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The Adobe SiteCatalyst Handbook: An Insider's Guide
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The Adobe SiteCatalyst Handbook: An Insider's Guide
BOOK DETAIL
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business account Paperback: 360 pages Publisher: Adobe Press; 1 edition (October 24, 2012) Language:
English ISBN-10: 032185991X ISBN-13: 978-0321859914 Product Dimensions: 7.5 x 0.8 x 9.1 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
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Book Description
As the world of marketing goes digital, companies must integrate web analytics into their process
to see evaluate how marketing campaigns perform and to improve website conversion. Adobe
SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture),
is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst
Handbook is your key to understanding how to use this powerful web analytics tool. Recognized
SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows
you real-world examples to help further your understanding of the product. For end-users of
SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will
also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign
tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on
Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the
end, you’ll be able to answer business questions that you never thought you could address and
generate web analyses that should improve your website’s return on investment. You’ll learn how
to: * Create web analytics reports and data exports * Design sophisticated web analytics
dashboards * Effectively track online marketing campaigns * Analyze website shopping cart
performance * Connect online and post-website data * Master website segmentation techniques *
Use basic and advanced pathing analysis * Understand the inner workings of Adobe SiteCatalyst

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