Glam Africa: The Revolutionary Edition (2019)
2019 has been a special year for so many reasons, and Glam Africa is bringing the year - and the decade - to a close with our most ambitious edition ever: The Revolutionary Edition. In this edition, the reality TV phenomenon is front-and-centre, with Love Island star Ovie Soko joining us for his first ever cover shoot, as well as a fashion cover featuring Big Brother Naija and Dancing on Ice stars, power couple Mike and Perri Edwards. To pull off this one-of-a-kind issue, we said sayonara to our in-house editorial team (temporarily) and enlisted a diverse group of talented, young content creators for our first ever ‘digital takeover’, which sees online personalities including bloggers, presenters and YouTubers adapting their digital expertise for print media. Very few publications can boast such a diverse range of content, and whatever it is you're looking for, GA has got you covered. We might as well have called this ‘The Egalitarian Issue’, because there really is something for everyone.
2019 has been a special year for so many reasons, and Glam Africa is bringing the year - and the decade - to a close with our most ambitious edition ever: The Revolutionary Edition. In this edition, the reality TV phenomenon is front-and-centre, with Love Island star Ovie Soko joining us for his first ever cover shoot, as well as a fashion cover featuring Big Brother Naija and Dancing on Ice stars, power couple Mike and Perri Edwards. To pull off this one-of-a-kind issue, we said sayonara to our in-house editorial team (temporarily) and enlisted a diverse group of talented, young content creators for our first ever ‘digital takeover’, which sees online personalities including bloggers, presenters and YouTubers adapting their digital expertise for print media. Very few publications can boast such a diverse range of content, and whatever it is you're looking for, GA has got you covered. We might as well have called this ‘The Egalitarian Issue’, because there really is something for everyone.
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popular.
media, which
has subsequently
led to increasing
demand for a
new marketing
strategy known
as influencer
marketing. In
the present day
scenario, where
the average
consumer spends
very little time on
traditional media
(let alone sits
through an entire
advertisement),
this 'non-intrusive'
and 'noncommercial'
approach known
as influencer
marketing has
become extremely
So why exactly are mainstream brands so eager
to harness the power of the influencer? One thing
brands have found fascinating is that influencers are
not only effective in getting their brands' messages
across, but also in starting and popularising new
trends. Research has shown that 92% of people
trust endorsements by online influencers over those
that come from traditional celebrities. Consumers
will often view the opinions and endorsements of
an influencer the same way they would view that
of a friend of relative, as they perceive them to be
more accessible. Consumers feel less 'targeted'
when products show up on their Instagram feed, for
example, and are generally more open to finding out
more about them.
Numerous studies have shown that influencer
marketing increases brand awareness and purchase
intention, which in turn helps to boost sales. The
proof is in the pudding. Influencer-created content
has led to great returns on investment for many
companies. With the ability to reach potential
consumers within a short period of time and at a
reasonable price, the strategic importance and
power of influencer marketing cannot be ignored.
Nike, Daniel Wellington, Adidas, Asos, Shein
and Zara are just a few of the major brands that
are absolutely nailing it in the influencer marketing
department.
So while social media platforms maycome and
go, social media influencers, and thus influencer
marketing, is definitely here to stay. This is good
news for brands who know how to seize the
moment, as well as for influencers who are keen
to get even more creative with their content in
preparation for whatever digital phase this new
decade may bring.
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