2021 PRIDE CATALOGUE projet

A RICH HISTORY...
BACK IN THE LATE 1990S, PRIDE BODYBOARDS WAS CREATED WITH THE CLEAR OBJECTIVE OF PUSHING EUROPEAN
BODYBOARDING TO A WHOLE NEW LEVEL.
BY THEN, PRODUCTION WAS SET UP IN A SMALL WORKSHOP IN BIARRITZ. THE HANDMADE NATURE OF THE BOARDS
QUICKLY ALLOWED PRIDE TO BE RETAILED IN MOST FRENCH SURF SHOPS.
IN 2002, BEN PLAYER INTRODUCED THE PRIDE CREW TO NICK MESRITZ. A LONG & PROLIFIC RELATIONSHIP WAS BORN.
IN 2004, IMANOL & NICK DECIDED TO ASSOCIATE THEIR RESPECTIVE KNOWLEDGE IN ORDER TO START PRODUCING
FROM A NEW FACTORY IN JAVA, INDONESIA. TO THIS DAY, IT’S STILL CONSIDERED BY ALL MEMBERS OF THE COMMUNITY
AS THE BEST FACTORY IN THE BODYBOARDING INDUSTRY.
PRIDE WAS ALSO ONE OF THE FIRST COMPANY TO FOCUS ON THE HARDCORE SIDE OF BODYBOARDING. BRENDEN
NEWTON RIDING GIANT SLABS AND PUSHING THE LIMITS OF BODYBOARDING IN “THE ROAD” IS A PERFECT EXAMPLE
OF THE STRATEGY AT THE TIME. PRIDE ALSO PROMOTED A GIANT UNKNOWN SLAB IN THE CANARY ISLANDS, THAT WE
NOW ALL KNOW UNDER THE NAME OF “EL FRONTON”.
THE COMBINATION OF THESE FACTORS ENSURED PRIDE BODYBOARDS A PROMPT INTERNATIONAL DEVELOPMENT.
INDEED, IN LESS THAN A DECADE THE FRENCH BRAND WAS DISTRIBUTED ALL OVER EUROPE, HAWAII, SOUTH AFRICA,
LATIN AMERICA AS WELL AS AUSTRALIA.
IN THE EARLY 2000S, ENTERING THE AUSTRALIAN MARKET REPRESENTED A MAJOR CHALLENGE FOR ANY BRAND
SEEKING FAME AND EXPOSURE. THEREFORE, PRIDE HIRED YOUNG & TALENTED RIDERS SUCH AS CADE SHARP, MITCH
WOODLAND, SHAUN PYNE, BEN VEITCH OR EVEN SAM BENNETT AND QUICKLY BECAME A MAJOR ACTOR ON THE
AUSTRALIAN MARKET.
IN 2008, PRIDE DECIDED TO SHOW THE WORLD THE BRAND HAD BECOME A TRUE LEADER IN THE INDUSTRY BY BEING
THE MAJOR SPONSOR OF THE IBA PIPELINE CONTEST, WHICH WAS THE MOST INTERNATIONALLY RECOGNIZED EVENT
AT THAT TIME.