Zeeman's family expansion.

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HE CONCEPT
The starting point of this concept is the strong family presence from Zeeman.It inspires me as a brander how Zeeman started as a family company and how thisis still a big part of their brand DNA.Zeeman’s core value ‘betrokkenheid’ plays a big role in this concept as well.Traditional families will change in 2031, Zeeman’s family expansion leads the wayin changing family dynamics and needs. The first priority of this new concept isto create buzz around the new product range. The target group is looking for anexperience, not for themselves but for their extended family members.19
Page 1 and 2: 031family expansion.
Page 3 and 4: Welcome to the future of the Zeeman
Page 5 and 6: “Zeeman. Zo eenvoudig kan het zij
Page 7 and 8: • Zeeman. Zo eenvoudig kan het zi
Page 9 and 10: 2031
Page 12: HANGE TO LEADTraditional families a
Page 16: HE BENEFITSZeeman can create consci
Page 21 and 22: ES’SPETS• Product range for dog
Page 24 and 25: OP-UPALON• POP-UP salonThe pop-up
Page 26 and 27: AMPAIGN• Smellmarketing• Online
Page 28 and 29: OST ESTIMATEThe purpose of this new
Page 30 and 31: EVENUE STREAMSZeeman will sell the
Page 32 and 33: SOURCESBrandMerk presentatie van Ze

Zeeman's family expansion.

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