Efe Magazine Issue 15 – July/August 2020 Edition

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SALON SUPPORT FOR COVID-19 RELIEF IN CANADA Henkel Beauty Professional Canada to Support Salons with Free Color Mississauga, ON Henkel North America’s Canadian Beauty Professional business is pleased to introduce a business support program for salons providing free hair color and developer to help them get back to business. Over CAD$ 2 million in hair color and developer will be provided to nearly 3,000 salons across Canada through the Schwarzkopf Professional and Joico brands. “With salons in Canada facing closures of nearly 60 days – if not longer in some regions; we want to do our part to help as many salons as we can. By covering an expense that gives them one less bill to pay, they can focus on getting their business back up and running,” said John Fortunato, Head of Henkel Beauty Professional Canada. “Salons are at the centre of every community and the heart of everything we do. Our hairdressers have shown us incredible loyalty throughout the years, and we want them to know we’ve got their back.” Eligible salons will be provided details on how they can redeem their free color and developer through the brands’ loyalty programs: Schwarzkopf Professional clubSKP and Joico’s Access Joico. In addition to the free product support, Henkel’s Canadian Beauty Professional brands have been supporting hairdressers and salons through hundreds of hours of free on-line learning, motivation and inspiration, through @schwarzkopfcan, @joicocanada Instagram handles and Joico.ca/education-on-demand. Henkel is committed to its communities and in March, announced a Global Solidarity Program, donating €2 million to the WHO/UN COVID-19 fund and regional organizations. In addition, Henkel will also donate 5 million units of personal and household hygiene products to aid communities in the fight against the global pandemic. As part of the Henkel Solidarity Program, Henkel North America has donated 1.2 million units of essential household hygiene products to organizations that provide medical supplies, basic needs, and disaster relief within the US and Canada. Donations totaling over USD$ 600,000 have been provided to regional organizations, including USD$ 75,000 for the United Way of Canada and USD$ 200,000 to the Professional Beauty Association (PBA) COVID-19 relief fund to help licensed hair stylists who are experiencing financial hardship. "...OUR HAIRDRESSERS HAVE SHOWN US INCREDIBLE LOYALTY THROUGHOUT THE YEARS, AND WE WANT THEM TO KNOW WE’VE GOT THEIR BACK.” ABOUT HENKEL IN NORTH AMERICA In North America, Henkel operates across its three business units: Adhesive Technologies, Beauty Care, and Laundry & Home Care. Its portfolio of well-known consumer and industrial brands includes Schwarzkopf® hair care, Dial® soaps, Right Guard® antiperspirants, Persil®, Purex®, and all® laundry detergents, Snuggle® fabric softeners as well as Loctite®, Technomelt® and Bonderite® adhesives. With sales of around 6 billion US dollars (5 billion euros) in 2019, North America accounts for 26 percent of the company’s global sales. Henkel employs approximately 9,000 people across the U.S., Canada and Puerto Rico. For more information, please visit www. henkel-northamerica.com, and on Twitter@Henkel_NA. ABOUT HENKEL Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com. 36 MAGAZINE
MAGAZINE JUL/AUG 2020 37
Page 1: MAGAZINE ISSUE 15 JULY / AUGUST 202
Page 6 and 7: COLOR WITH CONFIDENCE WITH YOUR COL
Page 8 and 9: partners Thank you to our valued pa
Page 10 and 11: contributors Anthony Black STYLIST
Page 12 and 13: 12 MAGAZINE
Page 14 and 15: WRITTEN BY KEENA ALWAHAIDI Selling
Page 16 and 17: “5 arrested in second night of Ge
Page 18 and 19: COLLECTION BY PAUL PEREIRA 18 MAGAZ
Page 20 and 21: BEFORE I AM ANYTHING I AM A BLACK W
Page 22 and 23: MONEY MANAGEMENT BY D'ANTAL SAMPSON
Page 24 and 25: Here are some things I’ve learned
Page 26 and 27: Parking was scarce so we had to wal
Page 28 and 29: Be kind TO YOURSELF BY D'ANTAL SAMP
Page 30 and 31: "I didn’t become a model because
Page 32 and 33: "When Andrea asked that I share wor
Page 34 and 35: "These past months have been unprec
Page 38 and 39: 38 MAGAZINE COLLECTION BY MELISSA D
Page 40 and 41: joi de vivre INTERVIEW WITH MELISSA
Page 42 and 43: MAKEUP WITH STEPHANIE makeup trends
Page 44 and 45: WRITTEN BY KEENA ALWAHAIDI INTERVIE
Page 46 and 47: COVER COLLECTION 46 MAGAZINE
Page 48 and 49: "...unapologetically myself at all
Page 50 and 51: SIGNED, ANONYMOUS It’s. Too. Soon
Page 52 and 53: To differentiate work and play in t
Page 54 and 55: BY KY’ANA SAMPSON Hope Grows Wish
Page 56 and 57: For those of us back behind the cha
Page 58 and 59: Calling all artists! It is time for
Page 60 and 61: MOROCCANOIL VIRTUAL LAUNCH Bryce Sc
Page 64: SEE MORE FROM EFE MAGAZINE AT: efem

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