Zeeman's family expansion.

ONCEPT PROTOTYP
Zeeman’s family expansion focusses on fulfilling the needs of family members that
are not represented, yet. Because of the trend ‘selfcare becomes allcare’ people are
more conscious about their surroundings. This will result in the need to take care
of the extended family members the same way as they take care of themselves.
The New Visionaries are online for most of the time, this has resulted in a strong
urge to experience more offline. Research shows that over 40% of these families
will have a dog, this dog will be part of their family. This is why the first outing of
this new concept will be Zeeman Pets. People are more online, pets on the other
hand still don’t know how to use an Ipad.. So how can we target both?
Betaalbaar en verantwoord zorgen
voor elk familielid.