FEBRUARY 2021 - MADE IN AFRICA ISSUE
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CONTENT<br />
19<br />
SME360 <strong>IN</strong>TERVIEW<br />
Meet Adebola Adefila<br />
The Profitable Manufacturer<br />
24<br />
WHY SMALL BUS<strong>IN</strong>ESS LEADERS<br />
MUST PRIORITIZE THEIR MENTAL<br />
HEALTH<br />
26<br />
5 KEY QUESTIONS TO GUIDE YOUR<br />
MARKET RESEARCH<br />
27<br />
9 APPS THAT CAN IMPROVE<br />
YOUR BUS<strong>IN</strong>ESS OPERATIONS<br />
30<br />
BECOM<strong>IN</strong>G A DIGITAL ENTERPRISE:<br />
THE 9 REVENUE MODEL<br />
32<br />
STRATEGIES ON SCAL<strong>IN</strong>G YOUR<br />
MANUFACTUR<strong>IN</strong>G BUS<strong>IN</strong>ESS <strong>IN</strong> <strong>AFRICA</strong><br />
6<br />
PROMOT<strong>IN</strong>G YOUR PRODUCTS<br />
THROUGH AFFILIATE MARKET<strong>IN</strong>G<br />
8<br />
CREAT<strong>IN</strong>G MULTIPLE REVENUE<br />
CHANNELS FOR BUS<strong>IN</strong>ESS SURVIVAL<br />
9<br />
CHALLENGES ASSOCIATED WITH<br />
MANUFACTUR<strong>IN</strong>G <strong>IN</strong> <strong>AFRICA</strong><br />
12<br />
HOW <strong>AFRICA</strong>N MANUFACTUR<strong>IN</strong>G<br />
COMPANIES CAN <strong>IN</strong>CREASE<br />
ONL<strong>IN</strong>E SALES<br />
14<br />
MANUFACTUR<strong>IN</strong>G OUTSOURC<strong>IN</strong>G<br />
<strong>IN</strong> <strong>AFRICA</strong>:<br />
BENEFITS AND EFFECTS<br />
15<br />
PRACTICAL TIPS ON BRAND<strong>IN</strong>G<br />
YOUR <strong>MADE</strong> <strong>IN</strong> <strong>AFRICA</strong> PRODUCTS<br />
18<br />
SLEEP: A LOVE LANGUAGE<br />
TO YOURSELF<br />
21<br />
TIPS TO CREAT<strong>IN</strong>G AN ONL<strong>IN</strong>E<br />
PRESENCE FOR <strong>MADE</strong> <strong>IN</strong> <strong>AFRICA</strong><br />
PRODUCTS<br />
34<br />
MEET<br />
SUSAN GRANGER<br />
MANAG<strong>IN</strong>G DIRECTOR OF NUBIAN QUEEN ON 101