, how can you get natural backlinks?

Manual effort alert!

Given below is a list of methods that can effectively earn you proper backlinks.



❏ Create remarkable content. Also, repurpose the existing content to build

links. It will help in building your brand awareness and save a lot of time.

❏ Build a connection with bloggers of your niche. Comment on their blogs and

promote them by sharing their content on social media channels. Let them

know about your business by mentioning them in your content and giving

links to their articles.

❏ Build Links from link roundups. Choose your high performing contents and

find websites of your niche that post link roundups.

❏ Create tools that help your website visitors. It can fetch you good backlinks.

❏ Find out broken links, and replace them with your similar article link. There

are several tools to help you out with the task. Broken Link Checkers from

Ahrefs and Screaming Frog, Check My Links (Chrome), Xenu’s Link Sleuth

(Windows), Integrity (macOS), Link Analyzer (Firefox), and Dr. Link Check

(Online) are some of the popular tools used to find and fix dead links on

websites.

❏ Genuine guest posts to authoritative sites in a systematic and proper way is

an effective way to earn high-quality links.

Wrapping Up

After reading this article, we hope you have got a clear understanding that a strong

backlink profile, quality content, and correct technical SEO are the main factors that

increase a website’s domain authority. Having said this, you also need to be patient

and let your domain grow old. Domain age is vital as old websites are more likely to



hold the top positions in the SERPs. Improving a website’s DA is not a piece of

cake. So, you can hire the best SEO company in Sydney that will analyze your

business website and accordingly draft the apt strategy to improve the website’s

domain authority.

Contact Us

Elsner Technologies Pty. Ltd

Contact: + 61 02 6100 4040

Address: Level 13/50 Carrington Street, Sydney NSW 2000

Email: elsneraustralias@gmail.com

Website: https://www.elsner.com.au/



5 Master Strokes To Hike Your Website’s Domain Authority (DA)

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