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FEBRUARY 2021 - MADE IN AFRICA ISSUE

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CONTENT<br />

19<br />

SME360 <strong>IN</strong>TERVIEW<br />

Meet Adebola Adefila<br />

The Profitable Manufacturer<br />

24<br />

WHY SMALL BUS<strong>IN</strong>ESS LEADERS<br />

MUST PRIORITIZE THEIR MENTAL<br />

HEALTH<br />

26<br />

5 KEY QUESTIONS TO GUIDE YOUR<br />

MARKET RESEARCH<br />

27<br />

9 APPS THAT CAN IMPROVE<br />

YOUR BUS<strong>IN</strong>ESS OPERATIONS<br />

30<br />

BECOM<strong>IN</strong>G A DIGITAL ENTERPRISE:<br />

THE 9 REVENUE MODEL<br />

32<br />

STRATEGIES ON SCAL<strong>IN</strong>G YOUR<br />

MANUFACTUR<strong>IN</strong>G BUS<strong>IN</strong>ESS <strong>IN</strong> <strong>AFRICA</strong><br />

6<br />

PROMOT<strong>IN</strong>G YOUR PRODUCTS<br />

THROUGH AFFILIATE MARKET<strong>IN</strong>G<br />

8<br />

CREAT<strong>IN</strong>G MULTIPLE REVENUE<br />

CHANNELS FOR BUS<strong>IN</strong>ESS SURVIVAL<br />

9<br />

CHALLENGES ASSOCIATED WITH<br />

MANUFACTUR<strong>IN</strong>G <strong>IN</strong> <strong>AFRICA</strong><br />

12<br />

HOW <strong>AFRICA</strong>N MANUFACTUR<strong>IN</strong>G<br />

COMPANIES CAN <strong>IN</strong>CREASE<br />

ONL<strong>IN</strong>E SALES<br />

14<br />

MANUFACTUR<strong>IN</strong>G OUTSOURC<strong>IN</strong>G<br />

<strong>IN</strong> <strong>AFRICA</strong>:<br />

BENEFITS AND EFFECTS<br />

15<br />

PRACTICAL TIPS ON BRAND<strong>IN</strong>G<br />

YOUR <strong>MADE</strong> <strong>IN</strong> <strong>AFRICA</strong> PRODUCTS<br />

18<br />

SLEEP: A LOVE LANGUAGE<br />

TO YOURSELF<br />

21<br />

TIPS TO CREAT<strong>IN</strong>G AN ONL<strong>IN</strong>E<br />

PRESENCE FOR <strong>MADE</strong> <strong>IN</strong> <strong>AFRICA</strong><br />

PRODUCTS<br />

34<br />

MEET<br />

SUSAN GRANGER<br />

MANAG<strong>IN</strong>G DIRECTOR OF NUBIAN QUEEN ON 101

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