Southern Miss Business

student
research
Yours, Mine or Ours?
Undergraduate research had been of interest to
Lacey Wallace (Marketing) ever since beginning
college. After enrolling at Southern Miss as an
incoming junior, Wallace was accepted into the
Honors College as an Honors Keystone Scholar.
She began working on her research with thesis
advisor, Dr. Joanne Cao, and identified an interest in
the effects and outcomes of shared economy.
As her thesis took shape over the course of her junior
and senior years, she landed on the title, “Yours,
Mine or Ours? Exploring the Role of Cultural Values in
Sharing Economy Services.” In spring 2020, Wallace
was awarded both the Eagle SPUR and NCUR grants
through the Drapeau Center for Undergraduate
Research (DCUR) at USM. Her research was selected
for presentation at the 2020 Association of Marketing
Theory and Practice (AMTP) Annual Conference and
the 2020 National Conference on Undergraduate
Research (NCUR). Unfortunately, both conferences
were canceled due to COVID-19, but that did not stop
Wallace from sharing her findings at the Research
Showcase in Scianna Hall, mentioned below.
Wallace graduated summa cum laude in May 2020
and began pursuing her MBA at Southern Miss
immediately after. Wallace will continue her work with
Dr. Cao as they further investigate the influence of
cultural values in sharing economy services.
Wallace is the first Southern Miss College
of Business and Economic Development
student ever invited to present at NCUR.
Three Minute Thesis
The Three Minute Thesis is an academic research
communication competition held in the fall that
challenges graduate students to explain the
significance of their research projects to a general
audience in three minutes or less.
• Rachel L. Bronson (MBA and MS in Sport Management)
Building on the International and Diverse Makeup
of a Baseball Organization and How Teams
Capitalize on It
• Caroline Cenci (MS in Economic Development)
What Are the Motivations for Publicly Funded Sports
Stadiums, and Can the Same Ideas Apply in Rural
Communities?
• Nichada Satasuk (MBA and MS in Sport Management)
Professional Athletics and Social Media Sponsorship
• Nirmala Baral (MBA)
Leading with Emotional Intelligence
Their research evolved over the course of the year,
and a few of these students were accepted to
present their research at national conferences.
Sport Management Graduate
Students Publish Research
Six graduate students in the Master of Science in
Sport Management program will have their research
published in academic journals. Dr. John Miller
(professor of sport management) worked with the
students on their publications and will appear as a
co-author.
• Cameron Corken, Jack MacDonald and Thomas
Goodale had their work, titled, “Sport Event
Operators Must Deliver Promises to Avoid Gross
Negligence,” accepted for publication in the
Physical Educator Journal.
• Rachel Bronson, Millie Barr and Collin Kilcrease
had their work, titled, “University of Maryland
Offensive Lineman Dies from Heatstroke After
Team Workout,” accepted for publication in the
Physical Educator Journal.
Recent MBA graduate, Tara Hosey, presented her research,
“Is Social Media Engagement Necessary? Investigating
Expectations Based on Gendered Brand Communication
Styles,” for the first time at the 2019 Society for Marketing
Advances Annual Conference in New Orleans, Louisiana.
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COLLEGE OF BUSINESS AND ECONOMIC DEVELOPMENT