11.12.2020 Views

Maricho November Edition

Bridging the information gap in the agricultural sector value chain

Bridging the information gap in the agricultural sector value chain

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

17

How food innovation hubs will

scale technology to transform

our food system

This article is part of the Bold Actions for Food as a Force for Good

Innovation can make food systems inclusive, efficient,

sustainable, nutritious and healthy. To ensure everyone

in the global food system can benefit from technological

advances, we need local innovation ecosystems to increase

investments, create policy incentives, build capacity and

develop smart partnerships.

The World Economic Forum, UN World Food Programme (WFP)

and other partners are developing regional food innovation hubs

to drive solutions to meet local challenges and scale impact.

Imagine Sandra, a smallholder farmer in Utopia, providing for her

family of four by growing maize and tomatoes. She struggles

to make ends meet and sometimes depends on assistance

programmes. She wants to improve her income and the soil

health of her farm which has been deteriorating due to frequent

droughts.

Start-up Precis.IO has a precision agriculture technology that

uses big data and machine learning to help farmers plan and

apply the optimal inputs. These tools could help Sandra improve

yield and even lead to significant reductions in GHG emissions.

However, Precis.IO is struggling to scale up their impact and

reach smallholder farmers like Sandra.

Meanwhile, Company Inc. has invested in IOT technologies to

reduce food loss for farmers across the tomato supply chain, but is

struggling to meet processing requirements as the produce from

farmers like Sandra does not meet the sustainability standards

needed for procurement. Company Inc. needs partnerships with

NGOs, farmer-producer organisations and financial institutions

to deploy better inputs, financing, manage risk, advise and train

farmers for better production practices.

Michael is an affluent urban consumer in Utopia who uses an app,

Idea.IO., which scans food labels and provides information on the

product’s environmental footprint. He likes that the tomatoes

from Sandra’s farm have lower GHG emissions and he is willing

to pay a higher price for them, but he wants to ensure that

farmers are receiving this premium. But Idea.IO needs investors

or partners to develop this feature.

The key priorities of the Utopia government is addressing food

security and nutritional goals, and dramatically reducing the

environmental footprint of food production. It recognises that

technology innovations can provide leapfrog opportunities, but

physical and technological infrastructure is needed to unlock

such investments. It also wants to ensure equitable access to

benefits for farmers like Sandra.

MARICHO

A resource for Agribusiness

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!