2021 PRIDE CATALOGUE projet

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A RICH HISTORY...BACK IN THE LATE 1990S, PRIDE BODYBOARDS WAS CREATED WITH THE CLEAR OBJECTIVE OF PUSHING EUROPEANBODYBOARDING TO A WHOLE NEW LEVEL.BY THEN, PRODUCTION WAS SET UP IN A SMALL WORKSHOP IN BIARRITZ. THE HANDMADE NATURE OF THE BOARDSQUICKLY ALLOWED PRIDE TO BE RETAILED IN MOST FRENCH SURF SHOPS.IN 2002, BEN PLAYER INTRODUCED THE PRIDE CREW TO NICK MESRITZ. A LONG & PROLIFIC RELATIONSHIP WAS BORN.IN 2004, IMANOL & NICK DECIDED TO ASSOCIATE THEIR RESPECTIVE KNOWLEDGE IN ORDER TO START PRODUCINGFROM A NEW FACTORY IN JAVA, INDONESIA. TO THIS DAY, IT’S STILL CONSIDERED BY ALL MEMBERS OF THE COMMUNITYAS THE BEST FACTORY IN THE BODYBOARDING INDUSTRY.PRIDE WAS ALSO ONE OF THE FIRST COMPANY TO FOCUS ON THE HARDCORE SIDE OF BODYBOARDING. BRENDENNEWTON RIDING GIANT SLABS AND PUSHING THE LIMITS OF BODYBOARDING IN “THE ROAD” IS A PERFECT EXAMPLEOF THE STRATEGY AT THE TIME. PRIDE ALSO PROMOTED A GIANT UNKNOWN SLAB IN THE CANARY ISLANDS, THAT WENOW ALL KNOW UNDER THE NAME OF “EL FRONTON”.THE COMBINATION OF THESE FACTORS ENSURED PRIDE BODYBOARDS A PROMPT INTERNATIONAL DEVELOPMENT.INDEED, IN LESS THAN A DECADE THE FRENCH BRAND WAS DISTRIBUTED ALL OVER EUROPE, HAWAII, SOUTH AFRICA,LATIN AMERICA AS WELL AS AUSTRALIA.IN THE EARLY 2000S, ENTERING THE AUSTRALIAN MARKET REPRESENTED A MAJOR CHALLENGE FOR ANY BRANDSEEKING FAME AND EXPOSURE. THEREFORE, PRIDE HIRED YOUNG & TALENTED RIDERS SUCH AS CADE SHARP, MITCHWOODLAND, SHAUN PYNE, BEN VEITCH OR EVEN SAM BENNETT AND QUICKLY BECAME A MAJOR ACTOR ON THEAUSTRALIAN MARKET.IN 2008, PRIDE DECIDED TO SHOW THE WORLD THE BRAND HAD BECOME A TRUE LEADER IN THE INDUSTRY BY BEINGTHE MAJOR SPONSOR OF THE IBA PIPELINE CONTEST, WHICH WAS THE MOST INTERNATIONALLY RECOGNIZED EVENTAT THAT TIME.
...A BRIGHT FUTURENOWADAYS, THE PRIDE BODYBOARDS INTERNATIONAL TEAM CONSISTS OF PIERRE-LOUIS COSTES FROM FRANCE (2XWORLD CHAMPION AND CONSIDERED BY MANY OF HIS PEERS AS THE BEST BODYBOARDER OF ALL TIMES), ISABELASOUSA (4X WORLD CHAMPION FROM BRAZIL), AS WELL AS 2019 WORLD CHAMPION TRISTAN ROBERTS FROM SOUTHAFRICA, 2019 WORLD CHAMPION SARI OHHARA, LEWY FINNEGAN FROM WESTERN AUSTRALIA, AND MATIAS DIAZ FROMCHILE TO NAME A FEW… LAST YEAR OUR TEAM WENT TO INDONESIA IN ORDER TO SHOOT FOR OUR LATEST SHORTMOVIE ‘ULANG TAHUN’ - AVAILABLE TO WATCH FOR FREE ON OUR YOUTUBE CHANNEL.PRIDE STILL SHOWS ITS COMMITMENT ON THE INTERNATIONAL STAGE SUPPORTING EVENTS SUCH AS THE ANTOFAGASTABODYBOARD FESTIVAL 2019 AND THE ARICA CULTURA BODYBOARD 2019 WHICH WERE THE TWO MAIN EVENTS OF THE2019 BODYBOARDING WORLD TOUR AND THE MOVEMENT MAGAZINE SHORT CIRCUIT IN 2020.THE INPUT OF THE BRAND IN THE BODYBOARDING INDUSTRY CAN ALSO BE ILLUSTRATED BY HIGH-END QUALITYPRODUCTS AS WELL AS A TOP-NOTCH R&D FROM THE PRIDE LAB’. LATELY WE HAVE RELEASED INNOVATIONS SUCHAS THE SINGLE TO DOUBLE CONCAVE BOARDS, THE CREATION OF THE VULCAN V1, V2 AND V3 NOW RENOWNED FORTHEIR UNMATCHED ERGONOMICS & POWER AS WELL AS PRIDE BODYBOARDS EXCLUSIVE SHAPING ROOM IN 2016. WEHAVE NOW CHOSEN TO FOCUS OUR EFFORTS ON REDUCING THE ENVIRONMENTAL IMPACT OF OUR PRODUCTS WHILEINCREASING THEIR PERFORMANCES WITHOUT COMPROMISE WITH SEB BOULARD LEADING THE CHARGE ON THESETOPICS.WE HAVE BEEN LEADING THE BODYBOARDING INDUSTRY TOWARDS NEW WAYS OF PRODUCING THAT ARE MORERESPECTFUL OF THE ENVIRONMENT. WE’RE PROUD TO PRESENT YOU THE FIRST EVER RECYCLED POLYETHILENEBODYBOARD AS WELL AS A NEW RANGE OF VULCAN SWIMFINS CONTAINING A MINIMUM OF 40% RECYCLED NATURALRUBBER, BRAND NEW YULEX HIGH-END WETSUITS AND A RANGE OF CUSTOMIZABLE & REPAIRABLE LEASHES.AS OF TODAY, WE’VE ALREADY SAVED MORE THAN 3 TONS OF VIRGIN PE, AND 2,7 TONS OF RUBBER, USED 1700RECYCLED PLASTIC BOTTLES IN OUR BOARDSHORTS, PLANTED CORALS WITH CORAL GUARDIANS AND OUR GOAL ISTO INCREASE THOSE NUMBERS IN 2021, WITH YOUR SUPPORT. FEEL FREE TO VISIT US IN OUR NEW SOLAR POWEREDOFFICES AND STORE AT 876 AVENUE DES REMOULEURS, 40150, HOSSEGOR.HERE COMES THE FUTURE.FRED BOUCHET - CEO
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2021 PRIDE CATALOGUE projet

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