U+ZINE #2 - Do Corporations have a future? - Plurality University
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_ Imagine and describe a “corporation” in 2030-40, whose choices correspond
to these extremes: What does it do, How, With Whom, at What cost?...
3
_ Invent a name to describe this type of “corporation”: The organization you’ve
just described is a…
What is its name?
Select a cool picture that
represents the corporation
Its mission / slogan /
“reason for being”
A . . . . . . . . . . . . . . . . . . . . . . . . . . . . . is essentially defined by…
You can play with the components of existing words…
Describe it in a few lines:Ex. “XXX was created in …, is located …,
and its activities are…Its specific characteristics / originalty /
strength, etc. are…”
BUSINESS
SOCIETY
ENTERPRISE
CORPORATION
Describe 1 or 2 characteristics that sets this organization apart
from all others (or almost all others)
COMPANY
STARTUP
Its business model? Its management? Its people (or absence
thereof)? Its workplaces (or absence thereof)? Its use
of technology? Its relationship with its customers / stakeholders?
Its relationship with its local, natural, human environment?
Its accounting? Its governance?....
… Or choose a word from somewhere
else…
… Or invent something entirely new
(yet easy to grasp by anyone)