OptiSolve_Brand_Manual_2020

OptiSolve
Brand Manual
SEEING YOUR WAY TO BETTER CLEANING
Free Toll: 1.833.765.8300
Phone: 705.571.3054
Email: info@optisolve.net
Web: www.optisolve.net

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TABLE OF CONTENTS

Table of Contents
1. Introduction....................................................................................................... 5
2. Logotype............................................................................................................ 7
3. Messaging......................................................................................................... 13
4. Colour Palette.................................................................................................... 16
5. Typeface............................................................................................................ 18
6. Photography...................................................................................................... 24
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INTRODUCTION

Introduction
Our expertise originates from over 60
years of successful business in the
cleaning and disinfection industry. We
recognized that looking at a surface and
checking off a box saying it was clean was
not good enough. With the help of leading
industry experts, we are on a journey to
redefine environmental surveillance and
use our passion for innovation to create
technology solutions for clean, healthy
and safe spaces.
After several years of research with
leading, world-class academic partners,
OptiSolve developed our proprietary
surface imaging technology. OptiSolve
Pathfinder is able to produce high
quality images that proactively reveal
contamination on hard, non-porous
surfaces before and after cleaning. We
combine this with the OptiSolve SAVI
quality management system to produce
a comprehensive program to validate
cleaning and disinfection. We work with
organizations to not only visualize
and track results but also provide
evidence-based recommendations to
improve performance, training and
education. The overall outcome is
enhanced cleaning and healthier spaces.
“Looking at germs in a different perspective,
actually viewing the microorganisms, is invaluable.
As I always say it’s not what you see that’s dirty, but
what you can’t see.”
Environmental Services Manager, Long-term Care
5

LOGO
Logo
Our logo is the most visible element of our identity—a universal signature across
all OptiSolve products and services. We use two logo variations depending
on space available. The primary logo should always be used first and if space
is limited, we use our secondary logo. Our logo is a bold, graphic statement.
It signifies both our roots in technology and our Pathfinder surface imaging
technology. The logo is made up of two elements: the logotype and the lens
symbol that also represents the “O” in OptiSolve. This logo is easy to understand.
No drop shadows, no glossy reflections, no flashy graphic effects. While it is a
simple logo, we must treat it nicely. The following pages cover the correct usage
to ensure the logo always looks its best.
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01 Primary Logo 7
Our primary logo is the first point of contact with our customers and a clear way to visually identify our
company. Our logo should be visible on all communication materials relating to the brand, technology,
product offerings and proprietary information.
Logo
Symbol
Logotype
1. The Symbol
1. The Logotype
Consists of a powerful element
showcasing the innovative
technologies we provide our
customers. This symbol is a
circular shape that resembles
the letter “O” from OptiSolve as
well as the lens from our surface
imaging technology.
Consists of a bold typeface that showcases we are a technology
based company. This typeface is unique and recognizable for the
brand, but is not to be used outside of logo variations such as
headings, subtitles or any other form of copy.

SPACING
0.5 X
X
In order to preserve the
integrity of the Primary
Logo, it is important that no
other logos, type or other
graphic elements infringe
on its space. The minimum
clear-space around the
logotype is equivalent to
0.5 of the height of the
logotype.
1
PRIMARY LOGO
2
1) Colour Logo on light
background
2) Colour logo on yellow
background
3
LOGO ON COLOR BACKGROUNDS
4
3) White logo on yellow
background
4) White logo on blue
background
5
MONOCHROME LOGOS
6
5) Black logo on white
background
6) White logo on 85%
black background
8

02 Secondary
Logo
If it’s impossible to use the Primary Logotype due to space limitations or requirements,
alignment or another reason, you have the option of using the centered more squared
logotype. It’s still a good way of showing off the OptiSolve brand, so don’t you worry!
SPACING
0.3 X
X
SECONDARY LOGO
In order to preserve the integrity
of the Secondary Logo, it is
important that no other logos, type
or other graphic elements infringe
on its space. The minimum clearspace
around the logotype
is equivalent to 0.3s of the height
of the logotype.
1 SECONDARY LOGO
2
1) Colour Logo on light
background
2) Colour logo on yellow
background
3 LOGO ON COLOURED BACKGROUNDS
4
3) White logo on yellow
background
4) White logo on blue
background
5 MONOCHROME LOGOS
6
5) Black logo on white
background
6) White logo on 85%
black background
9

03
Minimum Logo
Sizes
Primary Logotype
Minimum print size 50 mm x 18.934 mm
Minimum digital size 180 px x 60 px
80 mm 70 mm
60 mm 50 mm
Square Logotype
Minimum print size 54 mm x 30 mm
Minimum digital size 152 px x 85 px
40 mm
30 mm
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04
Application on a
Background Image
Our logo may also be used on an image background with sufficient contrast. Use an all-blue
logo for use on light colored backgrounds, and an all-white version for dark backgrounds.
Stock images should have a blue or yellow overlay at 30% opacity.
When placing the logo onto imagery, please ensure that it is placed within an uncluttered
corner on the image to allow for maximum legibility and visibility.
Yellow-colored overlay 30% Opacity, uncluttered imagery
Blue-colored overlay 30% Opacity, uncluttered imagery
Do not use a color logo on a busy image.
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05
Misuse of
Logo
To maintain the integrity of the OptiSolve logo, and to promote the consistency of the
brand, it is important to use the logo as described in these guidelines. The examples shown
below illustrate possible misuses of the OptiSolve logo that should be avoided.
1
2
3
OPTISOLVE
Seeing is Believing
4
5
6
7
8
9
1. DON’T create a logo lockup with text
2. DON’T rearrange the logo elements
3. DON’T outline the logo
4. DON’T rotate the logo
5. DON’T stretch the logo
6. DON’T create a gradient logo
7. DON’T use non-approved colours
8. DON’T use coloured logo against a blue background or a
non- contrasting colour
9. DON’T add a drop shadow to the logo
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MESSAGING
Messaging
As a technology brand, how we communicate, the language
we use and the tone are all very important. We must
concisely and accurately explain our technology, and yet
not omit valuable information. As such, we’re included
some key messaging, descriptions and terms to help
shape your OptiSolve communication.
13

01
Key Messaging
The Power of Optisolve:
OptiSolve provides innovative solutions for clean, healthy and safe spaces. Our technologies
focus on infection prevention and proactively improving cleaning and disinfection outcomes.
Optisolve Pathfinder ® :
OptiSolve Pathfinder is a proprietary surface imaging technology that generates visual images
and data of contamination on hard, nonporous surfaces. This quality monitoring tool provides
real-time intensity maps and spatially-specific location showing where contamination remains
on surfaces.
Optisolve SAVI ® :
OptiSolve SAVI is an online quality monitoring and inspection software. It is designed to help
set standards and report data on cleaning and disinfection compliance and quality.
Canadian Trademarks:
OptiSolve has the following words and phrases registered by CIPO (Canadian Intellectual
Property Office) and require the ®️ symbol when used.
• OptiSolve Pathfinder ®️
• OptiSolve SAVI ®️
• SAVI ®️
• Seeing your way to better cleaning
02
Slogans To Use
“Seeing is Believing”
“Seeing your way to better cleaning ® ”
“Making the Invisible Visible”
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03
How To Describe
OptiSolve Technologies
What we do:
• Optisolve is a technology leader in environmental health and safety, developing
solutions to enhance cleaning and disinfection procedures for clean, healthy and safe
spaces
• Our award-winning OptiSolve Pathfinder®️ is a proprietary diagnostic tool that
generates images of contamination on hard, nonporous surfaces. Integrated with
our SAVI®️ quality management software, OptiSolve’s visual images and supplemental
reporting provide quick analysis for improving outcomes. If we can identify risk in the
environment, and target it for precision cleaning and corrective action, then we are
one step in the right direction to mitigate the spread of infection
• OptiSolve SAVI is configurable to set standards for specific cleaning assessment needs
• OptiSolve engineers tools to support continuous improvement of cleaning practices,
surveillance and reporting
What we don’t do:
• We don’t clean or disinfect surfaces/spaces
• We don’t guarantee or warranty that surfaces/spaces are free of contamination or risk
• We don’t detect species-specific contamination on surfaces
• We don’t ensure a space is COVID-19 free
Glossary
SAVI: Site Assessment Validation Indicator. The name given to OptiSolve’s quality management software
Pathfinder: OptiSolve’s proprietary imaging technology used to detect contamination on hard, non-porous surfaces
Halo: the proprietary circular lens that is affixed to a tablet to engage the Pathfinder device
QMS: Quality Management System
SOP: Standard Operating Procedure
Site Assessment: the act of auditing/testing a specific area/location
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COLOR PALETTE
Colour Palette
The dark blue/grey and yellow are our main colours. We use this
yellow and dark blue grey to clearly signify the presence of OptiSolve
amongst our competitors, and to help our customers immediately
identify us. We use the yellow as our main accent colour to highlight
Pathfinder and the dark blue as the main accent colour to highlight
SAVI when both products are being featured in the same piece of
literature or material. As a brand the yellow is used for titles and
small accent elements, where as the blue is used as our main design
colour. This adds contrast without being overpowering.
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PRIMARY COLOUR YELLOW
Pantone : 1235 C Formula Guide Coded
CMYK
RGB
Web
: C0 M31 Y100 K0
: R253 G183 B20
: #fdb714
100% 80% 60% 40% 20%
Colour Tones
Colour Gradient
Blended Gradient
Colour Gradient
100% 80% 60% 40% 20%
Colour Tones
PRIMARY COLOUR BLUE/GREY
Pantone : 2379 C Formula Guide Coded
CMYK
RGB
Web
: C79 M67 Y43 K30
: R61 G72 B93
: #3d485d
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TYPEFACE
Typeface
Typography is an important aspect of our brand identity. Our
typographic style contributes to our clean and technical aesthetic.
The typography examples on the following pages should be followed
to ensure all of our communications appear consistent.
Our headline typeface for any print materials is Gotham Bold. Our
primary typeface for body copy on print materials is Source Sans Pro.
We use the light weight for standard copy and the medium weight for
subtitles and important statement highlights.
Our headline typeface for any web materials is Poppins. Our primary
typeface for body copy on any web materials is Montserrat. We
use the Light weight for standard copy and the Medium weight for
subtitles and important statement highlights.
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Headline Typeface
Gotham
Bold
Book
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt
Vv Ww Xx Yy Zz 1 2 3 4
5 6 7 8 9 0 ! @ # $ % ^
& * ( ) - + = : ; ” ’ > < ? /
Aa Bb Cc Dd Ee Ff Gg
Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt
Vv Ww Xx Yy Zz 1 2 3 4
5 6 7 8 9 0 ! @ # $ % ^ &
* ( ) - + = : ; ” ’ > < ? /
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Primary Typeface
Source Sans Pro
Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v
w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Light Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y
z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v
w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x
y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Semi Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u
v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Semi Bold Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v
w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t
u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
Bold Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u
v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - + = : ; ” ’ > < ? /
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Typesetting Guides
Use the following type hierarchy as a guide to set type in your layout. Adhering to these styles will ensure a
consistent style across all Optisolve communications.
Header
Gotham Bold— 30/33 pt
Sub-Head
Source Sans Pro Semi-Bold — 10/18 pt
Body Copy
Source Sans Pro Light — 10/18 pt
Yellow 100%
Black 85%
On White Background
Lorem Ipsum Is Simply
Dummy Text.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan
enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam
a. Aliquam interdum diam orci, sed sodales felis hendrerit nec. Suspendisse volutpat, magna
in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam
faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio
tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies.
Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque
ac tortor. Proin at iaculis libero. Ut fringilla tristique ligula in tempus. In et faucibus lacus.
Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.
Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur. Nulla
feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed
viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa. Integer sodales congue
neque sed feugiat.
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White 100%
Black 85%
On Yellow Background
Lorem Ipsum Is Simply
Dummy Text.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan
enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam
a. Aliquam interdum diam orci, sed sodales felis hendrerit nec. Suspendisse volutpat, magna
in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam
faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio
tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies.
Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque
ac tortor. Proin at iaculis libero. Ut fringilla tristique ligula in tempus. In et faucibus lacus.
Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.
Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur. Nulla
feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed
viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa. Integer sodales congue
neque sed feugiat.
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White 100%
Yellow 100%
On White Background
Lorem Ipsum Is Simply
Dummy Text.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla at gravida orci, non accumsan
enim. Quisque vel tortor nisl. Donec ullamcorper efficitur mauris, nec volutpat ipsum aliquam
a. Aliquam interdum diam orci, sed sodales felis hendrerit nec. Suspendisse volutpat, magna
in pulvinar fringilla, nibh massa dapibus tellus, ac fringilla ex est nec nunc. Phasellus aliquam
faucibus sapien vel efficitur. Fusce mollis tortor nisl, et semper tortor ornare ac. Sed odio
tortor, scelerisque at mi ac, fringilla finibus felis. Curabitur semper ex eget faucibus ultricies.
Pellentesque pharetra, orci eu finibus posuere, velit risus interdum nunc, in feugiat ante neque
ac tortor. Proin at iaculis libero. Ut fringilla tristique ligula in tempus. In et faucibus lacus.
Nunc risus purus, volutpat volutpat quam non, tempor molestie mi.
Duis eleifend eleifend efficitur. Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Cras hendrerit enim sit amet iaculis consectetur. Nulla
feugiat ullamcorper venenatis. Nam tincidunt sed ipsum at consectetur. Sed porta at lacus sed
viverra. Duis purus elit, tincidunt vitae blandit eu, tempus quis massa. Integer sodales congue
neque sed feugiat.
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PHOTOGRAPHY
Photography
Images are an important component to our brand identity. We want
to ensure the images effectively communicate the brand messaging,
products and results. The OptiSolve Pathfinder images in particular
contain proprietary information and it is crucial that ONLY these
approved images be used to showcase the technology.
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Pathfinder Images
1. When using before and after
images that are side by side
make sure they are as close to
mirrored as possible.
2. When using before and after
images that are not connected
make sure the crop on each is as
close to identical as possible.
3. When using Pathfinder images
do not edit the colours or
saturations levels of the results.
If adjustments are needed for
backgrounds, isolate and mask
them before making colour
adjustments.
4. Watermark visibility required.
Your Company Pathfinder ® Images:
Should you wish to publicly share or publish alternate OptiSolve Pathfinder images or marketing material
promoting OptiSolve that have not been provided by OptiSolve, please contact us and we would be glad
to support you. Please note as per contact agreements, OptiSolve shall be provided with samples of all
products and materials that contain the OptiSolve Marks or Images prior to their public use, distribution, or
display for OptiSolve’s quality assurance purposes and will obtain OptiSolve’s written approval before such
use, distribution, or display.
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Dashboard Images
1. Modern and Businesslike
2. When using staged dashboard
mockups they are to be clean
and not overly busy.
3. Avoid using photos together
that depict the same screen.
Mockup Images
1. Use mockups that are clean
and crisp. Many of the
industries don’t allow nail
polish or jewelry. Avoid these.
2. All dashboards should be
blurred enough that they are
hard to read but still clear on
what they are showcasing.
High resolution images available upon request. Please contact us for more details.
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Stock Images
1. Modern and clean spaces that
related to the topic or location.
2. Avoid using stock photography
that draws attention to
subjects in the images.
Overlay Images
1. Use only the Yellow and blue
Color for overlays at a 30%
opacity.
2. Overlay colours are not
mandatory on images that are
showcasing specific locations
or surfaces.
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Free Toll: 1.833.765.8300
Phone: 705.571.3054
Email: info@optisolve.net
Web: www.optisolve.net
Natalie Ambler
Dir. Innovation and Development
Email: nambler@optisolve.net
Phone: 705 571 3054
Paige Daley
Designer & Marketing Co-ordinator
Email: paige.daley@optisolve.net
Phone: 705 768 3925