OptiSolve_Brand_Manual_2020

COLOR PALETTE
Colour Palette
The dark blue/grey and yellow are our main colours. We use this
yellow and dark blue grey to clearly signify the presence of OptiSolve
amongst our competitors, and to help our customers immediately
identify us. We use the yellow as our main accent colour to highlight
Pathfinder and the dark blue as the main accent colour to highlight
SAVI when both products are being featured in the same piece of
literature or material. As a brand the yellow is used for titles and
small accent elements, where as the blue is used as our main design
colour. This adds contrast without being overpowering.
16