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The Age of Surveillance Capitalism: The Fight for a Human
Future at the New Frontier of Power
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business account Hardcover: 704 pages Publisher: PublicAffairs; 1 edition (January 15, 2019) Language:
English ISBN-10: 1610395697 ISBN-13: 978-1610395694 Product Dimensions: 6.6 x 2.4 x 9.6 inches
Shipping Weight: 2.2 pounds (View shipping rates and policies)
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Book Description
The challenges to humanity posed by the digital future, the first detailed examination of the
unprecedented form of power called "surveillance capitalism," and the quest by powerful
corporations to predict and control our behavior. In this masterwork of original thinking and
research, Shoshana Zuboff provides startling insights into the phenomenon that she has named
surveillance capitalism. The stakes could not be higher: a global architecture of behavior
modification threatens human nature in the twenty-first century just as industrial capitalism
disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as
surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and
power are accumulated in ominous new "behavioral futures markets," where predictions about our
behavior are bought and sold, and the production of goods and services is subordinated to a new
"means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to
a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital.
Here is the crucible of an unprecedented form of power marked by extreme concentrations of
knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays
bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces
with promises of total certainty for maximum profit--at the expense of democracy, freedom, and
our human future. With little resistance from law or society, surveillance capitalism is on the
verge of dominating the social order and shaping the digital future--if we let it.

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