BBB Dealer Book 2021 EN

INTRODUCTION
At BBB Cycling we want to join you on each and every ride,
bringing fun to cycling, and making sure cyclists are spending
more time on their bikes together with their friends.
BBB CYCLING WANTS TO BE THERE FOR
EVERY CYCLIST
We create products for demanding professionals
and for more recreational cyclists. We cherish
cyclists who enjoy cycling and the time they spend
riding their bikes with their friends. We want to
inspire people, sometimes in unexpected ways,
and offer the best solutions with our wide range of
products.
For over 20 years we’ve been passionate about
creating products that are better than the
alternative: offering a good price-quality ratio is
in our DNA. Value for money is what encouraged
us to start this company in the first place, and
that’s exactly why we are available in 44 countries
worldwide.
Inhouse product development
During these last two decades we have always
pushed our research and development activities to
the next level. We develop our products in-house so
they fit the needs of every cyclist seamlessly. At BBB
we are passionate about cycling, it’s embedded in
our DNA and it helps us to develop our outstanding
and unique products.
Over the years we’ve collected over a 100 awards for
designing the best products and creating products
that offer the most value for money.
THE BBB CONCEPT
We offer a wide and stable range of top products,
but the concept offers much more than just a great
assortment of cycling products. Our retail system
combines top quality, value oriented merchandise
with factors such as instore presentation, profit,
margin, stockturn rate, stock management,
performance, efficiency and promotion. It saves
you considerable time in both purchasing and sales
while boosting the image of your store without
undermining its identity.
Top quality products
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Ongoing development of new and unique products.
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Continuous focus on developing exclusive products
with own molds.
A fully motivated team of staff, distributors
and dealers
BBB products are available in 16,000 stores
throughout 44 countries.
Extensive marketing campaigns
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Global brand approach with locally supported
initiatives.
»»
Social media support for selected social media
platforms. (Facebook, Instagram)
»»
Sponsorship of professional teams and brand
ambassadors.
»»
International website: www.BBBcycling.com.
(12 languages)
Attractive and efficient self shopping store
presentation system
»»
Efficient use of available shop space. Enables to
display a large range of products in a small area.
»»
Attractive presentation results in impulse buying and
therefore offers extra turnover.
»»
Lower investment required in stock and showroom
space.
Sponsoring
In 2020 we continue to sponsor Circus-Wanty
Gobert Pro Cycling Team, a Pro Continental cycling
team from Belgium. The mountain bike team that
we sponsor is Focus Rapiro Racing. A great mix of
different teams that represent our brand and gives
BBB access to the world of professional cycling.
Besides sponsoring teams that compete on the
highest professional level, we want to be ‘Part of
the Ride’ of cyclists and need to stay close to them.
That’s the reason why we have a global group
of ambassadors - ‘The Backyard Crew’ (https://
bbbcycling.com/backyard-crew).
SHARE OUR PASSION
Our extensive product range makes it easy for
cyclists to orientate and select the right products.
We are determined to have every item in stock,
enabling us to supply the requested products to our
customers. After all we encourage people to ride
their bicycles and challenge them to set new goals
and above all enjoy cycling.
Together with you we want to offer cyclists
thoughtfully designed innovative products that
improve the entire cycling experience.
We are Part of your Ride.
31 (0)71-5791580
info@bbbcycling.com
DEALER BOOK 2021
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