Nexis3 Office Furniture Line Pages with cover

Understanding the Target Consumer
We identified two customer personas that we are
looking to design products for.
Our first persona is an interior designer who works
with large businesses who have multiple locations.
They want their furniture to match from space to
space with the ability to add custom variants to our
products to fit their needs.
Our second persona is a consumer who wants to
customize their own products and is willing to pay
more for better quality furniture. They appreciate the
ability to receive product quickly and understand the
cost associated with that convenience.
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