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Local Life - Wigan - July 2020

Wigan's FREE local lifestyle magazine.

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6 News & Features<br />

5 Reasons to<br />

Shop <strong>Local</strong><br />

It’s no secret that the vast majority of local business<br />

owners are anxious how the next few months will<br />

unfold.<br />

Buying patterns for customers have changed<br />

enormously during the lockdown and those<br />

business owners who were forced to close will be<br />

worried that regular customers won’t return. Will<br />

those businesses who successfully adapted their<br />

working practices to keep trading during lockdown<br />

manage to keep hold of their new customers?<br />

Here are 5 reasons why shopping local matters, now<br />

more than ever.<br />

Helping the Community<br />

When you support a local business, you are<br />

supporting those friends, family, and neighbours<br />

who need to use that business. The availability of<br />

local shops is especially important for the elderly,<br />

the vulnerable, young<br />

people and those without<br />

access to private transport.<br />

The more local businesses<br />

there are, the more money<br />

that local councils make in<br />

rates, the more they can<br />

spend on supporting local<br />

infrastructure and public<br />

services.<br />

Helping the <strong>Local</strong> Economy<br />

When residents shop at<br />

local businesses, profits<br />

from their transactions<br />

tend to stay within the<br />

local economy, helping to<br />

improve their community as<br />

a result. Likewise, local small<br />

businesses buy locally as well, pumping more of<br />

the profits from their economic activity back into<br />

the community than their global counterparts,<br />

sparking economic development.<br />

Better for the Environment<br />

Shopping local means less mileage and fuel costs<br />

for you, which helps reduce CO2 emissions. In<br />

addition to this, local shops often stock locally<br />

sourced goods, which have a low carbon footprint.<br />

Job Creators<br />

Small businesses are job creators, and most of<br />

those jobs are local jobs. Rather than having to<br />

commute to Manchester or Liverpool, employees<br />

work closer to home. When a town or village has<br />

a vibrant commercial centre, it also creates ample<br />

opportunities for these workers to shop at other<br />

local small businesses.<br />

Community Involvement<br />

Small business owners mostly<br />

live in the local area and are<br />

often help local clubs and<br />

organisations, sponsoring<br />

sponsor local sports teams,<br />

donating to local charities and<br />

participating in community<br />

charity events.<br />

We know it’s tempting to nip<br />

to Robin Park or to Gemini,<br />

or to buy online. But, by<br />

choosing to spend locally<br />

with independent shops and<br />

by using local tradesman, you<br />

can do your bit to help protect<br />

jobs and keep money flowing<br />

around <strong>Wigan</strong>’s economy.

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