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ADVANCING THE MOVEMENT 4Main Street America works hard to energize andsupport the diverse network of MSA communities. Withexpert technical services offerings, enriching professionaldevelopment from the Main Street America Institute andMain Street Now Conference, and a range of innovative partnershipsand programs that promote revitalization, we striveto ensure that this 40-year movement thrives and grows. We’recommitted to deepening our work within our existing network andbringing the promise of Main Street to many more places in theyears to come.5supporting communities throughcomprehensive programming and services1 The Field Services team 2 Thirty-six revitalization professionals3 In November, Dionne Bauxtraveled from coast to coast intraveled to Richmond, led a Main Street 101 workshop tai-2019 to lend their expertise to Virginia, for three days of inter- lored for urban commercial districtscommunities across the country. active learning, sharing, andin Charlotte, North Carolina.One visit took Lindsey Wallace networking at the Main Street Baux was joined by UrbanMainand Dionne Baux to Libertyville, America Institute’s (MSAI) community leaders from ShawIllinois, where they led a workshop Community Transformation Workshop.Main Streets and H Street Mainon people-centered design. LearnA hallmark of MSAI, the Street in Washington, D.C., andmore about our work helping revitalizationworkshop allowed participants to Rev Birmingham in Birmingham,professionals achieve learn from experts in the field— Alabama, who shared their experi-quality design, as well as technical and each other—about the ences implementing the Mainassistance services the team providedcomplex combination of strategy, Street Approach in urban com-this year, on page 31.revitalization, and leadership that mercial corridors. Learn morecreates positive change in a community.about our work revitalizing urbanLearn more about other commercial districts on page 32.offerings from MSAI and what the2019 Main Street America RevitalizationProfessional cohort gainedfrom their experience on page 42.28STATE OF MAIN | SPRING 2020
61325 In the fall, we asked Main StreetAmerica members for their most innovativeideas for celebrating Small BusinessSaturday as American Express NeighborhoodChampions. Communities acrossthe country responded with some truly creativeideas for rallying around their small businesses.One of the 16 winners was Carlsbad VillageAssociation in Carlsbad, California, whoattracted shoppers downtown all day long with aninteractive gift card giveaway. Head to page 38 tofind out about the 15 other communities that won theSmall Business Saturday InnovationContest.74 The 2019 Main StreetNow Conference in Seattle,Washington, brought togethermore than 1,800 commercial districtrevitalization professionals, ourlargest attendance yet! Thanks toour co-hosts, the WashingtonTrust for Historic Preservation andthe Washington Main Street Program,as well as everyone who presented,attended, and supportedthe conference for making thissuch a successful event. Check outphotos from the conference onpage 40.6 The 20 competing sites in this year’s Partners inPreservation: Main Streets campaign garneredmore than 1.1 million votes during the voting period,making it the largest Partners in Preservation campaignto date. Sites this year focused onhighlighting the often-unrecognizedcontributions of women toAmerican history and society. Oneof the winning sites, Union Block inIN 2019,OUR STAFFMADE NEARLY250 TRIPS TO34 STATES ANDMount Pleasant, Iowa, is home towhere the first female lawyerpassed the bar exam. Learn moreabout the campaign and the otherwinning sites on page 36.TERRITORIES,PLUS INDIA7 Main Street America wasAND THE UK,VISITING 150COMMUNITIESTOTAL!awarded a $750K NationalPark Service grant to fundthe first national façade improvementgrant program, which will beginin 2020. Learn more about theprogress of our impactful façadeprograms, including our continuedwork to improve façades in Texas,and the other exciting work we havein store for next year on page 35.SUPPORTING COMMUNITIES29
Page 1 and 2: A PUBLICATION OF MAIN STREET AMERIC
Page 3 and 4: table of contentsspring 20203 Presi
Page 5 and 6: president’s notePATRICE FREYPATRI
Page 7 and 8: Main Streets Are for Everyone.WE BE
Page 9 and 10: BannersANNE T. AND ROBERT M. BASS F
Page 11 and 12: MembershipBenefitsThe PointAccess t
Page 13 and 14: Music for Your Main StreetWireless.
Page 15 and 16: 4 MELVIN THOMPSONExecutive Director
Page 17 and 18: IntroducingArtsQuest was created to
Page 19 and 20: ALBERTA MAIN STREETPORTLAND, OREGON
Page 21 and 22: WATCH: View the story of how Wausau
Page 23 and 24: store, have been transformed into u
Page 25 and 26: BOYNE CITYMAIN STREETBOYNE CITY, MI
Page 27 and 28: THE 1772 FOUNDATIONPreserving Ameri
Page 29: - 2015 -Cape Girardeau, MO • Mont
Page 33 and 34: Participants engagein hands-on lear
Page 35 and 36: In 2019, MSA supported the relaunch
Page 37 and 38: Whether you’re interested inhosti
Page 39 and 40: With decades of combined experience
Page 41 and 42: CASA BELVEDEREStaten Island, New Yo
Page 43 and 44: SMALL BUSINESS SATURDAY41
Page 45 and 46: The MSAI curriculum is comprehensiv
Page 47 and 48: You have spent a lot of time andeff
Page 49 and 50: 2019 MAIN STREET NOW CONFERENCE47
Page 51 and 52: allied services directorySPECIALIZE
Page 54: Now more than ever, Main Street lea

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