LEt thEm ROaR - Royal Brunei Airlines

Audi has successfully
entered a new
vehicle class. The
compact A1 unites all of the strengths of the
brand – a progressive design, uncompromising
quality and groundbreaking efficiency – in a space
measuring 3.95 metres in length.
After less then a year in the market, the A1 has
already won numerous awards, including the
‘Auto Trophy’ from Auto Zeitung, the ‘Golden
Steering Wheel’ from Auto Bild and Bild am
Sonntag and the ‘Car of the Year Award’ from
What Car? It was also voted as one of the ‘Best
Cars of 2011’ by the readers of Auto Motor
Und Sport. The A1 also received the top five star
rating in the Euro NCAP crash test.
The design with the encircling shoulder line is
cutting-edge and integrates the Audi A1 into
the large model family. The front end with the
dominating single-frame grille, the side line with
the distinctive roof arch, the coupe-like C-pillars
and the large wheel arches are among its defining
style elements while the hood and the rear hatch
wrap around the body. Audi offers the xenon plus
headlights with LED daytime running light strips
and LED tail lights. The tail lights are already threedimensionally
styled in the base model and are
unmistakable, day or night.
High- and ultra high-strength steels comprise twothirds
of the compact model’s body. The strongest
of these are the hot-shaped steels, which draw
their extremely high tensile strength from a
dramatic temperature increase during the shaping
process. Hot-shaped steels are used primarily
within the passenger cell. They provide the basis
for the precise, sporty handling, the good comfort,
the quiet interior, the excellent passive safety and
the low base weight.
The interior of the Audi A1 is spacious, bright
and airy. The instrument panel bears hints of
an airplane wing; its four round air vents are
reminiscent of jet engines. The clean, clear
controls are every bit a classic Audi design
of superior workmanship with many lovingly
designed details underscoring the premium
character of the A1.
The Audi A1 1.4 TFSI engine with 90kW (122 hp),
offered in Brunei, is available with the seven-speed
S tronic dual-clutch transmission. The dual-clutch
transmission shifts extremely quickly, comfortably
and with no perceptible interruption to the flow
of power. It can be operated as an automatic
or manual, with paddles on the steering wheel
available as an option. Thanks to its high efficiency
and the intelligent control system, the S tronic also
helps to reduce fuel consumption.
Whether in the city, on an interurban road or on
the expressway – the small compact is always
great fun to drive thanks to its sporty setup, the
favourable weight distribution and the directratio
steering. The vehicle sprints from zero to
100 km/h in 8.9 seconds.’ The ESP stabilisation
programme with electronic limited slip
differential, which comes standard on all models,
makes the handling even more precise while also
enhancing driving safety. It minimises under steer
at the cornering limit by means of slight braking,
which also improves traction.
Innovative materials and modern colours
emphasise the youthful character of the Audi
A1. Whether colour-coordinated air vents, LED
interior lights or seat covers in expressive colours
– customisation is the key. The equipment
programme offers countless opportunities for
matching the A1 to the driver’s own personal style.
There are even a variety of paint finishes from
which to choose for the roof arch. Customers can
also order many features after the initial sale to
follow a trend or a whim.
Six packages will be available in Brunei: Audi
exclusive line, Media style package, Lifestyle kit
union square, S line sports package, Competition
kit and even a Wasabi green package. The
available infotainment and multimedia systems for
the Audi A1 come directly from the full-size class.
The top of the line is MMI navigation plus, a media
centre that sets new standards in the compact
segment. It borrows closely from the system used
in Audi’s A8 flagship, including the monitor that
folds out from the instrument panel and the
control unit, which uses MMI logic.
The connectivity package, which is based on the
concert radio, includes a navigation preparation
kit that allows the customer to later install a
map-based navigation system – that, too, is a new
idea. The optional 465 watt Bose surround sound
system with 14 speakers is just one example of
the additional high-end complementary features
available. Convenient Bluetooth and wired
interfaces are available for cellular phones and
external players such as the iPod.
For more information, call T.C.Y. Motors on 239 0725 or join the Facebook
page on facebook.com/AudiBrunei.
SEPtEMbEr | OCtObEr 2011 4