fund raising - University of Pennsylvania School of Social Policy and ...
fund raising - University of Pennsylvania School of Social Policy and ...
fund raising - University of Pennsylvania School of Social Policy and ...
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Individual Giving:<br />
Direct Mail<br />
A sometimes expensive but, highly effective,<br />
approach for reaching large numbers <strong>of</strong> people<br />
quickly. Requires the preparation <strong>of</strong>:<br />
�� a mailing list <strong>of</strong> prospective donors<br />
�� a cover letter<br />
�� an informational brochure<br />
�� a “pledge pledge” or gift card<br />
�� a postage-paid postage paid return envelope