OptiSolve_Brand_Manual_2020
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LOGO
Logo
Our logo is the most visible element of our identity—a universal signature across
all OptiSolve products and services. We use two logo variations depending
on space available. The primary logo should always be used first and if space
is limited, we use our secondary logo. Our logo is a bold, graphic statement.
It signifies both our roots in technology and our Pathfinder surface imaging
technology. The logo is made up of two elements: the logotype and the lens
symbol that also represents the “O” in OptiSolve. This logo is easy to understand.
No drop shadows, no glossy reflections, no flashy graphic effects. While it is a
simple logo, we must treat it nicely. The following pages cover the correct usage
to ensure the logo always looks its best.
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