Download Newsletter no. 32 (January 2008) - Satair.com

– from the world leader in aircraft parts distribution
News &
updates
NO. 32 · jANuARy 2008
Editorial 2
50th anniversary 2
Satair signs up
for SC21 3
Airlines of the Baltic
States 4
Becker Avionics 5
OEM Division 6
OEM in the Russian
Federation 7
Exhibition schedule 8
Quiz 8
6930 satair 32.indd 1 10/01/08 16:15:52

2 3
Publisher: Satair A/S,
Copenhagen, Denmark
E-mail: editor@satair.com
Editor: Camilla Schuricht
Design & Layout: Relevans
Print: Quickly Tryk
Circulation: 11,000
The newsletter is published
twice a year by Satair.
All rights reserved. No part of
this publi catio n may be reproduced,
stored in retrieval system
or transmitted, in any form or by
any means, without prior written
permission by the publisher.
Satair A/S
Group Head Office
Amager Landevej 147A
2770 Kastrup
Denmark
Tel: +45 3247 0100
E-mail: info@satair.com
Satair uSA Inc.
Atlanta, GA, USA
Tel: +1 404 675 6333
Wichita, KS, USA
Tel: +1 316 943 3217
Satair Pte Ltd
Singapore
Tel: +65 6543 0977
Satair China
Representative office
Beijing, P.R. of China
Tel: +86 10 8048 6340
Satair Middle East FZCO
Dubai, United Arab Emirates
Tel: +971 4883 7686
Satair Malaysia
Petaling Jaya, Malaysia
Tel: +603 704 6657/6670
Satair Hardware uK Ltd.
Shoreham Airport,
United Kingdom
Tel: +44 1273 464046
Essex, United Kingdom
Tel: +44 1702 560700
Satair Hardware S.A.S
Senlis Cedex, France
Tel: +33 3 4421 6868
Satair Hardware Inc.
Ft Lauderdale FL, USA
Tel: +1 954 359 1694
Editorial
2007 was a very positive year for
Satair and with the strong growth
in air traffic and production of aircraft,
we have reasons to be optimistic
about our future. As we
continue to strengthen our bonds
to customers and suppliers, and as
we expand our array of products
and service offerings, we should be
well positioned to benefit from the
growth in our industry.
To explore opportunities and
satisfy customers’ and suppliers’
expectations, Satair has designed a
new ambitious strategy plan for the
next three years:
Delivering 500+
The purpose of the plan is to take
Satair to a new level. The strategy
plan is built on four main strategic
objectives:
■ Growth
This will be achieved by means of
growth in the existing business and
investments in new product lines
and service offerings.
Delivering uptime for 50 years
By Camilla Gregor Schuricht,
Marketing Manager, Satair A/S
This year, Satair sets a new milestone!
Celebrating 50 years in the
aviation industry the company becomes
part of an exclusive group of
companies, as Satair has managed
to stay on top of the game over
half a century.
When a few employees from
the Technical Sales Department
of Scandinavian Airlines System
founded Satair on 23 December
1957, they could not have imagined
the company that Satair would
develop in to over the next five
decades.
Since the beginning, Satair has
focused on developing strong customer
and supplier relationships –
which have grown and carried on
over time. Delivering uptime and
high quality service are essential
for Satair’s success and based on a
strong platform of products, people
and geographic distribution, Satair
has continued its growth and international
expansion during the past
50 years.
Today, the company employs
more than 500 people worldwide
and has sales and warehouse locations
in Denmark, the United Kingdom,
France, the United States, the
United Arab Emirates, China and
■ Relationships &
performance
The demands of customers and
suppliers are ever increasing with
regard to product span, service levels,
service offerings and our ability
to add value in the supply chain.
It is vital that Satair strives to meet
these requirements. We believe
this can best be achieved by fostering
even stronger relations with
both existing and potential business
partners.
■ Innovation
Satair must be at the cutting edge
with regard to development of new
supply chain solutions. We are expected
to play a more integrated
role in our customers’ efforts to
streamline their maintenance and
repair activities, and we will need to
find value-adding solutions.
■ People
Satair’s competitiveness will rest
upon the quality of our people. It is
of crucial importance for the Satair
Singapore. Additionally, Satair is
represented via local sales representation
in the Netherlands, Germany,
Russia, India, South Africa, Japan
and Australia.
Satair has a strong business relationship
with a wide selection of
manufactures and customers of
which some have been part of the
to be able to attract and develop
the right employees – people with
focus on teamwork and efficiency
in processes and a global mindset.
The new strategy plan involves
the initiation of an array of crossorganizational
initiatives as well as
specific initiatives within the Aftermarket
and OEM Divisions.
We have initiated an ambitious
plan, and I am confident that we
have the mindset and the skills in
the company to reach these goals.
On the following pages you get
a glimpse of the many different activities
and business initiatives in
which we are currently involved –
the first steps towards 500+ have
already been taken.
If you want to know more about
how Satair can help you and your
business in the future, feel free
to contact me directly, or one of
Satair’s many skilled and trusted
employees around the world.
business since the early beginning.
Today, many of these relationships
have turned into long-term contracts
and even more complex supply
chain solutions are being built
as well. Being part of an industry,
which does not stand still, tells us
that with an open attitude and a
strong determination, the ability to
Best wishes,
John Stær
CEO
generate new ideas and make new
moves as well as persistency and
long-term thinking – you have a
good foundation for success.
Satair relies on the values and
spirit, which have taken the company
through 50 rewarding years,
and we are aware of our responsibilities.
Satair’s slogan ‘Delivering
Uptime’ shows that we are here to
ensure that aircraft are operational.
Building upon half a century of experience
and a global presence,
Satair is well positioned to take advantage
of the strong growth in the
aerospace industry.
Satair’s 50th anniversary will,
primarily, be celebrated internally
in Satair, but you will, however, see
the event being marked in different
ways during 2008. Please join us all
at Satair as we celebrate the past
while we, at the same time, look
forward to a promising new era of
inspiration, innovation, and continued
growth.
More information about the
history of Satair can be found on
www.satair.com. Click on ‘About
Satair’ once you have entered the
website, and you will be directed to
some further details.
Satair signs up for SC21
– Supply Chains in the 21st Century
By John McLaughlin, Supply
Chain Director, Satair uK
The Society of British Aerospace
Companies (SBAC) is the UK’s national
trade association representing
companies supplying products and
services to the civil air transport,
aerospace defence, homeland security
and space markets, SBAC also
encompasses the British Airports
Group. Together with its regional
partners, SBAC represents over
2,600 companies, assisting them in
developing new business globally,
facilitating innovation and competitiveness
and providing regulatory
services in technical standards and
accreditation. SBAC has introduced
an innovative action plan for 21st
Century Supply Chains.
‘Supply Chains in the 21st
Century‘(SC21) is the name for a
change program designed to accelerate
the competitiveness of the
Focus 500
By Morten Olsen,
COO, Satair A/S
For one entire week Satair’s Aftermarket
Division was gathered
for its annual Global Sales and
Product Management Meeting in
Copenhagen.
40 Satair employees representing
Sales and Product Management
from the USA, China, Singapore,
France, Germany, Holland, the
United Kingdom and UAE joined al-
aerospace & defence industry by
raising the performance of its supply
chains. International competition,
together with the challenges
posed by the UK Government’s
SC21 signatory
companies are
committed to:
■ A new SC21 business
culture
■
■
Delivering innovation
Through-life solutions
■ Delivering the
SC21 plan
■
■
Leadership
Ethical practices
■ Increased pace of
change
most the same number of people in
Denmark for the conference.
With a new strategy plan for
Satair – Delivering 500+ – it is vital
to get everyone well prepared for
the future. Hence, the main purpose
of the conference was to deliver
the most up-to-date information
from Satair’s different departments,
key principals and customers
in the industry.
‘Defence Industrial Strategy’, necessitates
rapid improvement in the
effectiveness of our supply chains.
At the same time, industry must
ensure that it delivers competitive
solutions for customers whilst maintaining
profitable business growth.
Nineteen major OEM’s such as Airbus
UK, Goodrich, AgustaWestland
and Rolls Royce to name a few, are
the founder signatories of this initiative,
and following a recent SC21
conference more key players within
the industry are set to sign up for
the action plan.
The philosophy underpinning
SC21 is not new to most industry
sectors. The real value of SC21 is
being part of a project that is focused
on delivering a step change
in performance through co-ordination
and collaboration at all levels
within the supply chain.
There are three ways of implementing
SC21: Key customer led,
For many of the employees, it
was their first trip to Satair’s headquarters
and to meet face to face
with Satair colleagues from all over
the world. Sharing of expertise
and the building of trust relationships
internationally have also been
some of the key elements of the
conference.
During the conference the attendants
participated in different
workshop. Different topics were
regionally led and self-starter (company
own programme). The whole
process takes between 18 –24
months.
The main benefits to participants
are:
■ Increased transparency
within the supply chain
■ A common approach to
continuous improvement
throughout the supply
chain
■ An opportunity to increase
business with other
participants signed up to
the programme
■ A reduction in the need for
audits
■ Increased performance
in quality and customer
service
■ Improved supply chain
relationships
discussed in the groups covering
everything from how to optimize
current workflows and structure to
what skills and services will be required
in the future to handle an
ever changing market environment.
Knowledge and experience were
shared by Sales and Product Management
from across the world and
brought many new and interesting
perspectives on our current and future
business.
The initial phase of SC21 implementation
covers three work
streams: accreditation, development
& performance and relationships.
Satair will participate in further
meetings with the SC21 group
to clearly identify the best implementation
approach that will deliver
the most benefits to the UK
organization.
SC21 commitments
Signatories to SC21 are committed
to developing supply chains to ensure
they remain competitive and
able to deliver increased value to
customers.
For further information please
contact Supply Chain Director,
John McLaughlin at
jomc@satair.com
One thing was made clear during
the conference; Satair’s Sales
and Product Management set-up
is a strong asset to the Satair organization
and in the relationship
we have with both customers and
suppliers.
After one week in Denmark,
everyone could go back packed
with new information, and with
that even better prepared to meet
Satair’s business partners from
around the world.
6930 satair 32.indd 2-3 10/01/08 16:16:12

4 5
Airlines of the Baltic States
by Mads Rahbek, Sales
Manager, Satair A/S
In the early 1990s, the three Baltic
states Estonia, Latvia and Lithuania
gained their independence. Up
until that point in time, airline traffic
in the Baltic States were covered
by a local division of Aeroflot using
equipment from the prior Soviet
Union
Since the independence, each
country has strived to develop their
infrastructures and strengthen their
own national identities and character
and as a consequence, each
country formed its own national
airline.
Satair has been a supplier to the
Baltic operators from an early stage
and is pleased to notice the positive
Satair and Adams Rite
Aerospace expand
cooperation
By Mark O’Shaughnessy,
Product Manager, Satair uSA
Effective 1 December 2007, Adams
Rite Aerospace (ARA) and Satair expand
their partnership to include the
aftermarket support of ARA’s products
to a large group of selected airline
accounts in North, Central and
South America as well as the entire
community of distributors and
maintenance and repair organizations.
Satair already represents ARA
for all aftermarket related customers
in Europe, the Middle East and
Africa (EMEA).
Kevin McHenry, ARA Sales Director
states ‘Our partnership with
Satair in EMEA has proven to be a
great success by dramatically improving
the support that we provide
to customers in this region. We are
confident that expanding this part-
development in the region. With
the wide product portfolio Satair
will continue to support the three
operators in their further growth to
come.
Satair, recently, made a joint
sales and product related visit to Estonia
and Lithuania.
For further information please
contact Sales Manager, Mads
Rahbek at mar@satair.com
From Left: Mads Rahbek, Sales
Manager Satair, Lars Olof Bolinder,
Managing Director, CEO Air Maintenance
Estonia, Jevgeny Jartsev,
Logistics Manager Air Maintenance
Estonia, Maja C Jensen, Jr Product
Manager Satair
nership to the America’s will result in
similar benefits to our customers in
North, Central and South America.’
‘We are exited to add the ARA
products to our portfolio in the
North, Central and South America’
says Rick Tonney, Managing Director
Satair USA, ‘and we are confident
that through our extensive
distribution and supply chain network
we will further enhance product
availability for our customers
throughout the region.’
For further information
please contact your local
Satair representative.
Additional contacts
include Product Manager
Mark O’Shaughnessy at
mao@satair.com
Estonian Air
■
Founded in 1991
■ Operates a fleet of six B737-500
and two Saab2000 out of Tallinn
in Estonia
■ Serves destinations such as
Copenhagen, Dublin, Dubrovnik,
Frankfurt, Hamburg, Paris,
Simferopol, Stockholm, Vienna,
Vilnius, Kuressaari and others.
Estonian Air codeshares with SAS
■ It serves about 500,000
passengers a year
The maintenance is handled by
Estonian’s own maintenance company,
Air Maintenance Estonia,
which also carries out maintenance
for SAS and others.
The carrier is 34%-owned by the
Estonian government; Scandinavian
Airline SAS owns 49%, and Estonian
investment bank Cresco holds 17%.
By Per Iversen, Director
Business Development, Satair
A/S
Satair is pleased to announce the
signing of an exclusive distribution
agreement with PECO, Inc. of
Portland, Oregon to market PECO’s
aerospace products in Europe, the
Middle East, Africa, and Asia. PECO
specializes in interior components
such as Passenger Service Units,
Cabin Air Diffusers, and Attendant
Modules; the company also furnishes
cast, machined and composite
Fuel Access doors.
A privately-held corporation
founded in 1938, PECO is a diver-
Air Baltic
■
Founded in 1995
■ Operates a fleet of 12 B737s and
eight F50s out of Riga in Latvia
■ Serves 40 destinations of which
several going eastwards from
The Baltics such as Tashkent,
Baku, Tibilsi, Simferopol, Odessa,
Minsk, Gomel, Kiev and Chisinau
are amongst such destinations.
Air Baltic codeshares with SAS
■ In 2006, the airline carried in
excess of 1 million passengers for
the first time
The carrier is owned 52.6% by
the Latvian State with Scandinavian
Airline SAS holding a minority share
of 47.2%.
sified concern with four Business
Units: Aerospace, Automation &
Controls, Precision Manufacturing,
and Analytical Instrumentation.
Key PECO customers within the
aerospace market segment include
such leaders as Boeing, Spirit Aero-
Systems, Raytheon and Garmin.
The beginning of the company’s
aerospace business can be traced
back to 1966 when it began producing
passenger service units for
the Boeing 707 aircraft. Since then,
PECO has continued as a tier 1 supplier
to Boeing of various components
for a variety of commercial
airframes including the 727, 737,
747, 757, 767, 777, and most recently,
the 787.
Since its partnership with Boeing
began, PECO has received numerous
awards and recognition including
the Boeing President’s Award
in 1988 and Supplier of the Year in
2005.
Lithuanian Airlines,
tradename FlyLal
From Left: Ms. Agne Suksteryte,
Technical Purchasing Flylaltechnics,
Mr. Vladimir Gurejev, Heavy
Maintenance Manager Flylaltechnics,
Mads Rahbek, Sales Manager
Satair
Satair signs exclusive distribution
agreement with PECO
■
Founded in 1991
■ Operates a fleet of five
B737-500 and five Saab 2000
primarily out of Vilnius in
Lithuania
■ Serves 16 countries in Europe
and has recently added
Copenhagen and Barcelona to
its network. Lithuanian Airlines
codeshares with several airlines,
among them are Finnair and
KLM
■ In 2007, the airline expects to
carry up to 600,000 passengers
Recently, Lithuanian Airlines has
formed a separate maintenance
company called FlyLal Technics. This
company will take care of maintenance
of LA aircraft plus third parties.
FlyLal has good connections to
the Russian aviation market and carries
out maintenance for a number
of customers from this region.
The company is 100% owned
by a group of Lithuanian investor
companies.
‘We are very excited about the
prospects of partnering with Satair
to offer our products into the aftermarket,’
stated Scott Smith, President
of PECO.
PECO parts offered by Satair are
produced through Boeing license,
with full FAA Part Manufacturing
Authority approval. The firm also
operates an FAA Repair Station.
Satair will formally introduce the
products to its customer base in Europe,
the Middle East, Africa, the
Far East and the Pacific Rim upon
final completion of the FAA/PMA
processes of the entire PECO product
scope.
For further information please
contact Director Business
Development, Per Iversen at
pei@satair.com.
High tech high pressure repair
By Martin Adnoff, Product
Marketing Manager, Satair A/S
The A380 utilizes a high tech 5000
PSI hydraulic system, which was
previously only used in high performance
fighter jets. While the
system has several benefits, such
as lower overall weight of the hydraulic
system, it also results in challenges
such as providing fast, easy
and permanent repairs to the high
performance metallic tubes found
throughout the airframe.
Satair and Eaton Aeroquip are
pleased to announce the suitability
of the Rynglok repair system to
provide permanent and trustworthy
repairs on all types of hydraulic sys-
By Dr. Stefan Fuchs, Public
Relations Office, Becker
Avionics International
In 1955, the Allies abolish the flying
ban in occupied Germany and
Lufthansa starts first scheduled
flights. Becker Avionics is closely associated
with this birth of aviation in
post-war Germany.
In fall 1956, a little hangar is set
up at the edge of a French military
Draeger Aerospace
– distribution begins on January 1, 2008
Satair is worldwide oxygen distributor for:
BE Aerospace oxygen systems: Cage code 16827
Draeger Aerospace: Cage code D1379
tems on any type of commercial aircraft
including the A380.
The Rynglok system has been
around for many years and is used
throughout the commercial and
military community ensuring fast,
reliable and permanent repairs to
any kind of damage to the hydraulic
tubes. The system utilizes a fitting
which is permanently attached to
the tube using the proprietary Rynglok
permanent repair technique.
The fitting is made of high
strength titanium and will allow repair
of all metallic-tubes found in
the A380 and all other commercial
aircraft.
airfield in Baden-Baden, in close
touch with everyday aviation.
Within a few years, this tiny airstrip
at the foot of the Black Forest
Mountains becomes the Mecca for
the small but committed community
of German amateur aviators.
Very soon airborne radios ‘made in
Baden-Baden’ mark important steps
in the history of technology: high
selectivity and transmitting power,
enlarged frequency-range, modular
manufacturing.
Additionally, the Rynglok system
is the only system which, currently,
enables operators to utilize one type
of repair kit to cover all pressure
classes from the low pressure to the
5000 PSI system found on the Airbus
A380.
The Rynglok kit thus allows ultimate
flexibility and ease of repair to
the hydraulic tubes regardless of the
type of aircraft operated.
For further information please
contact you local Satair
representative. Additional contacts
include Product Marketing
Manager, Martin Adnoff at
maa@satair.com.
Satair and Bruce
Aerospace sign a new
distribution contract
By Mark O’Shaughnessy,
Product Manager, Satair uSA
Bruce Aerospace and Satair have
signed a new contract covering all
customers in Europe, the Middle
East, Africa and Japan. For North,
Central and South America, the
contract covers a large selection of
airlines and MROs.
Steve Jaffe, Bruce Aerospace
Vice President and GM states:
‘Bruce Aerospace is very excited
about the new relationship with
Satair. We believe that forging a
strong distribution channel will
best support our worldwide customer
base. Satair will have our full
attention to ensure all needs are
satisfied.’
Becker Avionics – a strong partner to the aircraft industry
The system-engineering department
develops made-to-measure
solutions for aircraft manufacturers.
In the late 1960s, Becker Avionics
furnishes the German Police and
Border Control Squadrons with an
audio system especially developed
for this purpose.
About Bruce Aerospace
Bruce Aerospace designs and
manufactures cabin lighting, exterior
lighting, emergency lighting,
information and exit signs
for military, commercial, regional,
and business aircraft.
Bruce Aerospace offers stateof-the-art
lighting solutions that
include; patented ‘mood lighting’
systems, cost-saving retrofit
systems and PMA cabin lighting,
Patented flammability solutions
for LED cabin lighting and infor-
The company becomes an internationally
renowned high-tech
manufacturer for military as well as
civil avionics. Engineers at Becker
in Baden-Baden acquire the reputation
of trendsetters in air traffic
communication.
The list of world premieres in the
annals of the company is extensive.
With the same passion for technically
perfected solutions navigation
systems, transponders, audio systems,
search and rescue systems,
‘We are extremely proud and
exited to add the Bruce Aerospace
products to our portfolio’ says
Steen Karsbo, Satair VP Marketing
& Business Development. ‘Their
products are very highly regarded
in the aerospace industry, and we
look forward to assisting Bruce
Aerospace in building a solid supply
chain network which will further
enhance product availability for our
customers throughout the regions
involved.’
For further information please
contact Product Manager
Mark O’Shaughnessy at
mao@satair.com
mation/exit signs, and retrofit
ballasts for arc protection.
Bruce Aerospace’s in-house
engineering expertise combined
with diverse manufacturing capabilities
and FAA DER/DMIR staff
simplifies the certification and
implementation process of new
lighting solutions.
base stations, are produced. For
example the handset for the Airbus
A320 has become an outstanding
best-seller with quite a number of
OEMs.
Today, Becker Avionics International
is present on all leading
aircraft markets. We are proud of
Becker Avionics’ long standing cooperation
with Satair, which for
now almost a decade proves the
power of true partnership.
For more information please
contact Lotte Enevoldsen at
loe@satair.com.
6930 satair 32.indd 4-5 10/01/08 16:16:24

6 7
Update on the OEM division
By Jens Peder Pedersen,
President OEM Division,
Satair A/S
In the last edition of Satair News we
talked about the changes within the
OEM division, and the areas of focus
for the business in terms of Distribution,
Manufacturing and Services.
We also explained the determination
to build on the high level of
customer focus and service, aiming
to increase these with the new business
models.
The OEM division has consistently
experienced very strong double-digit
organic growth over the
last three years, and now represents
approximately one third of Satair’s
total turnover. Strong customer and
supplier relations, focus on further
development of in-house service-
provider know-how and global expansion
are fundamentals behind
the positive development of the
division – and we will continue this
work by focusing on the following
development plans:
AgustaWestland Italy
have signed a major
contract with Satair
By Daniel Poiret, VP Sales
and Supplier Management
& Managing Director, Satair
Hardware SAS
AgustaWestland Italy has signed
a major contract with Satair for
the supply of Titanium Blind Bolts.
These blind fasteners are used to assemble
composite structures.
The following benefits make this
‘pull type’ blind bolt suitable for
composite application:
Satair and Sonaca agree four-year deal procurement of Maxi Bolt Plus
A procurement agreement for the next four years has been set up between Satair and Sonaca, Belgium.
The agreement refers to the procurement of a large range of a new class of EN bolts. The upgraded version
of the classical pull type of MS 21140/21141 – known as Maxi Bolt Plus – has the same features but
benefits from a larger footprint and grip range. (Maxi Bolt Plus is a trademark of Cherry Fasteners)
■ The large ‘footprint’
makes it suitable for blind
side application without
damaging the material
■ As the fastener is made
from Titanium Alloy it does
not suffer from galvanic
corrosion
■ There is no shank expansion
from the sleeve, hence no
delamination inside the
structure
■ It provides an average
guaranteed preload of 20%
This product is used on the
NH90 helicoptor and other composite
applications on a range of various
Helicoptors.
■ Improvement
of the product range
■ Strengthen technical and
supply chain services
■ Create one global
organization
Introducing new Supply
Chain Directors in France
and the uK
By Nigel Thomas, Managing Director, Satair Hardware uK and
Daniel Poiret, VP Sales and Supplier Management & Managing
Director, Satair Hardware SAS
Profile of john McLaughlin
John McLaughlin, Supply Chain Director
UK, OEM has worked in supply
chain for 21 years, including
nine years with Satair’s customer,
BAe Systems. John has also worked
within the automotive and medical
industry and has been involved in
most aspects of supply chain along
the way.
John has gained significant international
experience in the last ten
years including Eastern Europe and
South East Asia. His feet are a little
more grounded for the Satair role
(more time in a car than a plane).
Following his induction programme
John is really looking forward to
contributing to the success of
Satair’s future.
‘Supply chain is all about the
seamless flow of products and information,’
says John. “We need
to understand customer needs and
transform these into high levels of
customer satisfaction which also
deliver growth and profitability for
Satair.’
For future opportunities, John
explains his view for moving
forward:
‘One of the challenges in the
future is that we are now part of a
global organization where there will
As part of our development
plans, we have introduced two key
strategic positions within supply
chain operations. John McLaughlin
joins us in the UK and Antoine
Chetelat in France, as Supply Chain
Directors. We anticipate that John
and Antoine will contribute to solidify
and develop our operations in
the UK and France, building on their
past experience from Aircelle and
BAE Systems respectively
Driven by the Satair ’Delivering
500+’ strategy – The business will
progress by the four main strategic
areas:
■
■
■
■
Growth and profitability
Relationships
Innovation
People
be significant benefits from working
together – we need to identify these
opportunities and take full advantage
of them.’
Working his way through every
area of the business John is getting
to understand the processes,
systems and people. ‘Talented and
motivated people are the key success
factor for any organization,’ he
says, ‘everyone has an important
role to play in regard to delighting
our customers and contributing to
profitability.’
Profile of Antoine Chetelat
Antoine Chetelat, Supply Chain Director
(France) joins Satair from his
previous role as Supply Chain Manager
for Aircelle. Within the supply
chain function, Antoine has over ten
years experience in a variety of industries
and has been involved with
many functions within supply chain
including; scheduling, planning and
customer service.
Antoine brings considerable
change management skills with him;
he describes examples within the
aeronautics industry where he has
introduced continuous improvement
initiatives aimed at reducing
lead-times, generating productivity
schedules, reducing exposure to
These objectives will be the underlying
drivers behind our ambition
to develop Satair into a global
leader in distribution and service
provision for fasteners, hardware
and ‘C-class’ parts for both the
OEM and Aftermarket. Even though
the aerospace hardware distribution
market is highly concentrated today
with a handful of large global players
– Satair being one of these – we
feel there are many opportunities to
improve the value proposition towards
the customers.
One of the tangible ways we
will enhance our customer service
in the short-term is through the implementation
of Satair’s new SAP
platform during the first quarter
of 2008. Here, for the first time,
Satair’s OEM division will operate
on a single ERP system globally –
and allow customers to enquire in
real-time about pricing, availability
and place orders using our web portal
– Satair Direct.
John
McLaughlin
Antoine
Chetelat
currency constraints across national
boundaries and general cost reduction
activities – all to the benefit of
the customer.
When asking Antoine about
his new role at Satair he says; ‘the
challenge for the coming years is
to meet OEM customer needs in a
more and more demanding market
and to support them through
the radical changes they are making
in order to ensure they (and we)
remain competitive. By taking full
advantage of the many opportunities
presented, Satair will not only
maintain, but grow and increase its
market share.’
Antoine believes the key words
for moving forward within the business
are ‘professionalism and motivation,’
he goes on explaining, ‘we
have to keep focusing on these two
aspects of management, especially
as our role in the supply chain is to
act as an interface between manufacturers
and customers – as a consequence
– Satair people are the
most valuable asset we have.’
OEM presence in the Russian Federation
By Victoria Martin, Marketing
Assistant, Satair uK
The OEM Division has several programs
in place in Russia – and is fast
approaching No. 1 supplier status
on several. Ton Eichelsheim, International
Sales Director and his Inside
Sales colleague, Henrik Bjørnø have
made significant headway into the
Russian aerospace industry.
The first significant program is
for the Russian Regional Jet (RRJ) or
Engineering Employer of
the year 2007 award
By Simon Varney, Deputy
Manufacturing Manager, Satair
Hardware uK
Satair Hardware UK Ltd. has recently
been awarded the title of
‘Engineering Employer of the Year
2007’ by Prospects Training College,
near the manufacturing facility in
Southend, Essex.
Satair employs three apprentices
who are at various stages of their
course. Frankie Randall was the first
student to graduate earlier this year.
At a recent awards ceremony Satair
Hardware was presented with the
award – the college commented
that Satair works very closely on the
relationship between the students
and the college and ‘always goes
the extra mile!’
Superjet 100 which is being developed
by Sukhoi Civil Aircraft Company.
For this aircraft, Satair has
designed struts and latches through
Avibank (part of the PCC group of
companies).
The Sukhoi Superjet 100 family
is just that. A family; 75 and 95 seat
aircraft with an unequalled 95%
commonality of airframe, power
plant, wing, flight deck and main
systems. This unique commonality
of Superjet 100 airplanes makes
flight scheduling and crew planning
much more cost-effective. Airlines
can select right capacity aircraft
when operating Superjet 100 family
airplanes as a single fleet.
The second link with Russia is
Satair’s involvement with the IRKUT
Corporation. Being the world-recognised
leader of the Russian aerospace
industry, the IRKUT Corporation
has a diversified products
portfolio and is able to conceive, design,
build, deploy and support top-
Simon Varney receives the Engineering Employer of the Year 2007 award
of-the-line aircraft. At this moment
they are also involved in Airbus
sub-contracting and recently Satair
booked its first large order of EUR
3.5 mil. for fastener supply.
‘All of this business could not
have been achieved without our
good agent Igor and our inside sales
support, Henrik Bjørnø.’ Ton says
proudly.
With the growing love of Russia,
hard work and the long hours
traveling by Ton and his team, the
By Jean-Michel Brothier,
Sales Manager, Satair
Hardware SAS
Mazeres Aviation was founded
in 1980 to assemble Falcon 50
flap and since then has been going
from strength to strength.
Mazeres Aviation has four sites
and over 300 employees and
New direct line feed in
France – Indraero Siren
By Olivier Bourgine, Sales
Manager, Satair Hardware SAS
October this year has seen the successful
implementation of a Direct
Line Feed operation between Satair
and Indraero Siren, France. Indraero
Ton Eichelsheim, Satair A/S & Pavel
Sadovnitchi, Satair Representative
Russia
Cockpit of the Superjet 100
Left: Sukhoi Superjet 100
future looks positive for Satair’s
budding relationship with the Russian
Federation.
Mazeres Aviation – direct line feed
major customers such as Airbus,
Lateoere, ATR and Dassault.
Satair support two of the four
sites with a Direct Line feed operation
in Bagneres (near Tarbes)
and the Mazeres (near Toulouse)
sites.
Siren is a major sub contractor for
Aircelle and manufacture parts for
the CFM56 thrust reverser. Cherry
Max blind rivets will be one of the
biggest products to be fed to the
line side bins.
6930 satair 32.indd 6-7 10/01/08 16:16:37

Anders Lindqvist
has joined Satair A/S
as Product Manager
for Champion
Aerospace. Anders
Lindquist comes from
a senior product management
position
in the automotive
industry.
Soh yeow Koon
has joined Satair Pte.
Ltd. as Product Manager
for Kidde Aerospace.
Soh Yeow Koon
has previously worked
for Singapore Airlines
Cabin Crew Training
Center being responsible
for Safety and
Health Management.
See us at:
Singapore Airshow
Singapore. February 19 –24
Stand: N21
jin Fei Qin (jeff)
has joined Satair as
OEM Sales Manager
in China where he will
develop Satair’s presence
in the still growing
OEM aerospace
market in China.
Heli Expo
Houston TX, USA. February 24 –26.
Stand: 1331
Aircraft Interiors Expo
Hamburg, Germany. April 1–3
Stand: Hall 1, C3
Tina Naldahl has
been appointed Product
Marketing Manager
for the OEM division.
Tina will have
the responsibility to
develop the OEM
product management
concept and organization
as a step towards
creating the new global
OEM division
organization.
jenny Li is appointed
Director Product Marketing
and Repair &
Overhaul Services for
Asia Pacific. Jenny will
get full overall responsibility
for the Product
Managers of Kidde
Aerospace TPA legacy
products incl. R&O activities
in Singapore.
MRO Conference
Ft. Lauderdale FL, USA. April 16–17
Stand: 412
RAA Convention
Indianapolis IN, USA. May 6–8
Stand: TBA
High-temperature lightweight hoses
By Christian Gellersen,
Verkauf Luftfahrt & Export,
Matzen & Timm GmbH
Matzen & Timm was founded in
1925. Initially, Matzen & Timm was
primarily involved in export business
with West Africa, however, towards
the end of the 1950s, the company
made itself a name throughout Germany
as the outstanding sales specialist
for high-temperature lightweight
hoses.
Early in 1970, Matzen & Timm
decided to build its own manufacturing
plant for the production
People
of these hoses. Long-term knowhow
license agreements with its
American partners ensured that the
company retained the ability to innovate
and stay at the forefront of
technology.
Consequently and being a neighbour
of Airbus in Hamburg, Matzen
& Timm started its activities in the
aviation industry at about the same
time and was immediately engaged
in the development of bellows and
hoses for the Airbus A300/310.
Over the years, Matzen & Timm developed
its engineering abilities to
a high standard and has maintained
its position as leading manufacturer
and Airbus supplier with designand-build
work packages.
An inside perspective
By Jenny Li, Director
Product Marketing and Repair
& Overhaul Services,
Satair Pte Ltd
In 1999, I answered an advertisement
in the Strait Times of Singapore
that read ‘looking for a highlydriven
individual who is interested in
regional sales and marketing position
in aviation’. The job was indeed
intriguing and challenging. I joined
as an Area Sales Manager and
started my little adventure in the
aviation industry. Almost eight years
passed by quickly.
The company, I joined that summer,
is drastically different from
what it is now. Satair Asia has
evolved from a small outfit in the
corner of Loyang Industrial park to
a 46,000 sqf building, including a
brand new warehouse of 14,000
sqf to support the operation and logistics.
The newly established Satair
Pte. Ltd. opened a new chapter of
life since the merger with TPA Pte.
Ltd. in May, 2007.
The company is driven by 80
strong and committed associates,
contributing approximately US 85
million sales to the Satair Group.
This facility is also acting as the
front runner in the Satair group to
venture into the repair & overhaul
business. There are two state-ofthe-art
workshops which are approved
by FAA, EASA, CAAS, CAAC
and other airworthiness authorities
in SE Asia. Both repair shops – one
of them is a Joint Venture with Telair
International – are fully endorsed by
the OEMs and acting as the authorized
repair stations in Asia Pacific for
Telair, Diehl Aerospace, Rheinmetall
Defence, Holmberg, Simens, Ultra
For the A320 an extremely lightweight
and robust insulated and
not insulated hose for the air distribution
system was developed by
Matzen & Timm which is also used
in the A330/340 and with slight alterations
helped to save weight on
the A380!
Other aircraft manufacturers
Matzen & Timm is supplying with
parts and expertise were or are Fairchild
Dornier, Fokker, Saab, Embraer,
Dassault, Piaggio, Agusta,
and Diamond.
But not only aircraft are flying
with Matzen & Timm parts. We also
helped conquer outer space.
Electronics, Ametek. Goodrich Hella
and other valuable business partners
of Satair.
One may not have too many
eight years in her life but I am glad
it is so well-spent in an ever-growing
company with its dynamic culture
and lively spirit. The journey
for me continues with a new role as
Director for Product Marketing and
Repair & Overhaul Services for Asia
Pacific and I look forward to put my
Product & Sales management changes
From Spacelab to ISS Bellows,
Hoses and Multiforms bearing the
M&T Logo do their job supplying
fresh air.
In August 2006, Matzen & Timm
moved to newly built premises taking
a major step towards a successful
future to ensure its customers reliable
and safe supplies for the years
to come.
Satair is worldwide authorized
distributor for Matzen & Timm.
For further information please
contact IPP Supplier Manager
Lotte Envoldsen at
loe@satair.com.
energy in a different part of Satair’s
business in the years to come.
With Satair celebrating its 50th
anniversary this year, Satair in Singapore
also marked the 19th year
since we stepped our feet into the
soil of Asia. Proudly, we are in this
part of the world which breeds the
strongest growth of aviation industry
and we look forward to an even
more exciting time to come.
Peter Lundberg,
VP Sales & Marketing
will take on global responsibilities
to further
develop our sales concepts,
sales procedures
and sales tools. Peter
will be constituted
as the leader of our
Global Sales Development
team consisting
of management representatives
from Copenhagen,
China, USA
and Singapore.
Farnborough International
Farnborough, United Kingdom
July 14–20. Stand: Hall 1, C14
NBAA
Orlando FL, USA. October 6–8
Stand: TBA
Quiz!
1 prize
A Leatherman tool
2–10 prize
A Georg Jensen
alarm clock
1
What is Satair’s new
strategy called?
2 Which companies are
Satair worldwide oxygen
distributors for?
3 Who has Satair signed a
contract with for Titanium
Blind Bolts?
4
Will Satair be exhibiting at
Farnborough International?
You can only enter with one answer
and Satair employees and
their relatives cannot enter the
competition.
Please go to www.satair.com/
quiz to enter your answers to the
competition.
Use the following login: Quiz32.
You can also fax or e-mail your
answers to Satair before May 1,
2008:
Satair A/S
Amager Landevej 147A
2770 Kastrup
Denmark
Attn: Camilla Schuricht
E-mail: editor@satair.com
Fax: +45 3251 3434
Winners of the
competition in
newsletter no. 31:
1
2
3
4
Murray Helm, ACTS
Mike Gyles,
Air New Zealand
Diane Laidlaw,
Cherry Aerospace
Meng Xin,
China Eastern Airlines
5 Panidian Pavadaisamy,
ST Aerospace Engineering
Pte Ltd
6
7
8
9
Elodie Ballesteros,
EAS Industries
Christine Sayler,
Dieter Stoffel GmbH
Bárbara Orellana,
Lan Chile S.A.
Heinrich de Klerk,
Air Namibia Ltd.
10 Richard Villarin,
Saudi Arabian Airlines
6930 satair 32.indd 8 10/01/08 16:16:46