ANNU ANNUAL REPORT 2010 - RTL Group

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CHIEF EXECUTIVE’S REPORT BY GERHARD ZEILER RTL Group Annual Report 2010 10
What a difference a year makes. After a steep economic downturn, the TV industry experienced a powerful comeback in 2010. RTL Group’s outstanding results reflect a stronger than expected rebound in the Western European TV advertising markets, the enduring impact of our significant cost savings in 2009 and the leading market positions of our families of channels. During the recession of 2008/09, advertising revenue declined significantly. Many sceptics questioned the future of TV. In fact, if everything said at media conferences, preached by internet visionaries, or predicted by consulting firms were true, then TV would be already dead. Although no one – not even the biggest optimist – could have expected a recovery on this scale, we at RTL Group have always believed in the fundamental strength of commercial, advertising-funded TV. Not out of complacency, but because the facts speak for themselves. In the past ten years, average TV viewing time in Europe has risen steadily, to 228 minutes a day per person in 2010. The facts prove that TV is the leading medium. And there are many opportunities for continued growth. In the digital age, viewers can watch what they want, whenever and wherever they want to. This leads them to watch more, not less, TV – through digital video recorders, on-demand platforms and mobile applications. Steep growth rates for RTL Group’s online video views and app downloads show that our audience appreciates these digital services. As an advertising medium, TV is compatible with online, radio, newspapers and magazines. Television establishes the central concept of a major advertising campaign which then resonates through other media. Consequently, advertisers have rediscovered that there is no way they can get their messages across to consumers without TV. ALL KEY FINANCIAL INDICATORS UP With TV advertising markets in RTL Group’s Western European key territories growing strongly, at between 9 and 12 per cent, consolidated revenue increased by 8.4 per cent to € 5,591 million in 2010 (2009: € 5,156 million). Most of RTL Group’s profit centres significantly improved their operating results, with particularly strong performances from Mediengruppe RTL Deutschland, Groupe M6, RTL Nederland and RTL Belgium. This resulted in new levels of profitability: Group EBITA increased by 39.6 per cent to € 1,111 million (2009: € 796 million) – this was € 195 million better than the best result so far and exceeded € 1 billion for the first time. Chief Executive’s report RTL Group Annual Report 2010 11 RTL Group’s EBITA margin improved to 19.9 per cent (2009: 15.4 per cent), also the highest ever. The EBITA margins of the four big broadcasting operations − Mediengruppe RTL Deutschland, Groupe M6, RTL Nederland and RTL Belgium – improved significantly. Net profit attributable to RTL Group shareholders almost tripled to € 611 million from € 205 million in 2009. OUTPERFORMING IN MANY MARKETS In Germany, the EBITA of Mediengruppe RTL Deutschland soared 50.5 per cent to € 551 million (2009: € 366 million), mainly reflecting significantly higher advertising sales, but also comprehensive cost savings, initiated in 2009. The combined average audience share of Mediengruppe RTL Deutschland in the key 14 to 49 target group increased to 35.0 per cent (2009: 34.4 per cent) – a new record level. This improvement was mainly driven by the flagship channel RTL Television, which was the number one choice among young viewers by a large margin, and for the 18th consecutive year. With an 18.1 per cent audience share (2009: 16.9 per cent) in its main target group, the channel achieved its best result since 2003. RTL Television also became the market leader in total audience share (13.6 per cent), for the first time since 2003. Once again, RTL Television was particularly successful in prime time, where the channel led the market in nearly every time slot. The seventh season of Deutschland sucht den Superstar (Idols) was the most successful since the talent show’s first season in 2003. The fourth season of Das Supertalent (Got Talent) set new ratings records with up to 8.5 million viewers and an average audience share of 37.4 per cent among young viewers. The German family’s number two channel, Vox, achieved the second-best audience share (7.7 per cent) in its history. In France, EBITA of Groupe M6 was up 25.6 per cent to € 245 million (2009: € 195 million), driven by significantly higher TV advertising sales. The combined total audience share of Groupe M6 increased slightly to 14.3 per cent (2009: 14.2 per cent), thanks to its complementary family of channels. In the main commercial target group of housewives aged under 50, the combined audience share of Groupe M6 was 21.7 per cent (2009: 21.9 per cent). Over the past five years, Groupe M6 has been the only major broadcasting group to increase its share of the commercial target group. In an increasingly competitive environment, M6 remained the second most popular channel in France among housewives under 50, reporting an audience share of 16.5 per cent (2009: 17.2 per cent). More importantly, M6 also continued to reduce the gap on the market leader, TF1, despite TF1 broadcasting most of the football World Cup matches. In total audience
Page 1 and 2: THE LEADING EUROPEAN ENTERTAINMENT
Page 3 and 4: NEW YORK / USA “I GREW UP IN ECUA
Page 5 and 6: ANNUAL REPORT 2010
Page 7 and 8: CONTENTS CORPORATE INFORMATION 8 CH
Page 9: Chairman’s statement With high au
Page 13 and 14: channels remains an important task
Page 15 and 16: Revenue € 105m € 83m EBITA €
Page 17 and 18: GEELONG / AUSTRALIA MOLLY (22) / ST
Page 19 and 20: LYON / FRANCE EMILIE (26) / DANCER
Page 21 and 22: BRUSSELS / BELGIUM “LISTENING TO
Page 23 and 24: BANGKOK / THAILAND SUAR (23) / RAPP
Page 25 and 26: HOLLÓKÖ / HUNGARY “I FEEL SORRY
Page 27 and 28: BUDAPEST / HUNGARY “MY I-PAD IS S
Page 29 and 30: CALCUTTA / INDIA “WE WATCH INDIA
Page 31 and 32: MUNICH / GERMANY “LIFE WITHOUT TV
Page 33 and 34: AMSTERDAM / NETHERLANDS “THE PERF
Page 35 and 36: BERLIN / GERMANY “MY FAVOURITE IS
Page 37 and 38: SCHWANDORF / GERMANY “I WAS VERY
Page 39 and 40: HAMBURG / GERMANY “WE OFTEN WATCH
Page 41 and 42: CAPE COD / USA SUNG PARK SUN (50) /
Page 43 and 44: CALCUTTA / INDIA SOUVIK (42) / DOCT
Page 45 and 46: MELBOURNE / AUSTRALIA EMMA (38) / E
Page 47 and 48: CALCUTTA / INDIA ILA (62) + NIL (73
Page 49 and 50: THE YEAR IN REVIEW HERE’S A QUICK
Page 51 and 52: With innovative and interactive way
Page 53 and 54: “WE BELIEVE STRONGLY IN BOTH BUSI
Page 55 and 56: As well as diversifying into new re
Page 57 and 58: ANTENA 3 TRIO OF DIGITAL FAVOURITES
Page 59 and 60: TOP SPORTS AT THE RACE TRACK, THE R
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Peter Kloeppel and Ulrike von der G
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THEN, CHOOSE WHAT YOU WANT TO WATCH
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“EVERY DAY, BETWEEN 5:00 AND NOON
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RTL RADIO DEUTSCHLAND THE INAUGURAL
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THE BACKROOM TEAM THAT MAKES THINGS
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Dieter Bohlen knows the music busin
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RTL TELEVIZIJA LIFT-OFF FOR RTL 2 I
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BAVARIAN PANTHERS The Blue Panther
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MORE HONOURS STÉPHANE’S SUCCESS
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RTL Group raises huge sums of money
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INDIVIDUALS WHO MAKE A DIFFERENCE I
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In 2010, RTL Group companies contin
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THE GREEN LIST The greatest challen
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TELEVISION OPERATIONS FREE-TV PAY-T
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HOW WE WORK RTL Group follows a dec
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CORPORATE GOVERNANCE The RTL Group
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TYPE OF RISKS DESCRIPTION AND AREAS
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THE BOARD ON 31 DECEMBER 2010, THE
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NON-EXECUTIVE DIRECTORS THOMAS RABE
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“Commercial television has enrich
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DIRECTORS’ REPORT COnSOlIDaTED fI
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RTL Group headlines Profit centre h
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* Re-presented as Five shown as a d
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Mediengruppe RTL Deutschland Direct
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Mediengruppe RTL Deutschland Direct
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Groupe M6 Directors’ report Bos n
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FremantleMedia Directors’ report
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RTL Nederland Directors’ report R
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RTL Nederland Directors’ report N
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RTL Belgium Directors’ report Clu
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RTL Radio (France) Directors’ rep
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Other segments Directors’ report
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on acquisitions and impairment of g
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for an alleged coordination with Pr
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Consolidated inCome statement for t
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Non-current assets Programme and ot
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Consolidated Cash flow statement fo
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(1) These standards and interpretat
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taking control over the entity, the
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content business, which is consider
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carrying amount exceeds its recover
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tematic basis in the same period in
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3. financial RiSK ManageMent 2. 7.
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(1) Excluding accrued interests Sen
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Financial instruments by category T
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The following table presents the ch
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5. SegMent RepoRting The determinat
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FremantleMedia 2010 € m 2009 €
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Radical Media On 1 October 2010, RT
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6. 3. Assets and liabilities acquir
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7. conSoliDateD incoMe StateMent 7.
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7. 6. Income tax expense The income
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only) Groupe M6 and M-RTL (see note
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8. 3. Property, plant and equipment
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The movements in available-for-sale
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8. 9. Cash and cash equivalents 8.
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The amounts recognised in the state
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The principal actuarial assumptions
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The terms and conditions of the gra
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8. 15. 8. Transactions on non-contr
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10. RelateD paRtieS Identity of rel
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11. inteReStS in Joint ventuReS The
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BRoaDcaSting tv Note gRoup’S owne
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BRoaDcaSting tv Note I3 Television
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content Note portugaL* gRoup’S ow
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otheRS Note austria* gRoup’S owne
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An audit involves performing proced
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TL nederLand Revenue 429 371 436 40
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MASSY / FRANCE “PASSENGERS TEND T
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ANNU ANNUAL REPORT 2010 - RTL Group

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