Efe Magazine Issue 15 – July/August 2020 Edition

"Although these last few months have been tough, by being forced to
STOP, we have all been forced to look at the way we do things – how we
run our businesses, the way we interact with our teams and customers,
the time we spend with our families…everything. It would be a waste
to not use this pause to evaluate how we can re-invent our processes
to adapt to a new way - maybe a better way. Through crisis comes
great opportunity, and yes, we have a lot of work ahead of us but the
possibilities for the future are exciting and could take our industry
further than what we knew was possible!"
AMANDA BELASCO
Director of Marketing &
Education, Joico/Zotos
Professional & Regional
Initiatives / Henkel Beauty Care,
Hair Professional Canada
"I personally feel the strain and weight of
the Professional Beauty industry each
and every day as I drive and/or cycle
down the streets where salons would
normally be open for business. It’s such
a void in our world today as you are the
“beauty makers,” the ones who make
people look and feel beautiful. The “feeling
beautiful” part of what you give to your guest
experience is so needed today, especially under the
unprecedented times we are all experiencing.
I look forward to your talents being released as soon as possible!
Fingers crossed all of Canada gets opened for all salons."
BRIAN AHRENS
General Manager Revlon Professional,
CND and American Crew
INCLUSION
"Now more than ever, we miss your smile, the backbar
therapy session, and the scent of blow-dried hair
in the air. We miss your fire and your
desire to have us feeling confident
and beautiful before we leave your
chair! That’s a feeling that can
never change – can’t wait to meet
you there."