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The Box: How the Shipping Container Made the World
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The Box: How the Shipping Container Made the World
Smaller and the World Economy Bigger - Second Edition with
a new chapter by the author
BOOK DETAIL
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business account Paperback: 544 pages Publisher: Princeton University Press; 2 edition (April 5, 2016)
Language: English ISBN-10: 0691170819 ISBN-13: 978-0691170817 Product Dimensions: 5.5 x 1.5 x 8
inches Shipping Weight: 1.1 pounds (View shipping rates and policies)
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Book Description
In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to
Houston. From that modest beginning, container shipping developed into a huge industry that
made the boom in global trade possible. The Box tells the dramatic story of the container's
creation, the decade of struggle before it was widely adopted, and the sweeping economic
consequences of the sharp fall in transportation costs that containerization brought about. But the
container didn't just happen. Its adoption required huge sums of money, both from private
investors and from ports that aspired to be on the leading edge of a new technology. It required
years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and
Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any
container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying
U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously
neglected sources, economist Marc Levinson shows how the container transformed economic
geography, devastating traditional ports such as New York and London and fueling the growth of
previously obscure ones, such as Oakland. By making shipping so cheap that industry could
locate factories far from its customers, the container paved the way for Asia to become the world's
workshop and brought consumers a previously unimaginable variety of low-cost products from
around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage,
this is the first comprehensive history of the shipping container. Now with a new chapter, The
Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur
turned containerization from an impractical idea into a phenomenon that transformed economic
geography, slashed transportation costs, and made the boom in global trade possible.

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