Why Does Page Speed Matter The Most In SEO

a minor delay, it can cause huge business losses; so the site’s page speed should
always be a priority.
Faster goal achievements
Another pivotal business benefit of having a good page speed is that it becomes
easier to achieve the marketing goals as the user experience is seamless. Be it
improving the conversion rate, or onboarding new customers, when the web site’s
performance is top-notch, marketing becomes much easier.
And if you are running an eCommerce business, then it becomes more critical to
take care of the loading speed. It’s a smart choice to go for good SEO services that
can help you optimize your digital retail show to make more sales.
Greater traffic that average loading site
It’s an open fact that if the site’s page speed is excellent, it will automatically grab
more visitors as no one wants to wait. Everyone is searching for answers for their
queries in a hurry, and if the site speed is low, no one will wait till the site opens.
Visitors will bounce off to another website to seek the answer.
So, working on your site’s speed will not only help you gain more visitors but also
improve your revenue. According to Google, a slight delay of half a second can cause
traffic drop up to 20% and it’s quite a huge number.
Better rankings
Speed is a major ranking factor for any search engine and for achieving top 10
positions for your desired keywords, you need to have your website optimized. If
you analyze the top ten websites that are ranking for a certain keyword, you will
find their site speed is excellent.
Google has also given hints many times that they consider speed as a major ranking
factor and sites do get benefits due to their good speeds. Good site speed can make
the efforts of SEO teams more visible as the site will rank for more keywords.
Better crawlability