ANNU ANNUAL REPORT 2010 - RTL Group

RTL BELGIUM
CH’TIS
TEMPORARILY
TAKE
OVER BELGIUM
Dany Boon’s immensely successful
French film Bienvenue chez les Ch’tis set
a new record for TV audiences in French-
speaking Belgium in March. It achieved a
remarkable 66.6 per cent total audience
share when shown on RTL-TVI, as part of
an evening dedicated to the people of
Northern France, known as the Ch’tis.
At 19:45, Le phénomène Ch’tis, present-
ed by Sandrine Corman, also took a
record audience share for its time slot
with 46.7 per cent. And at 22:10, imme-
diately following the film, a documentary
about the intriguing inhabitants of the
Nord-Pas de Calais region also gathered
a total audience share of 38.5 per cent.
Says Philippe Delusinne, CEO of RTL
Belgium: “We built a story around the
movie, broadcast from the region, fea-
tured the actors on the news, made the
movie our theme for the day – the audi-
ence response was incredible.”
The year in review
Fun Radio’s friend, dance music sensation Lady Gaga
RTL RADIO (FRANCE)
A MILLIONAIRE
SEVERAL
TIMES OVER
Fun Radio is now one of the top music stations in France, with significant
increases in audience share in 2010. Its signature ‘dance floor sound’ for
listeners aged 35 and under attracts around four million people every day.
The new number two is jubilant, and General Manager Jérôme Fouqueray
explains some of the possible reasons Fun Radio has done so well: “By
partnering with the most influential artists at the moment, and with our
unique playlist, we’ve achieved amazing results – and by expanding our
brand presence off the air.” For example, Fun Radio has organised giant
concerts in Paris, and partnered with Crédit Mutual Arkéa in September to
launch the first online bank exclusively for people aged 13 to 25.
Even pop celebrity of the moment Lady Gaga has been raving about Fun
Radio, saying, “Lady Gaga’s radio station is Fun Radio, the dance floor
sound,” on air in perfect French.
Fun Radio recently became the top French-language media brand on Facebook,
with well over a million fans. It has also recently passed the million
milestone for apps downloaded to I-Phone and I-Pad, and is launching
apps for most other smartphones. Listening via these new digital media
accounts for 13 per cent of Fun Radio’s total daily audience.
“LADY GAGA’S RADIO
STATION IS FUN RADIO, THE
DANCE FLOOR SOUND.”
RTL Group
Annual Report 2010
60
LADY GAGA