MAGAZINES BY CATEGORY - AdNews

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
Women’s Weekly 2,194 2,348 7.0%
Woman’s Day 1,953 1,802 -7.7%
New Idea 1,384 1,171 -15.4%
Take 5 822 743 -9.6%
That’s Life 1,072 941 -12.2%
Mass Women’s 4,542 4,438 -2.3%
Cleo 410 378 -7.8%
Cosmopolitan 548 529 -3.5%
OK (weekly) 394 386 -2.0%
NW 306 253 -17.3%
Who 606 523 -13.7%
Famous 315 291 -7.6%
Grazia 156 194 24.4%
English Woman’s Weekly 181 171 -5.5%
Shop Til You Drop 162 193 19.1%
Women’s Lifestyle 1,956 1,895 -3.1%
Dolly 361 318 -11.9%
Girlfriend 349 299 -14.3%
Women’s Youth 509 441 -13.4%
Marie Claire 453 447 -1.3%
Madison 214 265 23.8%
Vogue Australia 398 361 -9.3%
Harper’s Bazaar 221 213 -3.6%
InStyle 221 202 -8.6%
Frankie 192 267 39.1%
Bride To Be 99 94 -5.1%
Modern Wedding 83 73 -12.0%
Women’s Fashion 1,229 1,254 2.0%

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
House & Garden 700 708 1.1%
Better Homes and Gardens 1,955 1,782 -8.8%
Home Beautiful 334 378 13.2%
Belle 111 117 5.4%
Vogue Living 211 165 -21.8%
Country Style 229 262 14.4%
Handyman 197 169 -14.2%
Real Living 124 139 12.1%
Inside Out 141 130 -7.8%
Luxury Home Design 55 61 10.9%
Gardening Australia 426 367 -13.8%
Your Garden 171 175 2.3%
Burke’s Backyard 366 274 -25.1%
Home & Garden 3,260 3,067 -5.9%
Australian Good Taste 666 579 -13.1%
Australian Gourmet Traveller 318 302 -5.0%
Gourmet Traveller Wine 96 105 9.4%
Selector 66 75 13.6%
Australian Good Food 312 289 -7.4%
Delicious 579 483 -16.6%
Donna Hay 355 371 4.5%
Feast (from Oct11) - 131 -
MasterChef Magazine 627 475 -24.2%
Recipes+ 388 421 8.5%
Super Food Ideas 956 923 -3.5%
Food & Entertainment 2,716 2,559 -5.8%
Time 331 325 -1.8%
BRW 219 185 -15.5%
Western Australian Business News (WA) 26 32 23.1%
The Monthly 118 125 5.9%
The Week 59 74 25.4%
Australian Property Investor - 122 -
Money Magazine 188 184 -2.1%

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
Smart Investor 143 123 -14.0%
Wealth Creator 43 - -
New Scientist 314 260 -17.2%
Qantas The Australian Way 481 396 -17.7%
Virgin Australia Voyeur 311 188 -39.5%
Jetstar 163 161 -1.2%
Business, Financial & Airline 1,873 1,732 -7.5%
People 161 133 -17.4%
Picture 150 111 -26.0%
Men’s 247 198 -19.8%
Alpha 238 - -
Inside Sport 108 116 7.4%
UFC Magazine (from Jul11) - 123 -
Men’s Fitness 180 178 -1.1%
Men’s Health 394 392 -0.5%
FHM 155 110 -29.0%
Zoo Weekly 407 336 -17.4%
Men’s Style 66 66 0.0%
GQ 115 73 -36.5%
Men’s Lifestyle 1,266 1,064 -16.0%
Australian Golf Digest 104 81 -22.1%
Golf Australia 87 69 -20.7%
Golf Magazine 49 38 -22.4%
Inside Football (Apr-Sep) 79 61 -22.8%
Rugby League Week (Apr-Sep) 197 169 -14.2%
Big League (Apr-Sep) 107 89 -16.8%
AFL Record (Apr-Sep) 197 207 5.1%
Australian Football Weekly 62 - -
Sports 481 378 -21.4%

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
Modern Fishing 154 148 -3.9%
Fishing World 208 194 -6.7%
Fresh Water Fishing Aust. 93 93 0.0%
Fishing 358 340 -5.0%
Wheels 310 282 -9.0%
Motor 177 158 -10.7%
Australian Auto Action 78 77 -1.3%
Top Gear 515 443 -14.0%
Street Machine 335 305 -9.0%
Fast Fours & Rotaries 87 83 -4.6%
Hot 4s & Performance Cars 111 98 -11.7%
Unique Cars 264 240 -9.1%
Just Cars 261 248 -5.0%
Australian 4WD Action 211 257 21.8%
Overlander 4WD 79 80 1.3%
4X4 Australia 131 134 2.3%
Motoring 1,501 1,470 -2.1%
2 Wheels 108 80 -25.9%
Australian Motorcycle News 124 98 -21.0%
Live To Ride 74 61 -17.6%
Motorcycle 252 205 -18.7%
APC 165 146 -11.5%
Australian PC User 228 244 7.0%
PC & Tech Authority 134 114 -14.9%
Game Informer 85 143 68.2%
Hyper 61 44 -27.9%
Official Xbox 360 141 148 5.0%
PC PowerPlay 114 85 -25.4%
PlayStation 141 151 7.1%
Computing, Gaming & Info Tech 697 728 4.4%

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
Rolling Stone 234 290 23.9%
Empire 199 194 -2.5%
Music & Movies 397 438 10.3%
Reader’s Digest Australia 748 676 -9.6%
Big Issue 242 163 -32.6%
National Geographic 749 914 22.0%
Australian Geographic 411 518 26.0%
Cosmos 87 98 12.6%
RM Williams Outback 224 225 0.4%
Australian Traveller 50 77 54.0%
Open Road (NSW) 1,175 915 -22.1%
Royal Auto (Vic) 827 724 -12.5%
Road Ahead (Qld) 539 573 6.3%
SA Motor (SA) 226 210 -7.1%
Horizons (WA) (was Road Patrol) 118 113 -4.2%
Journeys (Tas) 75 58 -22.7%
TOTAL Motoring Club Magazines 2,950 2,582 -12.5%
General Interest 4,388 4,160 -5.2%
Nature & Health 70 70 0.0%
Weight Watchers Magazine 195 154 -21.0%
WellBeing 113 120 6.2%
Fitness First 114 114 0.0%
Women’s Health & Fitness 140 168 20.0%
Women’s Health 441 417 -5.4%
Diabetic Living 235 251 6.8%
Health Smart 110 - -
Good Health 333 299 -10.2%
Healthy Food Guide 162 144 -11.1%
Prevention 136 153 12.5%
Mother & Baby 118 126 6.8%
Practical Parenting 145 168 15.9%
Health & Family 1,663 1,567 -5.8%

ROY MORGAN READERSHIP RESULTS
MAGAZINES BY CATEGORY
MAY 2012
MAGAZINE MAR-11 MAR-12 % CHANGE
000’S 000’S
TV Week 847 676 -20.2%
TV Soap 261 220 -15.7%
Soap World 60 51 -15.0%
Foxtel Magazine 912 581 -36.3%
Austar 332 268 -19.3%
Limelight 36 39 8.3%
TV 2,187 1,676 -23.4%
Roy Morgan Readership Apr 2011-Mar 2012