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Albemarle<br />

<strong>Tradewinds</strong><br />

“Merging your business into printed<br />

and digital media”


Albemarle<br />

<strong>Tradewinds</strong><br />

“Merging your business into printed<br />

and digital media”<br />

My name is Scott Perry, and I am the owner of <strong>Tradewinds</strong> Media Group, located in 7<br />

NENC counties plus Chesapeake and Va. Beach. -250 locations Today I want you to<br />

take a few minutes and rethink print advertising from a different perspective. You<br />

have seen it before, social media and SEO marketers selling advertising on<br />

electronic platformsoffering you millions and millions of hits with the hopes of being<br />

seen while a potential customer is scrolling through their cell phone.<br />

So, what does a "like"on a social media platform mean? Does the like translate to<br />

consumers in your store - Maybe. So should your business be in social media! Along<br />

withTV, Radio and yes PRINT? - The answer is YES! Your business needs to be<br />

inas many places as your advertising budget allows-- any exposure is exposure and<br />

you need to advertise in order to attract customers. Now, the real question we need<br />

to ask is what the return of investment was? Did $2 comeback for $1invested into<br />

social media platforms? Probably not- Print media unlike other media gives your<br />

business a cost-effective advertising option and brings into business a customer who<br />

is a bit discerning, more intelligent and usually has disposable income-<br />

We will never claim millions and millions - tons and tons of people viewing your<br />

business on any of our print, blogging, or social media platforms --- What we will<br />

offer is a traditional and time-proven advertising platform that contains the following<br />

marketing elements- 1- local to the region 2- targets a loyal audience 3- is repetitive<br />

each month 4- merged with digital media Our loyal (nearly) decade old readership<br />

transfers their loyalty nicely into our advertisers brick &mortar store or service to the<br />

consumer- allowing your business to obtain along term customer relationship long<br />

after the ad campaign is over - an averagenew relationship is five years - business to<br />

consumer. Basically, we put your business in a school of fish and will stay in touch<br />

with you monthly - We want to know if you are not catching a fish after the first few<br />

months of repetitions - if not we need to work together and change the bait by trying<br />

different strategies.<br />

Remember, it takes about six repetitions for a customer to act - Of the four marketing<br />

elements - We provide all aspects of marketing accept redundancy - our clients<br />

determine the repetitions - six months is the norm with a responsive ad deal or " call<br />

to action" To help get to six months or more -<strong>Tradewinds</strong> will make the following<br />

offer 20% DISCOUNT ON ANY SIZE AD WITH A 6 MONTH COMMITMENT


Halifax<br />

Albemarle<br />

<strong>Tradewinds</strong><br />

Virginia<br />

Beach<br />

Dare<br />

<strong>Tradewinds</strong><br />

Radio<br />

Edgecombe<br />

Pitt<br />

Carolina<br />

Footsteps<br />

Go to http://albemarletradewinds.com to listen!


Ad Trac<br />

Advertising<br />

is like fishing.<br />

Did you<br />

catch anything?<br />

Maybe it’s time to<br />

change the bait.<br />

Have you ever wondered....<br />

If that Ad you ran Worked?<br />

We have a system that<br />

can track customer<br />

response to your ads.<br />

Maybe the ad you ran<br />

just did not get<br />

attention. We also have<br />

a split testing system<br />

that can let you know<br />

which ads your<br />

customers respond to.<br />

Whether it is Radio, TV,<br />

printed ads texting, or<br />

internet advertising,<br />

we can track the<br />

response and send<br />

you a report.


Albemarle<br />

<strong>Tradewinds</strong><br />

Introducing..<br />

Ad Trac<br />

How it Works...<br />

We assign unique phone numbers to each of your<br />

ad campaigns. When a customer calls these numbers<br />

our system logs the caller id.<br />

Radio<br />

Ads<br />

Print<br />

Ads<br />

TV Ads<br />

Our Switching<br />

System<br />

In a split second it then forwards<br />

your customers call to your<br />

business phone number.<br />

When you or one of your<br />

employees answer the phone<br />

call you hear a “Whisper Message”<br />

stating where the call is from.<br />

Example: “Call from Radio Ad” or<br />

“Call from TV campaign”.<br />

Give us a call<br />

and find out more.<br />

At the end of the<br />

month we send you a report<br />

of all your calls through our system<br />

252-312-2302


New Business Special<br />

Ad Trac number<br />

6 month program only<br />

Only pay for the qualified<br />

phone calls you receive.<br />

If you have been in business<br />

for 12 months or less,<br />

we have a deal<br />

for you.<br />

Limited Time<br />

Offer<br />

Call<br />

252-312-2302<br />

Ask about the New Business<br />

Start-Up Program<br />

Albemarle<br />

<strong>Tradewinds</strong><br />

“Merging your business into printed<br />

and digital media”


Hungry?<br />

Albemarle <strong>Tradewinds</strong> has a new FREE<br />

menu service that covers our region.<br />

From Moyock to Grifton and everywhere in between our<br />

new menu service covers the readership area of the<br />

<strong>Tradewinds</strong> and Footsteps Magazines<br />

Support our local participating restaurants<br />

Elizabeth City<br />

Moyock<br />

Andy’s<br />

Pancake<br />

&<br />

Steakhouse<br />

Elizabeth City<br />

Check out our website<br />

http://albemarletradewinds.com<br />

Click the Menu button and view the<br />

restaurant menus in your location.<br />

Or scan the QRCode<br />

with your phone<br />

Hardison’s<br />

Carolina<br />

Barbecue<br />

Jamesville<br />

Villa<br />

The Restaurant<br />

Elizabeth City<br />

Historic Downtown Elizabeth City<br />

Elizabeth City<br />

Grifton<br />

Grandy<br />

Washington<br />

Restaurant<br />

Owners!<br />

Would you like your restaurant included<br />

in our program with free social media<br />

promotion and an Ad in our magazine?<br />

Did me mention it is free to<br />

qualifying restaurants?<br />

Limited spaces<br />

available. Call 252-312-2302<br />

for more information<br />

Menu and Placemat Ads<br />

Available<br />

Call for more Info

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