Retail-Entertainment Practice of StoneCreek Partners | AEC

• Let’s do something with the kids
• I need to buy a gift
• Let’s go browsing
• Let’s go out to eat
• Let’s go to the movies
• Spouses night out / date night?
• Let’s go hang out
• Let’s plan something special … the plan‐aheads
• Hey –it’s a holiday!
• Let’s party!
• We’ve got errands
• Let’s work out
• What do we do with the relatives? (VFR’s)
• I’ve been wanting to get educated … enrichment
• I love my hobbies!
• I want to do something today
• I’m bored!
• I’m feeling impulsive
• I’ve got a business dinner
• I’m doing some business entertaining
• I want to do something special for my client
• I have a product launch
• I’m creating an employee incentive program
• I’m planning an sales incentive meeting
• My convention is booking an off‐site event
• We’re a long‐haul DMC looking for excursions
• We’re packaging a group tour
• We’re booking MICE events to the area
• Host a conference
OUT-OF-HOME TRIP MOTIVATIONS
Pioneered by Donald Bredberg while leading “location‐based entertainment” at Universal
Studios, trip motivation in out‐of‐home consumer behavior is an essential aspect of planning
retail‐entertainment facilities.
StoneCreek typically recommends as a first step in any retail or entertainment assignment,
to review the “trip motivation” of end users –the customer, shopper, guest, or patron ‐ of
the facility. And as well, to evaluate the competitive position of each facility against such
end‐user trip motivations.
“Trip motivation” is simply … what is the reason for a particular person or group to leave
their home or hotel room, to take part in an out‐of‐home experience? And we’d note that
not all out‐of‐home experiences are leisure‐time or as individuals or small groups of friends
… some are corporate, travel, and larger group oriented.
STONECREEK PARTNERS
www.stonecreekllc.com
23