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Download Satelite no. 23 (June 2003) - Satair.com

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<strong>no</strong>. <strong>23</strong> june <strong>2003</strong><br />

Publisher: <strong>Satair</strong> A/S, Copenhagen, Denmark<br />

E-mail: satelite@satair.<strong>com</strong><br />

Editor: Camilla Schuricht<br />

Design & Layout: Berg Reklame & Marketing<br />

Print: JP Trykservice A·S<br />

Circulation: 14,000<br />

<strong>Satelite</strong> is published twice a year by <strong>Satair</strong>.<br />

All rights reserved. No part of this publication<br />

may be reproduced, stored in retrieval system<br />

or transmitted, in any form or by any means,<br />

without prior written permission by the publisher.<br />

SATAIR A/S<br />

Amager Landevej 147A<br />

2770 Kastrup, Denmark<br />

Phone: +45 3247 0100<br />

Fax: +45 3251 3434<br />

AOG Service: +45 4040 1224<br />

SITA: CPHSA7X<br />

SATAIR USA, Inc.<br />

3993 Tradeport Boulevard<br />

Atlanta, GA 30354, USA<br />

Phone: +1 404 675 6333<br />

Fax: +1 404 675 6311<br />

AOG Service: +1 404 310 1966<br />

SITA: ATLSA7X<br />

SATAIR ASIA Pte. Ltd.<br />

8 Loyang Link<br />

508897 Singapore<br />

Phone: +65 6543 0977<br />

Fax: +65 6543 0737<br />

AOG Service: +65 6543 0977<br />

SITA: SINSA7X<br />

Control Products AG<br />

Schützenstrasse 18<br />

CH-8808 Pfäffikon/SZ<br />

Switzerland<br />

Phone +41 554 201 777<br />

Fax +41 554 201 779<br />

SATAIR MALAYSIA<br />

Foreign Branch<br />

311, Block E, Kelana Parkview<br />

No. 1, Jalan SS6/2, Kelana Jaya<br />

47301 Petaling Jaya<br />

Selangor Darul Ehsan, Malaysia<br />

Phone: +603 704 6657/6670<br />

Fax: +603 704 6691<br />

SITA: KULSA7X<br />

SATAIR CHINA<br />

Representative Office<br />

CASC Airbus<br />

Tianzhu Airport Industrial Zone<br />

Tianwei Erjie<br />

Shunyi County, P.O. Box 3412<br />

101312 Beijing<br />

People's Republic of China<br />

Phone: +86 10 8048 6340<br />

Fax: +86 10 8048 6599<br />

www.satair.<strong>com</strong><br />

SATAIR HARDWARE A/S<br />

Amager Landevej 147A<br />

2770 Kastrup, Denmark<br />

Phone: +45 3247 0100<br />

Fax: +45 3247 0192<br />

SATAIR HARDWARE S.A.S.<br />

27 Av. Etienne Audibert<br />

BP 30169<br />

60305 Senlis Cedex<br />

France<br />

Phone: +33 3 4421 6868<br />

Fax: +33 3 4453 4999<br />

SATAIR HARDWARE LTD.<br />

Shoreham Airport<br />

Shoreham by Sea<br />

West Sussex BN43 5FN<br />

England<br />

Phone: +44 0 1273 464046<br />

Fax: +44 0 1273 464577<br />

SATAIR HARDWARE USA<br />

PO Box 7368<br />

Orange, california 92863<br />

USA<br />

Phone: +1 714 538 8600<br />

Fax: +1 714 771 7828<br />

www.satairhg.<strong>com</strong><br />

editorial<br />

‘New Horizons’<br />

In recent years, <strong>Satair</strong> has succeeded in<br />

achieving a <strong>com</strong>bination of considerable<br />

growth and a good financial<br />

performance. After September 11, <strong>Satair</strong><br />

has focused on efforts permitting it to steer safely through a<br />

difficult period with a dramatically changed market<br />

environment while, at the same time, initiating a revision of<br />

its strategy to ac<strong>com</strong>modate these changes and introduce<br />

the necessary readiness for change throughout the Group.<br />

The reviewed strategy, named ‘New Horizons’, will enable<br />

<strong>Satair</strong> to continue expanding its existing <strong>com</strong>petencies and<br />

develop new ones - primarily within logistics services which<br />

will act as a supplement to the Group’s traditional role as<br />

distributor. In its future role, <strong>Satair</strong> will increase its offerings<br />

of ‘all-in package solutions’ to customers wishing to<br />

outsource.<br />

‘New Horizons’ is in many respects a ‘project of change’ the<br />

purpose of which is to maintain and enhance <strong>Satair</strong>'s<br />

attractive position in the aviation value chain in a<br />

transitional phase.<br />

<strong>Satair</strong> will roll out its reviewed 3-year strategy, ‘New<br />

Horizons’, with the objective of<br />

consolidating and defending its position in the aviation<br />

value chain<br />

strengthening its position within attractive growth<br />

areas, and<br />

preparing and streamlining its business system in time<br />

for the next growth phase<br />

In relation to the above strategy it is important to emphasize<br />

that, because of its position in the value chain, <strong>Satair</strong> is to a<br />

high degree dependent upon its ability to adapt to the<br />

market’s requirements and adjust its product offerings and<br />

business model on an ongoing basis. Viewing the present<br />

situation with<br />

■ the financial turmoil for many airlines<br />

■ the negative development in passenger volume<br />

(also from Iraq)<br />

■ build rates going down<br />

■ and <strong>no</strong>t least the consequences of SARS<br />

it clearly calls for a very tight and proactive management, as<br />

well as an effective <strong>com</strong>munication with our customers and<br />

suppliers.<br />

<strong>Satair</strong> has demonstrated this ability to adapt through the<br />

past 46 years in this industry.<br />

Paris Air Show<br />

Even with everything around us changing, some things still<br />

remains the same, and one of them is the number one<br />

information event in the aeronautics and space industry –<br />

the Paris Air Show. Again this year, <strong>Satair</strong> and <strong>Satair</strong><br />

Hardware Group will be exhibiting at Le Bourget and we<br />

look very much forward to seeing you there, whether it is<br />

for business discussions or for social reasons.<br />

Wel<strong>com</strong>e to this issue of <strong>Satelite</strong><br />

Yours sincerely,<br />

John Stær, President & CEO<br />

<strong>Satair</strong> appointed distributor for Elmwood Sensors<br />

FSCM 14604<br />

By Henrik Lolk Christensen, Product Manager, <strong>Satair</strong> A/S<br />

<strong>Satair</strong> is pleased to an<strong>no</strong>unce the appointment as<br />

distributor for Elmwood Sensors, a Honeywell Sensing<br />

and Control <strong>com</strong>pany, USA, the world's largest singlesource<br />

supplier of sensors and switches to the aerospace<br />

industry. The distribution agreement is effective<br />

immediately and involves product marketing and<br />

aftermarket sales support for the broad portfolio of<br />

Elmwood’s aerospace sensors.<br />

Already mid 2002, <strong>Satair</strong><br />

was appointed Worldwide<br />

Master Distributor for<br />

Honeywell’s Aviation<br />

Switch & Sensor business<br />

and the new<br />

distributorship for<br />

Elmwood Sensors is a<br />

further strengthening of<br />

the close and longstanding<br />

business relations with<br />

Honeywell.<br />

Elmwood Sensors, is a<br />

leading manufacturer of flexible heaters and temperature<br />

control systems for aerospace, appliance, automotive,<br />

industrial, medical, and other industries. Elmwood Sensors<br />

is ISO 9001 certified, with a Class 1000 clean room.<br />

Honeywell Sensing and Control develops, designs,<br />

manufactures and sells in<strong>no</strong>vative tech<strong>no</strong>logies for global<br />

markets, in the areas of thermal, speed, position, pressure,<br />

sensors and controls, specializing in Total Sensing<br />

Solutions.<br />

Honeywell Sensing and Control has been a trusted source<br />

for the aerospace industry for many years. The relationship<br />

with this industry can be traced back over 60 years to the<br />

development and manufacture of the first electromechanical<br />

precision MICRO SWITCH brand switches used in the<br />

B-17 Flying Fortress and the DC-3.<br />

Since then, Honeywell’s product offering and services have<br />

advanced rapidly. Today, Honeywell’s sensors and switches<br />

are used extensively in system critical applications such as<br />

flight controls, door systems and landing gear. With over<br />

60 years experience serving these applications, Honeywell<br />

Sensing and Control has developed a portfolio of sensors<br />

and switches which are able to withstand the most rigorous<br />

environmental conditions. The products perform<br />

consistently in scorching heat or sub-zero cold and satisfy<br />

the most demanding severe environment and military<br />

specifications.<br />

To service our customers, <strong>Satair</strong> will stock a large part of the<br />

Elmwood aerospace sensors for immediate delivery to all<br />

aircraft operators worldwide.<br />

Please contact <strong>Satair</strong> for your next requirements of Elmwood<br />

aerospace sensors.<br />

Paris Air Show <strong>June</strong> 15-22, <strong>2003</strong><br />

<strong>Satair</strong> and <strong>Satair</strong> Hardware look<br />

forward to wel<strong>com</strong>ing you to our<br />

stand in Hall 5A, Stand 9A.<br />

The Paris Air Show 2001 broke all previous records, both<br />

concerning the number of exhibitors (1,856), nations<br />

represented (42), exposed aircraft (226), space used for<br />

exhibition (307,371 m 2 ) as well as the number of visitors<br />

(306,658), and was a powerful demonstration of the show<br />

being one of the biggest and most important international<br />

aerospace exhibitions in the world.<br />

A lot has changed since the show of 2001. Many <strong>com</strong>panies<br />

have been forced to look more critically on the way they run<br />

their business, which has created new ways to operate<br />

within the industry. It is a time where some <strong>com</strong>panies<br />

survive and others manage to reinvent themself, and as the<br />

Paris Air Show celebrates its 50th anniversary at Le Bourget<br />

this year, the industry is determined to show what is has to<br />

offer, more than ever.<br />

The Paris Air Show <strong>2003</strong> is a perfect example of this determination. Even with the last couple of years in mind,<br />

the show will be close to that of 2001 in terms of exhibition<br />

area, number of exhibitors and nations represented.<br />

By Karen Bull, Marketing Manager, Pall Aerospace<br />

In the last issue of <strong>Satelite</strong> (December 2002) there was a<br />

detailed explanation of a typical aircraft avionics cooling<br />

system. That article outlined why it is essential that the<br />

avionics (E/E) cooling air is dry and free from contamination.<br />

Since then, two more operators have selected the Pall avionics<br />

cooling system for their Airbus A320 family of aircraft.<br />

In October 2002, easyJet an<strong>no</strong>unced its intention to<br />

purchase 120 Airbus A319 aircraft. In December 2002,<br />

easyJet advised that Pall Aerospace had been selected to<br />

provide all the filtration equipment for the ATA 21 systems<br />

(avionics cooling and cabin air re-circulation). The Pall<br />

equipment will be installed during the aircraft production at<br />

the Airbus facilities in Toulouse and Hamburg.<br />

In January <strong>2003</strong>, after a long period of negotiations,<br />

Pall/<strong>Satair</strong> were awarded the contract by Air France to<br />

retrofit their entire A319/320/321 fleet. Only one month<br />

later, in February <strong>2003</strong>, Fabienne Raynaud (<strong>Satair</strong> sales<br />

<strong>Satair</strong> and <strong>Satair</strong> Hardware look forward to meeting with<br />

current as well as future business partners at the Paris Air<br />

Show and joining us at our stand will be some of our long<br />

time business partners. You will get the opportunity to meet<br />

with them as well as to see the broad portfolio of suppliers<br />

that we represent for the aftermarket and the OEM market.<br />

If you want to set up a meeting with us in Paris please<br />

contact your usual <strong>Satair</strong> or <strong>Satair</strong> Hardware<br />

representative or send an email to info@satair.<strong>com</strong>.<br />

See you in Paris.<br />

More operators sign up for<br />

the Pall avionics cooling system<br />

CONFERENCE<br />

Direct Line Feed<br />

&<br />

Integrated Purchasing Program<br />

manager in France) was invited to witness the first<br />

installation of the Pall system.<br />

Below are some of the benefits offered to Air France and<br />

easyJet by selecting the Pall avionics cooling system:<br />

■ 1 disposable filter element vs. 2 replaceable parts<br />

=> Lower maintenance and lower logistics costs<br />

■ Improved protection of the avionics equipment<br />

■ Technical support from Pall/<strong>Satair</strong><br />

Pall Aerospace/<strong>Satair</strong> also supply avionics cooling filters for<br />

other <strong>com</strong>mercial aircraft,<br />

including Airbus A300/310,<br />

A330/340, Boeing B737,<br />

B747, B757, B777, SAAB,<br />

Dornier, Jetstream.<br />

Including these operators,<br />

Pall Aerospace <strong>no</strong>w supplies<br />

the majority of the new<br />

Airbus production line. In<br />

addition - Pall, <strong>Satair</strong> and PAS<br />

(Pall’s USA distributor) <strong>no</strong>w<br />

support the majority of the<br />

Airbus A319/320/321 fleet<br />

for this application.<br />

<strong>June</strong> 17, <strong>2003</strong><br />

10.00 - 11.00<br />

conference area<br />

Hall 5A<br />

Visit our new website at<br />

www.satair.<strong>com</strong><br />

By Camilla Gregor Schuricht,<br />

Marketing Coordinator, <strong>Satair</strong> A/S<br />

In the last issue of <strong>Satelite</strong> we told you that we were<br />

working on preparing a new and updated version of <strong>Satair</strong>’s<br />

website. <strong>Satair</strong> went on-line with www.satair.<strong>com</strong> for the<br />

first time in 1997, but the requirement to the website has<br />

changed since then. With <strong>Satair</strong>’s introduction of a new<br />

visual identity, we have found it necessary to create a new<br />

layout for our website as well. But most important, we felt<br />

an increased need to focus and <strong>com</strong>municate more directly<br />

with the different segments <strong>Satair</strong> interact with. Whether<br />

you are an investor, a customer, a supplier or maybe one of<br />

our new employees we want it to be easier for you to find<br />

the information, which is important to you.<br />

The first thing you will <strong>no</strong>tice is the color scheme. You will<br />

recognize it from the one in <strong>Satelite</strong> as well as on all other<br />

<strong>Satair</strong> <strong>com</strong>munication material. The second thing is a<br />

<strong>com</strong>pletely new structure of all our information.<br />

Entering the customer zone you will find information<br />

regarding the various customer segments with whom we do<br />

business and the different services offered to them. This is<br />

where we keep our customers updated with news directed<br />

especially to them, such as new product lines, product<br />

updates and IT enhancements.<br />

Entering the manufacturer zone you will find information<br />

concerning the services we offer our suppliers, general news<br />

about the aviation market and links to other sites that can<br />

help give a better view of the development in the industry<br />

as a whole.<br />

For our investors we have a special section which keeps you<br />

updated with all financial news, share information, key<br />

figures, presentations and other relevant investor<br />

information.<br />

If you want to k<strong>no</strong>w more about <strong>Satair</strong> in general, you can<br />

enter the ‘About <strong>Satair</strong>’ menu where you will obtain a brief<br />

introduction to the <strong>com</strong>pany. If you just want to see our<br />

<strong>com</strong>plete product line or a news overview it is available<br />

directly from this menu as well.<br />

The new website will go live from mid <strong>June</strong> and we hope<br />

that you like the new website.<br />

NO:<strong>23</strong>:JUNE:03<br />

3

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